An Online & Social Media

An Online & Social Media

Training Curriculum to

Training Curriculum to

Facilitate Bench-to-Bedside

Facilitate Bench-to-Bedside

Information Transfer

Information Transfer

P. F. Anderson; Jane Blumenthal; Daniel Bruell*; Merle Rosenzweig; Marisa

Conte; Jean Song

University of Michigan Health Sciences Libraries, Ann Arbor, Michigan, USA.

* University of Michigan School of Dentistry, Ann Arbor, Michigan, USA.

Background

Web 2.0

““Web 2.0” is an umbrella term that is used to Web 2.0” is an umbrella term that is used to refer to a new era of Web-enabled applications refer to a new era of Web-enabled applications that are built around user-generated or user-that are built around user-generated or user-manipulated content, such as wikis, blogs, manipulated content, such as wikis, blogs, podcasts, and social networking sites.podcasts, and social networking sites.

From: Pew Internet and American Life: Web 2.0. From: Pew Internet and American Life: Web 2.0. <http://www.pewinternet.org/topics/Web-<http://www.pewinternet.org/topics/Web-20.aspx> 20.aspx>

Translational Research

Translation from validated Translation from validated research to clinical application - research to clinical application - Bench to Bedside Bench to Bedside

Translation across discipline and Translation across discipline and research community boundariesresearch community boundaries

“The Michigan Institute of Clinical and Health Research creates partnerships among the relevant units of the University, the NIH, external industry partners, and the community.”

Barriers to Adoption

perceived lack of utility;perceived lack of utility;

intellectual property control;intellectual property control;

identity and image control.  identity and image control. 

““[S]cientists are laughably [S]cientists are laughably

anachronistic in their approach to anachronistic in their approach to

information.“ information.“ – Patil C, Siegel V. Drinking from the firehose of Patil C, Siegel V. Drinking from the firehose of

scientific publishing. Dis Models Mech. 2009 Mar-scientific publishing. Dis Models Mech. 2009 Mar-Apr;2(3-4):100-2. doi: 10.1242/dmm.002758 Apr;2(3-4):100-2. doi: 10.1242/dmm.002758 Available from URL: Available from URL: <http://www.pubmedcentral.nih.gov/articlerende<http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=2650186> r.fcgi?artid=2650186>

““[R]esearchers grow ever [R]esearchers grow ever more dependent on the Web;more dependent on the Web;• but they have no coherent agenda for exploring but they have no coherent agenda for exploring

the emerging trends on the Web, nor are they fully the emerging trends on the Web, nor are they fully engaged with the emerging Web research engaged with the emerging Web research community to more specifically focus on providing community to more specifically focus on providing for scientists’ needs.”for scientists’ needs.”– Berners-Lee T, Hall W, Hendler J, Shadbolt N, Berners-Lee T, Hall W, Hendler J, Shadbolt N,

Weitzner DJ. Creating a Science of the Web, Weitzner DJ. Creating a Science of the Web, Science August 2006 313(11):769-771. Available from Science August 2006 313(11):769-771. Available from URL: URL: <http://www.sciencemag.org/cgi/content/abstract/31<http://www.sciencemag.org/cgi/content/abstract/313/5788/769> 3/5788/769>

What Do Scientists Do?

The Top Two Topics

WikisWikis Virtual Virtual Worlds & Worlds & Second Second LifeLife

““[I]f we scientists fail to [I]f we scientists fail to adapt,adapt,• and to efficiently use the tools that have and to efficiently use the tools that have

become available, what will it mean for the become available, what will it mean for the future of science communication?” future of science communication?” – Patil C, Siegel V. Drinking from the firehose of Patil C, Siegel V. Drinking from the firehose of

scientific publishing. Dis Models Mech. 2009 Mar-scientific publishing. Dis Models Mech. 2009 Mar-Apr;2(3-4):100-2. doi: 10.1242/dmm.002758 Apr;2(3-4):100-2. doi: 10.1242/dmm.002758 Available from URL: Available from URL: <http://www.pubmedcentral.nih.gov/articlerende<http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=2650186> r.fcgi?artid=2650186>

Planning

Why the library?

• Institutional ContextInstitutional Context

• Institutional TrendsInstitutional Trends

• Existing Partnerships Existing Partnerships

Goal

Support Support research collaborations and research collaborations and

Facilitate bench-to-bedside Facilitate bench-to-bedside information transfer information transfer

Through building awareness and Through building awareness and skills with online tools and social skills with online tools and social media media

Methodology

• Literature reviews and reviews of Literature reviews and reviews of community discussions & online media community discussions & online media

• Strategic intelligence from research and Strategic intelligence from research and informatics librarians informatics librarians

• Focus groupsFocus groups• Interviews with local opinion leaders in Interviews with local opinion leaders in

research and social mediaresearch and social media

Focus Groups

Most used educational Most used educational technologiestechnologies

Wikis , Google DocsWikis , Google Docs

FacebookFacebook

EmailEmail

PowerPointPowerPoint

Video, YouTube Video, YouTube

Phones (Mobile)Phones (Mobile)

Barriers to Adoption

perceived lack of utility;perceived lack of utility;

intellectual property control;intellectual property control;

identity and image control.  identity and image control. 

Cycle of Learning

Implementation

Phase One: Gateway Tools• Google Docs (April 15)Google Docs (April 15)• Skype (April 22)Skype (April 22)• Online Scheduling Tools (May 13)Online Scheduling Tools (May 13)• Online Citation Management: Online Citation Management:

Mendeley (June 17)Mendeley (June 17)• Online Presentation Tools for Researchers: Online Presentation Tools for Researchers:

Slideshare & Zoho Show (July 17)Slideshare & Zoho Show (July 17)• Zotero 2.0 (July 22)Zotero 2.0 (July 22)

Phase Two: Bridge Tools

• Advanced Google DocsAdvanced Google Docs• Blogs Blogs • Bookmarking & sharing (Connotea, 2collab)Bookmarking & sharing (Connotea, 2collab)• Brainstorming / mindmappingBrainstorming / mindmapping• Data visualization (ManyEyes)Data visualization (ManyEyes)• Online private chat, Video chatOnline private chat, Video chat• Media sharing for research results (blogs, Flickr, Media sharing for research results (blogs, Flickr,

YouTube, Slideshare, open access journals, YouTube, Slideshare, open access journals, prepress archives) prepress archives)

• Online project management (Smartsheet, Huddle) Online project management (Smartsheet, Huddle) • SurveysSurveys• Wikis (eg. WikiPathways, EcoliWiki)Wikis (eg. WikiPathways, EcoliWiki)

Phase Three: Mastery Tools• Data collection and crowdsourcing Data collection and crowdsourcing • Data sharing and open notebook scienceData sharing and open notebook science• Marketing (SciVee) Marketing (SciVee) • Science task tools (MyExperiment, LabMeeting) Science task tools (MyExperiment, LabMeeting) • Screencasting tools (Jing, Screencast) Screencasting tools (Jing, Screencast) • Semantic & microformat science applications (GoPubMed) Semantic & microformat science applications (GoPubMed) • Social networking (LinkedIn, Academia.edu, HUBzero, Social networking (LinkedIn, Academia.edu, HUBzero,

ScholarZ, ResearchGate) ScholarZ, ResearchGate) • Twitter and microblogging tools (TrialX search for clinical Twitter and microblogging tools (TrialX search for clinical

trials, Qwitter tobacco cessation, Plurkshops) trials, Qwitter tobacco cessation, Plurkshops) • Virtual worlds and online collaboration spaces (Second Virtual worlds and online collaboration spaces (Second

Life, ExitReality, Wonderland) Life, ExitReality, Wonderland)

Spreading the Word

SlideshareSlideshare

iTunesUiTunesU

Open.MichiganOpen.Michigan

Repeat sessions in more face-to-face venues Repeat sessions in more face-to-face venues on campus & in Second Lifeon campus & in Second Life

Screencast and webinarsScreencast and webinars

Building the Audience

Google DocsGoogle Docs

In person = ~10In person = ~10

Slideshare: Slideshare: ~600 views, 4 faves~600 views, 4 faves

Building the Audience

MendeleyMendeley

In person = ~10In person = ~10

Slideshare: Slideshare: >700 views, 5 faves>700 views, 5 faves

Building the Audience

DoodleDoodle

In person = ~10In person = ~10

Slideshare: Slideshare: >650 views, 2 faves>650 views, 2 faves

Building the Audience

Slideshare & Zoho Show:Slideshare & Zoho Show:

In person = ~10In person = ~10

Slideshare: Slideshare: 400 views, 4 faves400 views, 4 faves

Virtual Audiences

In person audiences to date total <100In person audiences to date total <100

Virtual audience totals … Virtual audience totals … >2500>2500

Signs of Success

Invitation to partner on future research and Invitation to partner on future research and articles on social media use and barriers to articles on social media use and barriers to use among UMMS facultyuse among UMMS faculty

Campus committee (Communicator’s Forum)Campus committee (Communicator’s Forum)

Requests to teach workshops on enterprise Requests to teach workshops on enterprise social media best practicessocial media best practices

Future Directions

More, More, MoreMore, More, More

New AudiencesNew Audiences

Further PartnershipsFurther Partnerships

Contact

Jane Blumenthal:Jane Blumenthal:

janeblum@umich.edu

Patricia AndersonPatricia Anderson

pfa@umich.edu

Our Slideshare account:Our Slideshare account:

http://www.slideshare.net/umhealthscienceslibraries/