Social Media

Today What is social media? The power of social media How can we use it?

What is social media? Social media are media for social

interaction, using highly accessible and scalable publishing techniques. (wikipedia)

Examples? Internet forums social blogs microblogging wikis social networks podcasts

Examples Facebook Twitter Instagram Soundcloud Blogger Wordpress flickr …..

Twitter Microblogging service – 140 character

limit

#CCLeic – hashtag, like a keyword or subject

@PhoenixLeic – reference to a username

“Ideas spread more rapidly in densely connected social networks. So tools that increase the density of social connection

are instrumental to the changes that spread”

- Stowe Boyd (following the “Twitter Revolution” in Tunisia, Feb 2011)

Vive La Révolution!

Phillipines, 2001

“Full mblsn tday EDSA”

Tunisia – 2010-11 Fueled by Twitter and Wikileaks (?)

Tunisia – most popular TweetsVoice of Tunisia @Voiceoftunisia

Tunisians too early for congratulations, we did not succeed yet. power is still in the corrupt RCD party. #sidibouzid #tunisia #jasminrevolt6:53 PM - 14 Jan 2011

Mona Eltahawy @monaeltahawy

Every #Arab leader is watching #Tunisia in fear. Every Arab citizen is watching Tunisia in hope and solidarity. #Sidibouzid.6:39 PM - 13 Jan 2011

BBC Breaking News @BBCBreaking

Tunisia's President Ben Ali steps down amid ongoing protests and leaves the country5:52 PM - 14 Jan 2011

Tunisia #tunisia peaked at 28 tweets per

second Total tweets mentioning Tunisia – 196k Appeared in Twitter streams 329m times Reaching 26m Twitter users

But also Finding missing people Enhancing education Marketing brands Understanding health following

childbirth?

Twitter We’re going to start off using Twitter.

How can we use it? Website Mobile App Tablet App

All broadly similar

Now it’s your turn!! Thanks Any questions?