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An introduction to Medical Communications
Andy Shepherd
Senior Medical Writer
• Global, European, and US full-service medical communications agency
• Offices in Oxford, Macclesfield New York, and Sydney
• ~60 staff of writers, editors, account managers, account directors, graphic designers, conference specialists, and support staff
• Established for over 20 years
• Enduring client partnerships from early clinical development to lifecycle management including other client partners
• Part of the Complete Medical Group Worldwide Network
Who We Are
New York Oxford Sydney
Caudex Medical – Part of the Complete Medical Group Worldwide Network
Approx 70% of our current business is with Global/HQ clients, 30% with domestic clients
Currently: 60 people in North America 290 in Europe 60 in Asia Pac
3We are in the process of establishing capabilities in France and Latin America
Some of our clients…
Phase I 20-80 healthy volunteers
Drug development
0 2 4 86 1210 14 16 18 20 years
Discovery
Preclinical laboratory and animal testing
EMA/FDA review process
Post marketing
Phase II 100-300 patients
Phase III 1000-5000 patients
EMA = European Medicines Agency FDA = (US) Food and Drug Administration
Patent Patent expires
SALES
What is medical communications?
Market and KOL
development
Multimedia
Medical writing
expertise
Strategic publication planning
International meetings
management
Creativedesign
What is it really?
• Getting information about new or existing drugs to the people that use or prescribe them, from the people that make them
Pharmaceutical
companiesDoctors, nurses,
pharmacists, payers, patients
What do doctors need to know about the new drug?
• What is the condition the drug treats?• Why should I treat this condition?• How does the drug work?• Is the drug effective and safe?• How is this drug different from the others?• Are there any health economic implications?
Time
Congress abstract,e.g. efficacy
Primarypublication
(efficacy andsafety)
Resultsavailable Editorial
Series of satellite symposia
Review articles in peer-reviewed journals
Communicating a major trial
Primary publication on other analyses
Letters to the Editor
Congress abstract, e.g. safety
Scene-setting reviews
Congress abstract, e.g. sub-analyses
Congress abstract on other analyses
Congress abstract, e.g. protocol
Highly experienced in publication planning and meetings
Projects delivered in 2010• Communications plans 10• Publication plans 11
• Papers 88• Abstracts 170• Posters/presentations 167
• Satellite symposia 7• Advisory boards 5• Stand-alone meetings 6• Steering committees 13
Acceptance rates:Abstracts 92%Manuscripts 98%Reviews 100%
Ghost-writing: Caudex position statement
Caudex is committed to working in accordance with the principles of Good
Publication Practice and does not engage in ghost-writing
What are we looking for?
• Education• Minimum first degree in medicine, pharmacy or life sciences• A higher degree and/or research experience is advantageous
• Writing skills• Demonstrated ability to produce high quality, scientifically
accurate, copy
• A positive, can-do attitude• Ability to work independently and as part of a team• Well organised and able to plan work effectively• Proficient in standard software packages
(Word, Excel, PowerPoint, Outlook)
Caudex trainee programme
• Trainees are usually recruited in pairs• Training syllabus, delivered through:
• Formal training sessions (internal/external)• One to one mentoring and feedback • On site experience
• Clear objectives for promotion
Ongoing training
• Ongoing company and department training for all staff
• Recent examples:• Medical writing skills• CMPP programme• Values workshops• Drug development process• Copyright law• Software training• Social media
Compared to working in a lab
Pros...
Cons...
Medical Writer career structureMedical Director
Scientific Director
Scientific Advisor
Principal Medical Writer
Senior Medical Writer
Medical Writer
Trainee Medical Writer
1 year
4 years
2 years
2 years
2 years
• For more detailed information about starting salary and salary scale, please speak to me afterwards
• Any further questions about Caudex or MedComms in general, please feel free to contact me: