AN INTEGRATED MARKETING CAMPAIGN AS DREAMT UP BY LOVE CONSULTING GROUPyourLCG.com

Facebook.com/yourLCG

Twitter.com/LoveConsulting

Bit.ly/yourLCGapp

You can't expect to meet the challenges of today with yesterday's tools

and expect to be in business tomorrow.

Set a budget Know what you want to accomplish

Get Creative Have a plan and an editorial calendar

Be prepared to adapt

Update Logo Prepare ahead for a variety of formats

E-Newsletter Header

Website Header

Mobile App

Update or Redesign Website Make it Social

Build it on Wordpress Because it is so easily adaptable

Awesome for SEO purposes Easy to build ipad and mobile versions

Make sure to have a Blog

Mobile apps are the next big “must have” Less expensive than you think

Can be used to share exclusive content and offers

Can meet the needs of your imagination

Set up all social media sites Link them all to website and mobile app

Use iFrame Tabs Mini-Website within FB

YouTube Page Use ads on Facebook, LinkedIn, etc

Follow your editorial calendar Create content regularly

Stay up to date on what is going on in community, state, country, world, trends, etc

Think of: Slide share Blog posts

Videos Pictures

E-newsletters Events

Twitter Chat Facebook Q&A

Add in some guerilla marketing

This is where you can really go crazy Think of how people use stuff that is related

to your company How can you play on that use

How can you inundate the community with your product

How can your product solve a problem Again, go crazy and be brave

Participate in Trade Shows, Events, Community Have interactive ability at your booth

TwitterFountain Twitter Meetup

Interview people at your booth on video – share it live!

Computer/iPad for people to interact with you online from your booth

QR code fun Contact vCard on nametag

Use them on print material specific to event – ie landing page for white paper specific to needs of target consumer

or your mobile app Include QR code and Twitter Meetup info in your

sponsorship spot in program

If you host a conference

You can do all that I just mentioned and… Offer free registration, ½ off registration, etc to

video contest winners…your attendees become your marketing and PR

Put the conference agenda on your mobile app Make the sponsorship benefits highly social and

interactive (this can pay for your marketing) Assign a hashtag to the event and publicize it Create a “street team” of attendees who are

willing to drive the Twitter conversation

Host Webinars Make them valuable – but make them want

more from you… Make them free but do collect name, email,

and ask if they are a decision maker regarding purchasing your product

Integrate a Twitter chat into the webinar Follow up with all attendees

Anytime you can participate in a Twitter chat that is relevant to your industry or

community – DO SO! Host Twitter chats for your consumers and

your fellow industry professionals Do they same on Facebook as a Q&A

Be open to BlogTalkRadio

Integrate Social Links and QR Codes on: Signs in business

Invoices Business cards

Any mailings (gasp!) Newspaper ads

Magazine ads Promotional materials

T-shirts Sponsorship media space

Event signs Event programs

Directly on product

For more ideas visit:

yourLCG.com Facebook.com/yourLCG

Twitter.com/LoveConsulting Bit.ly/yourLCGapp

YouTube.com/LoveConsulting