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An Introduction to Banking Strategy by Rishikesh Bhattacharya

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BANKING STRATEGY AN INTRODUCTION
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Page 1: An Introduction to Banking Strategy by Rishikesh Bhattacharya

BANKING STRATEGY

AN INTRODUCTION

Page 2: An Introduction to Banking Strategy by Rishikesh Bhattacharya

BANKING TRENDS IN INDIA• While England witnessed a process of

deregulation of the financial system at the beginning of 1970s, India moved in the opposite directions – bank nationalization

• India’s global integration started in the beginning of 1990s

Page 3: An Introduction to Banking Strategy by Rishikesh Bhattacharya

FINANCIAL SECTOR REFORMS

• Narasimhan Committee recommended sweeping changes regarded as landmarks in Indian banking history

Page 4: An Introduction to Banking Strategy by Rishikesh Bhattacharya

3-fold Objectives of the Reform Package1. Liberalization of all markets by quickening the

process of deregulation2. Increasing competitiveness in all spheres of

economic activity3. Ensuring financial/fiscal discipline in all economic

agents – public/private sector

Page 5: An Introduction to Banking Strategy by Rishikesh Bhattacharya

What makes it complicated? What are the tasks?1. It has to make an intelligent assessment of the economic

performance of others (borrowers) in matching current borrowings with the future stream of income flows

2. The enormity of this responsibility is so high, that it has always been difficult for banking industry to pressure the objective of profit maximization as jealously as the other industries

Page 6: An Introduction to Banking Strategy by Rishikesh Bhattacharya

DECLINE OF TRADITIONAL BANK

1. Livening up of the capital market led to the decline of the importance of banks & financial institutions as intermediaries

2. Pressure from liability side of the balance sheet, or liberalization of the financial system has tremendous influence on the expanse & depth of the market

Page 7: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Competition

• Bank as a lender faces: Emergence of institutions like mutual funds,

corporate with high credit worthiness can access: Bonds, commercial paper, derivative financial products Accessibility itself creates a competitive edge for them

to bargain for funds from the banks & FIs often at a lower rate than PLRs

Page 8: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Competition (contd.)

• From the liability side of the banks balance sheet: A number of savings & investment institutions

have come up, with a large range of financial instruments as alternatives to bank deposits

Competition is so intense, that interest rates ceiling being almost removed

Page 9: An Introduction to Banking Strategy by Rishikesh Bhattacharya

OFF – BALANCE SHEET BUSINESS• With mounting competitive pressures to

enhance earnings, and Traditional ‘bread & butter’ market no longer in a

position to sustain banking structure in the era of deregulation & globalization

dismantling of cartels for interest rate determination or withdrawal of administered rate regime

A number of well-known international bankssuffered heavily, because of mismanagement of risks

Page 10: An Introduction to Banking Strategy by Rishikesh Bhattacharya

• Due to all these factors commercial banking is now moving down to 3rd position with investment banking & asset management moving up

Page 11: An Introduction to Banking Strategy by Rishikesh Bhattacharya

• The accent is now on off-balance sheet business, or “sweeteners”

Financial innovation concentrating heavily on developing these

Total volume of off-balance sheet transactions is many times more than balance sheet assets of major international banks

Page 12: An Introduction to Banking Strategy by Rishikesh Bhattacharya

• The reward in off-balance sheet transactions is high but they are not risk free

The Basle Committee have brought them within the framework of capital adequacy norms:

decision parameters for direct lending decisions should be the same as off-balance sheet items, because of similar types of risk exposure

Page 13: An Introduction to Banking Strategy by Rishikesh Bhattacharya

CHANGING SAVINGS & INVESTMENT BEHAVIOR• The relationship between the level of income &

personal savings appears to be non-linear in nature, with the largest increase in savings rate occurring in the transition from low-income status to low- middle-income status; rate of increase falls in the subsequent transition to upper – middle-income, & tapers off while moving to upper-income status

Page 14: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Raising domestic saving rates not successful• Attempts to induce savings by raising domestic

interest rates not very successful in developing countries like India, where income distribution is skewed

• This aspect often missed by banks of newly liberalized developing countries, where interest rate ceilings have been removed, like India: No significant increase in deposits Rising government expenditure, leading to shortage of

money supply, explains the need for mad rush

Page 15: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Competition intensifies around liquidity

• As the market for financial instruments becomes broad-based & deep, competition intensifies around liquidity

Page 16: An Introduction to Banking Strategy by Rishikesh Bhattacharya

LIQUIDITY NEWLY DEFINED• The need for liquidity has now been broadened to

include, besides the precautionary motive, the investment motive as well: Defined nowadays as the motive to quickly shifting the

portfolio to alternative investment opportunities

Page 17: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Change in outlook• Liquidity itself has undergone an outlook change:

Traditional means of satisfaction of liquidity claims was a cost in the form of idle balances, & constrained economic allocation of resources

Now it is access to liquidity that matters more than liquidity per se

Page 18: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Liquidity (contd.) With liquidity mostly taken care of by providing

access to it, every economic entity (household or corporate) now has the opportunity to become investment manager:o Every company now has full fledged treasury

department organized as a profit centre

Page 19: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Changing roles• When ‘corporate’ are thus ‘becoming banks,’

banks themselves are becoming ‘corporate,’ motive force being changing concept of liquidity: Liberalization has helped the emergence of

increasingly active wholesale fund market, both call money & certificates of deposits markets are almost completely deregulated & broadened to include new players

Most often than not ‘liability selling’ gains precedence over deposit mobilization

Page 20: An Introduction to Banking Strategy by Rishikesh Bhattacharya

SECURITIZATION• On the asset side of the balance sheet, banks are

attempting to liquefy their loan portfolios through a process now universally known as ‘securitization.’

• The concept in practice in different markets: In US, important rating agencies like Moody & Standard

& Poor’s are rating bank loans to pave the way for the emergence of an effective loan market

Page 21: An Introduction to Banking Strategy by Rishikesh Bhattacharya

In India In India, non-banking financial companies first started the

process of securitization Till recently, unlike bonds & equities, loans generally have not

been traded, except to a limited extent, through participatory certificates & syndication

The age-old concept of relationship banking that demands a bank to hold the loan on its books is being replaced gradually by fee-based banking, because of:o the sheer pressure of competition, & o the need to keep the balance sheet in a liquid form in an uncertain

financial environment Securitization is the process of removing the hitherto untraded

loan assets from a banks balance sheet, packaging them in a convenient form & selling the packaged securities in a financial market

Page 22: An Introduction to Banking Strategy by Rishikesh Bhattacharya

RBI’S perspective• RBI defines securitization as a process by which

assets are sold to a bankruptcy remote special purpose vehicle (SPV) in return for an immediate cash payment Securitization thus follows a 2-stage process:

o Stage I: there is a sale of single asset or pooling , & the sale of a pool of assets to a bankruptcy remote SPV in return for an immediate cash payment

o Stage II: there is a repackaging & selling of security interests representing claims on incoming cash flows from the asset or pool of assets to third party investors by issuance of tradable debt securities

Page 23: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Securitization in US & Europe

• Securitization is widespread in mortgage loans, automobile loans, & leasing transactions in US & major parts of Europe: A secondary loan market, which had almost been

unheard of even a decade ago, has already become a reality in mature financial markets

Even emerging markets of Asia have not lagged behind with speeding up of the process of liberalization & global integration

Page 24: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Creditworthiness Central to Securitization• Growth of healthy securitization loan market is dependent

on creditworthiness of both ‘original borrower’ & ‘lender.’• However, without installation of a proper appraisal system

loan market would downgrade itself to a trading center for distressed loans: Signs were already available in the US in 1995:

o About half the loans were distressed, but no lessons were learnt

2008 -09 financial crisis, originating in US, is ascribed to securitization of mostly bad loans through esoteric instruments & palming them off to unsuspecting buyers of large banks

Page 25: An Introduction to Banking Strategy by Rishikesh Bhattacharya

RBI ‘s Guidelines1. A bank, on an ongoing basis, have a

comprehensive understanding of the risk characteristics of its individual securitization exposures

Page 26: An Introduction to Banking Strategy by Rishikesh Bhattacharya

RBI ‘s Guidelines contd.

2.Banks must be able to access performance information on the underlying pools on an ongoing basis in a timely manner

Page 27: An Introduction to Banking Strategy by Rishikesh Bhattacharya

RBI ‘s Guidelines Contd.

3.A bank must have a thorough understanding of all structural features of a securitized transaction that would materially impact the performance of the bank’s exposure to the transaction

Page 28: An Introduction to Banking Strategy by Rishikesh Bhattacharya

S E C U R I T I Z AT I O N I S T O M A K E B A L A N C E S H E E T L I Q U I D B Y

B R I N G I N G T H E L O A N A S S E T S T O T H E

M A R K E T P L A C E

Page 29: An Introduction to Banking Strategy by Rishikesh Bhattacharya

STRATEGIC PLANNING

• Strategies of a banking organization must undergo radical changes to attain the following broad objectives:1. Maximizing profits both in the short- and long-

term 2. Maintaining an adequate capital base for growth

& regulatory requirements3. Conducting the lending function within a

managed risk framework

Page 30: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Profit maximization key aim of all bankers• The history of banking, at least at US & Great Britain, has

seen large shifts between assets in response to movements in differentials among rates of return

• Unfortunately, the profit motive of a banking organization is berated by economists, who claim that the standard theory of the firm is not applicable to banks, joined by social scientists & politicians, warn that it is too dangerous to allow the profit motive to take control of banks, because it has the potential to destroy the socioeconomic fabric of the nation

Page 31: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Regarded as evil

• The history of banking shows that banking organizations are regarded as something more than necessary evil; they are always ready to substitute profit for sound banking, which brings to naught all measures of monetary & fiscal control

Page 32: An Introduction to Banking Strategy by Rishikesh Bhattacharya

In support of profit motive• But profit motive has been so strong among banking

organizations, that inspite of a growing assemblage of laws & regulations, bankers have pursued it, though not always overtly, by bypassing the regulation

• The large scale spurt in financial innovations during the 1970s & 1980s was largely to circumvent regulations

• Empirical studies on the monetary history of nations have revealed the monetary expansion & consequent inflation have largely been due not to the credit creation capacity of the banks, but to the unbridled power of government to print money for ill conceived & often wasteful public expenditure

Page 33: An Introduction to Banking Strategy by Rishikesh Bhattacharya

THE PARADIGM THAT BANKING SERVICES ARE NOTHING BUT PRODUCTS, WHICH ARE SOLD

FOR MAKING PROFITS, MAY STILL TAKE A LONG TIME

TO BE ESTABLISHED

Page 34: An Introduction to Banking Strategy by Rishikesh Bhattacharya

RETURN OF THE PROFIT MOTIVE• In India, for more than two decades since 1969 when

major banks were nationalized, profit was relegated to low position of importance: Attention shifted so much to the directed sectoral deployment

of credit that profit as a the ultimate sustaining mechanism of commercial banks was almost forgotten

In 1993 -95, Rs 10, 987.12 crore of recapitalization funds were pumped into the nationalized banking sector

Page 35: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Deregulation • Financial sector reforms with the laudable objectives of

deregulation of interest rates, dismantling of directed credit, reforming the banking system, & improving the functioning of capital market, were introduced in mid-1991 to usher in a second ‘banking revolution’

Page 36: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Profit as central focus• Profit now being the central focus of the banking

organizations, and ‘liquidity’ being newly defined as ‘access to liquidity,’ strategic planning for a bank planning for a bank has almost taken an about turn: So far, approach was to move from the opposite side of

the balance sheet, i.e., Deposits Assets Profit Now it is Profit Assets Deposits Other sub-goals arise from profit planning

Page 37: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Proactive Strategic Planning• Strategic planning in banks now being essentially proactive

in nature (no longer reactive to the level of deposits), a bank having decided a particularly profit target would a bank having decided a particular profit target would next move to planning of assets under 3 broad categories:1. Statutory (CRR & SLR) investments2. Directed (priority sector & exports), &3. Discretionary (commercial, industry, & trade & market

investments) In the final stage, funds planning would essentially be a

matched process both in terms of maturity to take care of the liquidity demand, & average cost to ensure a net return to satisfy the profit target

Page 38: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Outcome of capital planning

• Targeted profit, both in the short- and medium- term of modern banking organization should be the outcome of capital planning & dividend policy: Most important component of profit planning is loan

pricing, which operationalises the profit target of the bank o Strategic plan so prepared will then give rise to the

formulation of the loan policy document

Page 39: An Introduction to Banking Strategy by Rishikesh Bhattacharya

CAPITAL PLANNING• The function of capital in banks & other financial

institutions is claimed to be substantially different from that in most other business enterprises: In manufacturing concerns, the capital fund is used primarily for

acquisition of fixed assets, in banking primarily to provide guarantee

Its usage in the acquisition of fixed assets is hardly more than 15% (never exceeds 20%)

Capital forms a guarantee function in other enterprises too, but not so predominantly

Page 40: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Basle Committee’s Requirement• Basle Committee holds that besides deposits, a bank has

to have the confidence of the supervisory authorities about the: general health of the bank to withstand shocks of:

o Borrowers , that the bank would be in a position to meet their credit needs in both bad times & good, &

o General Public, that the most important institution of the economy is functioning

• The confidence is ascribed to the capital funds of banks & financial institutions:o With debt equity ratio of more than 10, how much confidence

capital can provide is doubtful

Page 41: An Introduction to Banking Strategy by Rishikesh Bhattacharya

GROWTH CAPITAL & DIVIDEND POLICY• Capital plan of a banking organization is a bridge between

its strategic plan & profit plan: Though there are quite a few ways to increase capital, such

as selling additional shares or reducing the growth The most effective & desirable long – term solution is by

internal accruals in in the form of retained earnings in various reserves: oMore so because the history of the world banking in the past

60 years has shown that capital in the form of additional equity is hard to come by, may be because of:

low earnings per share (EPS), &Capital appreciation of bank shares in the stock market as

compared to the shares of other companiesoChances of improvement remote, increasing dependence on

internal accrual

Page 42: An Introduction to Banking Strategy by Rishikesh Bhattacharya

What should be the adequate amount of capital?• There is an inverse relationship between a bank’s

capital & its earning capacity given by earning leverage (EL):

• EL = Amount of assets in the bankAmount of capital

• Example:• Suppose the bank has a capital – to – asset ratio of 6% at present,

which seeks to raise to 8% by issue of shares, its earning leverage will immediately fall by 23.52 %, seen from table below

• Table 1.0: Efects of New Capital Issue on Earning CapacityCapital Issues Before New Issues After New Issues Percentage changeAssets 100 102 +2Deposits 94 94 0Capital 6 8 +33.33Earning leverage 16.67 12.75 -- 23.52

Page 43: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Capital does not increase earning power of banks• Because of above, problem mis compounded, it

does not increase earning power of banks by, say investing in plant & machinery as in manufacturing. Capital adequacy norms prescribed by Basle Committee

are arbitrary as they do not pay much attention to the earnings leverage:oWhen capital is raised from the market, let the markets

determine the adequacy of capital in banking organizations within its risk-return framework

Page 44: An Introduction to Banking Strategy by Rishikesh Bhattacharya

CAPITAL GROWTH & DIVIDENT POLICY• There are only 2 ways to increase the level of Tier I

capital of a banking organization: oBy issuing new shares, &oBy retained earnings

In India, PSBs are now allowed to raise capital from the market, as long as govt. holds controlling shares, and except a few all PSBs have gone public

Page 45: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Retailed earnings History of banks is indicative that bank capital has

been built around retained earningso Internally funded capital is always superior to selling shares

oBut, at the same time, banking organizations must ready itself for access to capital market in an environment of market – propelled growth & competition

Page 46: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Adequate capital• From the viewpoint of shareholders, it is just as

important not to have too much capital, as it is essential, from the viewpoint of safety & growth, to have enough: If the policy is to keep the bank under tight control,

minimum dividend & maximum retention could be the possible choice

Page 47: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Payout ratio In India, a middle-of-the-road policy is being advocated

for ownership of bank shares

After the Basle Accord, a lower payout ratio of 30 - 40 % (earlier 50%), with a minimum benchmark of 20%, is being thought to be reasonable

Page 48: An Introduction to Banking Strategy by Rishikesh Bhattacharya

GROWTH MODEL• Growth (G) of a banking organization depends upon the following

relation:oG = Average Assets X Net Income X (1 – dividend payout)

Average Capital Average Assets Although the model can ordinarily be reduced to:

oNet Income X (1 – Dividend payout ratio) Average CapitalThe purpose of showing it in the extended form is to draw attention to the 3 ratios separately for the purpose of evaluating their properties

Ist ratio on the right hand side: capital requirements for asset growth is acting as a constraint:oNumerator & denominator so related that maneuverability

of this ratio is very difficult

Page 49: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Next 2 - ratios• Next 2-ratios: have a greater scope of maneuverability,

because the variables that have gone into making these ratios are capable of being handled independent of each other :– Net income can be increased by placing the lendable assets in an

appropriately higher risk-return category & funding be low-cost deposits

– Managerial discretion is larger in case of dividend pay-out ratios

Page 50: An Introduction to Banking Strategy by Rishikesh Bhattacharya

An example• Growth variables of a bank (Rs crores)

Assets : Rs 11250 Capital: Rs 900 (or 8 %) Net Income (PAT): Rs 100 Dividend pay-out ratio = 35% The bank can grow at:

oG = 11250/900 X 100/11250 X (1 -.35)oOr, .0722, or 7.22%

Given a capital adequacy norm of 8%, a return on assets of 100/11250 = 0.89%. A dividend payout ratio of 35%, the bank can grow only at 7.22%

Page 51: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Assume next year…• Assets grew by 7.22% to Rs 12062 crore• Net income @.89 % on assets = Rs 107.22 crore• Dividend payout ratio remains @ 35%• Hence:• 0.072 2= 107.22/Capital X 0.65• Or 0.0722 = 107.22 X Capital = 69.693/0.0722

• = Rs 965 crore, which is 8% of projected

assets of next year

Page 52: An Introduction to Banking Strategy by Rishikesh Bhattacharya

It may be seen that…• Right hand side of equation (1.1) consists of is:• Reciprocal of capital – asset ratio (C )• Return on assets ( R )• Denoting dividend pay out ratio as ‘D,’ equation

(1.1) can be rewritten:• G = 1/C X R X (1 – D )• Or, G = R/C X (1 –D) ------ (1.2)

Page 53: An Introduction to Banking Strategy by Rishikesh Bhattacharya

If bank desires to grow at required capital growth• To grow @ required rate of 8 % instead of 7.22%:

It has to increase ‘R’, or Reduce ‘D’ Or, adjust by a trade-off

• Setting the growth rate (G) @ 8 %, & keeping ‘D’ constant, required ‘R’ will be as follows: .08 = R/.08 X (1 – 0.35) Or, 0.65 R = 0.08 X 0.08 Or, R = 0.00985 or, 0.985%

Page 54: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Reduce ‘D’

• Now, keeping ‘R’ constant & setting the growth rate @ 8% as before, required change in ‘D’ will be: .08 = 0.0089/.08 X (1 – D) Or, 0.0089b (1 – D) = 0.08 X 0.08 Or, (1 –D) = 0.72 Or, D = 0.28

Thus bank has to reduce from 35% payout to 28% to achieve growth rate of 8%

Page 55: An Introduction to Banking Strategy by Rishikesh Bhattacharya

Retained earnings…

• Finally, multiplying R with (1 – D) gives rise to a new ratio, namely retained earnings as % of assets, which we denote as ‘E’

• In its shortest form, equation (1.2) will now look like:

• G = E/C ---- (1.3)

Page 56: An Introduction to Banking Strategy by Rishikesh Bhattacharya

E can be derived as…

• E = (Net Income)/ (Average Assets) X (1 – D)• Or, E = 100/ 11250 X (1 – 0.35)• Or, E = 0.005777• Or, E = 0.578 %• Now ‘C’ remaining the same @ 8%, the

growth rate ‘G’ will be:• G = 0.005777/ 0.08 = 0.07222 or 7.22%


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