An insight into insights

An insight into insightsRichard Huntington, Saatchi & Saatchi

Thursday, 19 September 2013

What’s so great about insights anyway?


Never the end but always the beginning


Better beginnings...




“Insights shift us to a new story. Our insights transform

is in several ways. They change how we understand,

act, see, feel and desire”

Gary Klein, Seeing What Others Don’t


“Insight cannot be taken back. You cannot return to the moment

you were in before”

Hilary Mantel, Wolf Hall


Just because you call it an insight doesn’t make it one




Revelation

“An astonishing disclosure about people, the category or the wider world”

Me



Research doesn’t hold a monopoly over insight



The art of insight hunting


Three tools

AliveEmpathyCuriosity


“Discovery consists of looking at the same thing as everyone else and thinking something different”

Albert Szent-Gyorgyi,Nobel Prize Winning Physicist


Two mantras

Care about what they care aboutSoften your focus


One rule

Keep it real


Six techniques

You and yoursExploring

Listening hardCultural clues

Other people’s dataWeird shit


You and yours


Exploring


Listening hard


Cultural clues


Other people’s data


Weird shit


It is important to be rightIt is essential to be interesting



Good luck


Date post:	17-Oct-2014
Category:	News & Politics
View:	1,286 times
Download:	4 times

An insight into insights

News & Politics