An Integrative e-Business Platform An Integrative e-Business Platform of the Logistics Industryof the Logistics Industry

Center of Cyber LogisticsThe Chinese University of Hong Kong

&

City University of Hong Kong

An e-Platform is a virtual place/space that facilitates business activities of biztizens online

An Information Exchange Platform is an e-Platform where information exchange is enabled indiscreetly.

A Collaboration Platform is an e-Platform where omni-interactions is enabled for collaborative trading activities

A Management Platform is an e-Platform where activities of business process are managed

A Decision Support Platform is an e-Platform where decision process is enabled for omni-participants

A Typical Logistics ProcessA Typical Logistics Process

Shipper Forwarder

1. Request for Quote

2. Quotation

3. Purchase Order

4. P. O. Confirmation

5. Shipper Order/Instr.+ Invoice+ Packing List

6. Ship Order/ Instr.

11. Pre-alert / Arrival Notice

7b. Shipping Order Cycle (S/O, BoL)

7a. Ship Instr. Cycle

8. Gate-out/gate-in

10. Bay Plan

13. Payment Order

14. Remittance

15. Import documents

16. Proof ofDelivery

9. Bay Plan

Capture gate movement

(gate-out/in)

Capture gate movement

12. Export documents

12. Gate-in/ gate-out

5. Shipper Order / Instr.+ Invoice

7a. Manifest

7a. Manifest 7a. Manifest

Source: John Hammond, SCB

A Typical Logistics ProcessA Typical Logistics Process

Shipper Forwarder

1. Request for Quote

2. Quotation

3. Purchase Order

4. P. O. Confirmation

5. Shipper Order/Instr.+ Invoice+ Packing List

6. Ship Order/ Instr.

11. Pre-alert / Arrival Notice

7b. Shipping Order Cycle (S/O, BoL)

7a. Ship Instr. Cycle

8. Gate-out/gate-in

10. Bay Plan

13. Payment Order

14. Remittance

15. Import documents

16. Proof ofDelivery

9. Bay Plan

Capture gate movement

(gate-out/in)

Capture gate movement

12. Export documents

12. Gate-in/ gate-out

5. Shipper Order / Instr.+ Invoice

7a. Manifest

7a. Manifest 7a. Manifest

Source: John Hammond, SCB

DemonstrationDemonstration

Case Study– Background– ePlatform Role– Benefits of using ePlatform

ePlatform Demonstration

Case StudyCase Study

CaseShipper

Name: Alex (Logistics Manager)

Company: ABC Toys Company

Logistic Service Provider

Name: Perry (Business Development Manager)

Company: XYZ Warehouse Company

Case BackgroundCase Background

On Strike

Case BackgroundCase Background

CCL ePlatform

A Simple ViewA Simple View

TruckWarehousePackaging Airline

A chain of interrelated logistics A chain of interrelated logistics processes – a logistics chainprocesses – a logistics chain

Job

ePlatform RoleePlatform Role

PerryAlex

WarehouseAirline

Packaging

Truck

Shipper

David

Mary

Peter

Post Cargo InformationPost Cargo Information

Post

Alex

New CargoNew Cargo

Perry

Plan Logistics ChainPlan Logistics Chain

Perry

Alliance with other PartnerAlliance with other Partner

Perry

Optimize the JobsOptimize the Jobs

Integration in the same job – e.g Photocopy with Packaging Service

+ TruckWarehouse

v.s

Warehouse Truck

Optimize the JobsOptimize the Jobs

Consolidation on different jobs – e.g 5 People to take a Taxi

v.s+Job A Job B Job A + B

Bid the CargoBid the Cargo

Perry

Document ExchangeDocument Exchange

DocumentTemplates

Database ee-Government

Shipper

LogisticsPartners

FinancialInstitutions

e-Document

In different formats:• PDF• Word• Excel• XML

SummarySummary

TruckWarehousePackaging Airline

Job

e-Business (Design & Manage)

e-Commerce (Trade)•Bidding•Cargo Posting•Virtual Market

•Optimization•Document Exchange•Design Logistics Chain

Benefits of using ePlatformBenefits of using ePlatformShipper (Alex) LSP (Perry)

Find logistics needs easily

More Logistics ChoicesObtain very competitive price

Save MoneyFill the required document automatically

Save Time

Find shippers easily

More Business OpportunitiesFind other partner to help easily

Reduce Cost Fill the required document automatically

Save Time

In FutureIn Future

New market explorationVirtual integrationNew business concept & model

ePlatformePlatform

New Era for OnlineOnline GlobalGlobal Logistics IntegrationIntegration & ManagementManagement

ePlatform DemonstrationePlatform Demonstration

CCL WebsiteCCL Website((ccl.baf.cuhk.edu.hkccl.baf.cuhk.edu.hk or or wwww.ccl.cityu.edu.hkww.ccl.cityu.edu.hk))

E-business Platform– E-commerce

TradeCollaboration

– E-business ManagementDesign – Logistics ChainManagement of business processes

An Integrative e-Business Platform An Integrative e-Business Platform (ePlatform)(ePlatform)

Digital Trade & Transportation Digital Trade & Transportation Network (DTTN)Network (DTTN)

Dec-2000: McClier Report, commissioned by the Hong Kong Port and Maritime Board

Dec-2001: LOGSCOUNCIL (The Hong Kong Logistics Development Council)

Mar-2002: Consultancy – seven working papers to map out the development approach to create DTTN

Nov-2002: Final Report (Jan. 2003) May-2003: 3 contenders for the implementation and

operator of DTTN

Functional SpecFunctional Spec

Electronic message routing servicesData inheritance servicesElectronic message transformation servicesInformation security servicesStatistical and analytical reporting servicesPortal services

DifficultiesDifficultiesBusiness Model

– Neutrality– Institutional Models: government-led, community-

based company, commercial entityManagement Structure

– Standards & Protocols monitoring– Timely inclusion of new & updated standards &

protocols– Cooperate with China