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An Introduction to Crowdfunding: Alternative Finance for SME's

Date post: 18-Feb-2017
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Jonathan Littlewood sponsored in 2016 by @CrowdFundWeb
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Page 1: An Introduction to Crowdfunding: Alternative Finance for SME's

Jonathan Littlewood

sponsored in 2016 by

@CrowdFundWeb

Page 2: An Introduction to Crowdfunding: Alternative Finance for SME's

crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet

- WIKIPEDIA

1) investee/company/borrower/charity 2) crowd/investor/lender/donor 3) platform

Page 3: An Introduction to Crowdfunding: Alternative Finance for SME's

process

Page 4: An Introduction to Crowdfunding: Alternative Finance for SME's

donation

what’s best for me?

reward

debt

equity

hybrid

Page 5: An Introduction to Crowdfunding: Alternative Finance for SME's
Page 6: An Introduction to Crowdfunding: Alternative Finance for SME's
Page 7: An Introduction to Crowdfunding: Alternative Finance for SME's

SET A REALISTIC TARGET

Page 8: An Introduction to Crowdfunding: Alternative Finance for SME's

the campaign before the campaign

probably the difference between success and failure

pre-raise/pledges success rate0% <15%1% 20%

20% 80%80% 100%

Page 9: An Introduction to Crowdfunding: Alternative Finance for SME's

campaign basics

business plan

summary

pitch video

online engagement

get all that right and it should be easy!!

Page 10: An Introduction to Crowdfunding: Alternative Finance for SME's

your investors say thank you

communicate progress

decision making

customers advocate

ask for more money

Page 11: An Introduction to Crowdfunding: Alternative Finance for SME's

[email protected] 07837 742422

sponsored in 2016 by

@CrowdFundWeb


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