An organisation study at Rittal India Pvt Ltd

An Organizational Study At Rittal India Pvt Ltd Dodaballapur

INDIAN ACADEMY - 1 -

INTRODUCTION

The internship program as part of the curriculum of Bangalore University

for M.Com [FA] student plays a vital role to bridge the gap between the

theories studied and the real business world. It helps to enrich the

organization, its functional department, strengths, weakness, opportunities,

threats of organizational structure and the business performance in terms of

growth and market share.

The study helps to examine the organizational dynamics. It also enables to

learn about the job functions and activities of the employees. It helps to learn

about the organization culture, dynamics, and environment.

I got an opportunity to undertake an organizational study in one of the

enclosure manufacturing company “The Rittal India pvt ltd” Bangalore. The

Rittal India pvtltd , which owns the big pictures super market brands, is

looking to sell a wider range of products under its own label by introducing

new items such as climate control, IT Infrastructure, software and systems

accessories.

Rittal India Pvt Ltd is a Multi National Company (MNC). Rittal is a premier ISO

9000-2000 Company in India and currently a market leader in manufacturing

enclosures climate control in India. A multi-location and multi-product

company, Rittal has vital applications in diverse sectors of IT solutions,

It has expanded its product range to cover high-quality, robots and

undertakings of heavy fabrication jobs.

Objectives:

TO understand the basic functioning of the company.

To understanding the organization and its structure.

TO get on hand exposure on the practical working of “the Rittal India



pvt ltd”.

The training aims to understand the working of various functional

department like production, marketing, finance, and human resources

departments.

SOWT analysis to identify the major strengths, weakness, opportunities

and threats.

Scopes: The study covers the organizational structure and working of Rittal

India Pvt Ltd.

The study covers four departments of the company.

The study covers whole main operation of a specify firm from different

angle and situation.

Limitations: The study is academic in nature

A comprehensive study of the company could not be undertaken due to

time constraint

For collecting primary data meeting with managers was limited as they

were busy in their routine schedule

The data access was limited due to company policy & secrecy.



INDUSTRIAL PROFILEEnclosure (sometimes inclosure) was the legal process in England during the

18th century of enclosing a number of small landholdings to create one larger

farm. Once enclosed, use of the land became restricted to the owner, and it

ceased to be common land for communal use. In England and Walesthe term

is also used for the process that ended the ancient system of arable framing

in open fields. Under enclosure, such land is fenced and deeded or entitled to

one or more owners. The process of enclosure began to be a widespread

feature of the English agricultural landscape during the 16th century. By the

19thcentury, unenclosed commons had become largely restricted to rough

pasture in mountainous areas and to relatively small parts of the lowlands.

The process of enclosure created a landless working class that provided the

labour required in the new industries developing in the north of England. For

example: “in agriculture the years of wholesale enclosure in which, in village

after village, common rights are lost”.

USA – CANADA – UK – CHINA – INDIA Key Trends TechNavio’s Senior

Analyst says, “Several factors drive the growth of the market. One of them is

the increased demand for electrical enclosures from developing countries.

The market is experiencing huge potential from developing countries such as



China, Brazil, and India. Rapid urbanization has contributed significantly to the

growth of the market in developing countries, which increases the demand for

electrical enclosures.” • Electrical enclosures are used to protect equipment

such as power generators, transmitters, power distributors, and other

electrical equipment. They are of two types: metallic and non-metallic. Power

generators, transmitters, and power distributors use enclosures as a cabinet

to mount switches, displays, and knobs. Enclosures help protect equipment

users from electric shock and protect the equipment from various

environmental conditions.

Adalet Inc Eaton Emerson Adalet was founded in 1926 and is headquartered

in Cleveland, Ohio, US. It develops and manufactures enclosure systems and

cable accessories. Adalet's product lines include high-voltage cable couplers,

thermal management systems, conduit and cable accessories, pilot devices,

and other related electrical products. Eaton was founded in 1911 and is

headquartered in Dublin, Ireland. It is a global technology leader in the field of

solutions related to power management. The company operates in the Power

Management industry and provides solutions that are energy efficient and

help its customers manage electric, mechanical, and hydraulic power

efficiently.

Emerson was established in 1890 and is headquartered in St. Louis, US. The

company is a diversified global manufacturing company that brings

..technology and engineering together to deliver innovative solutions to

customers in the Industrial, Commercial, and Consumer Durables industries.

The impact of the five forces is graded on the basis of the intensity and

duration of their influence on the current market landscape.



• The magnitude of the impact has been categorized as described below

• Low - Negligible or no impact on the market landscape

• Moderate - Medium-level impact on the market

• Moderately High - Significant impact on the growth of the market

• High - Very high impact, with radical influence on the growth of the market.

Buying Criteria Guest Bloggers

• Authenticity

• Delivery

• Price

• Service

Support Parameters Details Application The specific purpose for the use of

electrical enclosures based on the end-users' requirement Features Additional

features added to electrical enclosures to increase their efficiency

Robustness The ability of the product to perform optimally in different

environmental

conditions Total Cost of Ownership Vendors should be able to provide cost-

effective electrical enclosures.



An electrical enclosure is used to protect users from electric shock and

electrical or electronic components from the environment. The

manufacturers of the electrical enclosure not only concentrate on the safety

aspect of it, but also on the attractiveness, to make the enclosure pleasing

to the eye. The electrical enclosure can be used to mount switches, displays

and knobs.

Metals, plastics, stainless steel, carbon steel and aluminum are the

materials used to manufacture the electrical enclosure. Customized

electrical enclosure can be used for mass-produced equipment and on the

other hand, standardized enclosure is used for low production equipment.

Electrical enclosure is also used to protect electrical equipment such as

transmitters, power distribution systems, power generators, etc.

Enclosure Market: Drivers and Challenges

In future, industrial automation is expected to increase, which is forecast to

fuel the demand for enclosure. Globally, the governments of many countries

like U.S.A. and U.K. have implemented stringent regulations regarding safety

and this is driving the growth for the electrical enclosure market. The

growing investment in renewable energy projects by various countries,

increasing demand from food & beverage industry is fueling the growth for

the global enclosure market. The penetration of smart home equipment is

expected to propel the demand for electrical enclosure.

Decrease in the demand for metallic enclosure is acting as an inhibitor to

the global enclosure market.



The Indian electrical industry is multifaceted, manufacturing a diverse range

of products which range from high technology equipment to low technology

electrical components. The electrical industry is also an employment

intensive sector, providing direct employment to 5,00,000 people and a

further indirect employment to about one million people. It is natural that such

a vast industry has sub-sectors. Sub-sectors mostly fall in the unorganized

segment and are responsible for the production of a varied range of electrical

equipment. Depending on the equipment manufactured, the electrical industry

of our country can be broadly classified into two categories namely the

generation equipment category responsible for the manufacturing of boilers,

turbines and generators and the T&D category responsible for the

manufacture of transformers, transmission cables switch gears, capacitors

etc.

Electrical Enclosure Market: Overview

The global electrical enclosure market by value is expected to expand at a

CAGR of around 5-7% during the forecast period (2015-2025), due to growth

in electrical and electronics hardware industry, stringent government

pertaining to the safety and increasing consumer awareness about the

safety.



Enclosure Market: Segmentation

The global enclosure market can be segmented by product size, by end-use

industry, by material and by regions

Based on product size, the global enclosure market is segmented as:

Small

Compact

Free Size

Based on end-use industry, the global enclosure market is segmented as:

Food & Beverages

Commercial

Energy & Power

Others

Based on material type, the global enclosure market is segmented as:

Metallic

Non-Metallic

Enclosure Market: Region-wise Outlook

The global enclosure market is expected to register a single-digit CAGR for

the forecast period. Depending on geographic regions, global enclosure

market is segmented into seven key regions: North America, South America,

Eastern Europe, Western Europe, Asia Pacific, Japan, and Middle East &

Africa.

In terms of market revenue, Asia Pacific electrical enclosure market is

projected to register a significant CAGR during the forecast period. Growing



automotive production, stringent government emission norms, changing

consumer preferences, are some of the factors which are fueling the growth

of electrical enclosure in Asia Pacific. Currently, Western Europe and North

America are having stringent rules and these markets are consolidated, on

the other hand, Asia Pacific and Latin America are unorganized markets. In

future, Asia Pacific market is expected to rise as a good quality product

production destination. The region is expected to produce environmentally

friendly electrical enclosures.

Enclosure Market: Key Players

Some of the key market participants in global enclosure market are Eaton

Corporation, Adalet Inc, Emerson Network Power, Schneider Electric,

General Electric, Siemens AG, ABB, etc.

The research report presents a comprehensive assessment of the market

and contains thoughtful insights, facts, historical data, and statistically

supported and industry-validated market data. It also contains projections

using a suitable set of assumptions and methodologies. The research

report provides analysis and information according to categories such as

market segments by geographies, by product size, end-use industry and by

material type.

The report covers exhaustive analysis on:

Market Segments

Market Dynamics

Market Size



Supply & Demand

Current Trends/Issues/Challenges

Competition & Companies involved

Value Chain

Regional analysis includes

North America (U.S., Canada)

Latin America (Mexico. Brazil)

Western Europe (Germany, Italy, France, U.K, Spain, Nordic countries,

Belgium, Netherlands, Luxembourg)

Eastern Europe (Poland, Russia)

Asia Pacific (China, India, ASEAN, Australia & New Zealand)

Japan

Middle East and Africa (GCC, S. Africa, N. Africa)

The report is a compilation of first-hand information, qualitative and

quantitative assessment by industry analysts, inputs from industry experts

and industry participants across the value chain. The report provides in-

depth analysis of parent market trends, macro-economic indicators and

governing factors along with market attractiveness as per segments. The

report also maps the qualitative impact of various market factors on market

segments and geographies.

Report Highlights:

Detailed overview of parent market

Changing market dynamics in the industry

In-depth market segmentation

Historical, current and projected market size in terms of volume and

value

Recent industry trends and developments

Competitive landscape

Strategies of key players and products offered

Potential and niche segments, geographical regions exhibiting



promising growth

A neutral perspective on market performance

Must-have information for market players to sustain and enhance their

market footprint.

The Enclosures Divisions are: Building system division

Commercial products division

Connected systems division

Industrial products & systems division

Lighting system division

Medical imaging & technology alliance

Utility products division

Types of Enclosures:

Enclosures

Industrial enclosures

Electrical cabinet enclosures

Stainless steel aluminium enclosure

Power control centre stainless steel electrical cabinet enclosures

Stainless steel cabinet motor control centre

Some International Companies:

HAWKE INTERNATIONAL CO.LTD

TAKACHI ELECTRONICS ENCLOSURE CO. LTD

RITTAL PVT. LTD

KIKGLOBAL CO. LTD



COMPANY PROFILE

Rittal India Pvt Ltd is 100 % Subsidiary of Rittal – GmbH & Co. KG,

Germany. Rittal is the world's largest manufacturer of enclosure systems. It

belongs to the FriedhelmLoh group of companies in Germany. Founded in

1961 the company rapidly developed to become the World’s number one

enclosure manufacturer.

The FriedhelmLoh group of companies now has number of employees world-

wide with a number of production plants. Rittal has world-wide presence with

subsidiaries and agencies in over 100 countries. Rittal is an US 2 billion

company.

Rittal today is the world’s leading supplier of enclosures and housing systems

with

11,000 employees world-wide

49 subsidiaries

70 international agencies

20 production sites

Production sites in Germany:

Rittershausen – Rittal’s Birth place

Herborn – Rittal’s Head Quarters

Burbach

Rennerod – Rittal’s centre for modern climate control technology

Wissenbach – Stainless Steel Professionals

Haiger

Bad kostritz

Eckental-Escheneu



Rittal started its operation in India in the month of June 1995. In the initial

Phase, Rittal products were imported from Germany and introduced to the

Indian customers. The plant in India started its operations in November 97.

The market development phase met with a great success. Known for their

world class quality, customers welcomed Rittal products as their first choice.

The Indian users sensed and adapted quickly to the advantages of latest

technology, modular construction, product variety and a wide range of

accessories. The Quality and aesthetics of Rittal products was clearly

distinguishable to the Indian users.

Head

Quarters in India:

Rittal India Pvt Ltd,

#23 & 24, KIADB,

Industrial area,

Veerapura,

Doddballapur-561203,

Bangalore district,

Ph: 080-27623075.

E-mail:[email protected]



Rittal Plant is 15,000 Sq. meters in size, situated on a 12 acre plot equipped

with the latest state of art machinery and paint plant from Germany. The Plant

also has a stocking facility of over 2,200 sq. mts area to ensure immediate /

ex -stock delivery / service to our customers. About 500 highly motivated

employees are working in RittalIndia. This plant has sufficient capacity to

cater to the Indian as well as to the Asia – Pacific market.

It currently operate in three shifts and produce approximately 50,000 free

standing large enclosure and 1, 00,000 small boxes per year.

Rittal has long since made the transition from housing and enclosure

solutions to sophisticated complete systems. Enclosure, mechanical and

electrical component installations, climate control and computer-assisted

monitoring are now interacting elements of an integrated product.

The company has also come up with new products. Some of them are:

IP 54 fan and filter units.

Immersiblerecooling systems.

Top-therm cooling units for enclosures.

ISV power distribution components for installation up to 630A and

1600A applications

Maxi PLS for installations upto 3200 Ance

Some of the customers of Rittalinclude ABB, SIEMENS, Rockwell automation,

TATA Honeywell, BFW, HMT, TAL, MICO, MaruthiUdyog, Hyundai, TELCO, PAL,

Mahindra and Mahindra, Reliance industries Limited and Motorola.



PRESENT STATUS OF THE ORGANIZATION:Rittal India Pvt Ltd is currently a market leader in enclosure climate control in

India. They have a market share capital over 22% vis-à-vis other suppliers in

Indian market, both India and foreign.

They currently manufacture and supply around 3000 cooling units per day

besides selling units imported from there principles. Demand for cooling units

and chillers have increased steadily as customers are realizing the benefits

and superiority of their technology and manufacturing. They have been able to

cut costs compared to equivalent imported models and pass on these

benefits to customers.



COMPANIESThe FriedhelmLoh group of companies now has about

11000 employees worldwide with 19 production plants –

9 plants in Germany

3 in USA

2 in France

2 in Italy

2 in UK

1 in India and the latest one in China.

Rittal has worldwide presence with subsidiaries and agencies in over 100

Countries.

Rittal world - wide:Production sites worldwide:

The Plymouth plant, England

Production site for modern electrical engineering packaging.

Rittal enclosure systems for electronics are dispatched

around the globe from this plant.



The Springfield plant ,USA

The Fremont plant, USA

Production focuses on the enclosure systems KL, AE, PS, TS

and ES.

Modern, sales-oriented production and distribution control for

the entire US market.

Production of industrial enclosures in accordance with

traditional American NEMA standards as well as cable ducts

for machine cabling.

It is a key distribution site for the North American market.



The Urbana plant,USA

The Bangalore plant, India

State-of-the-art logistical centre for the US market.

High-tech production of large enclosures based on TS8, PS

4000 as well as outdoor enclosures and special enclosures for

the US market.

Standardardised cases and enclosures such as KL, AE, ES

and PS are mass-produced here for the entire Indian market.

Together with its new climate control production facility,

Rittal has one of the most modern plants in India.



The Shanghai plant, China

The Waterloo Plant, Canada

As well as large production of housings and enclosures for

industry, such as KL, AE, PS and ES, this plant also

specializes in products for the IT market.

High-tech production of backplanes to meet the complex

requirements of the electronic packaging sector.

System solutions both mass-produced and tailored to specific

customer requirements.



The Valeggio plant, Italy

The Joigny plant, France

State-of-the-art production of Rittal’s complete range of

recooling systems.

Both mass-produced and customized.

Production of sheet steel parts through to series production.

Expert assembly and integration of electronic components.

Turnkey services, from conception through to system

integration



HEADQUARTERS OF Rittal India Pvt Ltd:



PRODUCT PROFILEACCREDIATIONS

1.ISO 9001-2000



2. PRODUCT APPROVAL - BV



3. PRODUCTAPPROVAL-CAS



4. PRODUCT APPROVAL - UL



PRODUCT PROFILE

Rittal has long since made the transition from housing and enclosure

solutions to sophisticated complete systems. Enclosures, mechanical and

electrical component installations, climate control and computer – assisted

monitoring are now interacting elements of an integrated product.

Rittal product range comprises of 6 Strategic Business Units (SBUs):

1. Enclosures: The new diversity of the enclosure product range offers

perfect and economical solutions for every application.

2. Power Distribution:Rittal offers a broad spectrum of solutions for low

voltage distribution

3. Climate Control:Rittal climate control components are predestined for

the solution of integrated tasks

4. IT Infrastructure: comprehensive system solutions to meet the needs

of the IT market

5. Software and Service:Rittal continues to present new ideas with one

of the most comprehensive packaging ranges in the world.

6. System Accessories:Rittal communication system outdoor enclosures

set standards with their high level of security.

For experts and beginners alike, the product overview facilitates fast

selection of individual product groups within the range. For example the

appropriate dimensions of an enclosure or the correct cooling output of a

climate control component are easily ascertained. For all Rittal

components of technology packaging, power supply, climate control and

monitoring technology, a comprehensive pre-selection is provided.



1. Enclosures1. Small enclosures

a) Polycarbonate enclosures PK

b) Terminal boxes KL

c) Terminal boxes KL

d) E-Box E

e) Bus enclosures B

2. Compact enclosuresa) Compact enclosures AE

b) System enclosures SE8

c) Plastic enclosures KS

3. Enclosures systemsa) Baying systems TS 8,sheet steel

b) Baying systems TS 8,power distribution

c) System enclosures SE8



4. IT enclosures systemsa) TS IT

b) Cable management enclosure for TS IT

c) TE 8000

d) Distributor racks

e) TE 7000

f) DK-TS

5. IT enclosuresa) Vertical Box

b) Flat Box

c) Wall-mounted enclosures EL

d) Wall-mounted enclosures AE

e) Small fibre-optic distributor



6. Console systems/PC enclosures systems /industrial

work stationa) Top console system TP

b) One piece consoles TP

c) Universal consoles TP

d) Enclosure for tower pc

e) Industrial workstations

7. Operating housing/support am system/stand systema) Command panels

b) Support arm systems

c) Stand systems



8. Hygienic Designa) HD terminal boxes HD

b) HD compact enclosure HD

c) HD system enclosure

d) HD production data cabinet

e) HD production data cabinet modular

f) Air/water heat exchangers wall-mounted HD

g) HD-accessories

9. Stainless steela) Small enclosures

b) Compact enclosures

c) Enclosure system

d) One-piece consoles stainless steel



10. Special applicationsa) Ex enclosures

b) EMC

c) Interior installation for areas at risk of earthquakers

d) Spare mechanical parts

2. Power Distreibution1. Busbar systems

a) Busbar systems Mini-PL

b) Busbar systems RiLine

c) Fuse components RiLine



2. Ri4Power Form 1-4a) Baying systems TS 8, power distribution

b) Busbar systems Maxi-PLS

c) Busbar systems Flat-PLS

d) Busbar systems 100 – 185 mm

e) Connection system

3. Ri4Power ISV distribution enclosuresa) Baying systems TS 8, distribution enclosure ISV

b) Mounting kits

c) Accessories



4. Powera) Power Distribution Rack

b) Power System Module PSM

c) Power Distribution Unit PDU

d) Voltage supply

3. Climate control1. Cooling with ambient air

a) Fan-and-filter units

b) Roof-mounted fans

c) Rack-mounted fans/tangential fans

d) Air/air heat exchanger

2. Cooling unitsa) Thermoelectric cooler Total cooling output/heating output

100w

b) Wall-mounted cooling units



c) Roof-mounted cooling units

d) Modular climate control concept

3. Liquid coolinga) Air/water heat exchanger, wall-mounted

b) Air/water heat exchangers Roof-mounted

c) Liquid Cooling Package LCP rack industry

d) Chillers

4. IT liquid coolinga) Small cooling units

b) Chillers for IT cooling



5. Heatersa) Enclosure heaters without fan

b) Enclosure heaters with fan

c) Thermoelectric cooler Total cooling output/heating output

100 W

6. Climate control accessoriesa) Filter technology

b) Air routing

c) Water distribution

d) Control/regulation

e) Mounting accessories

f) Project planning/monitoring

g) Spare parts- Climate control



4. IT Infrastructure1. RiMatrix S

a) RiMatrix S Standard room

b) RiMatrix S Standard security room

c) RiMatrix S Standard container

2. IT network and server enclosuresa) TS IT

b) Cable management enclosure for TS IT

c) DK PS

d) Distributor racks

e) DK-TS



3. IT wall –mounted enclosuresa) Vertical Box

b) Flat Box

c) Ouick Box

4. Powera) Power Distribution Rack

b) Power Distribution Unit PDU

c) Power System Module PSM

d) Voltage supply

e) UPS systems

f) Intelligent power distribution/PDU systems

5. IT liquid coolinga) Liquid cooling packages



b) Liquid cooling Units

c) Aisle containment

d) Roof-mounted cooling units for cooling IT equipment

e) Computer Room Air Conditioner

6. Monitoringa) CMC III – Monitoring system

b) Monitor/keyboard unit with 17”TFT display and VGA/DVI

c) KVM switch

d) Management software

7. IT security solutionsa) Micro Data Center

b) Data Center Container DCC

c) Fire alarm and extinguisher systems DET-AC

d) Security rooms



5. Software & services1. CAD data

2. EPLAN Platforma) EPLAN Electric P8

b) EPLAN Pro Panel

c) EPLAN Data Portal

d) EPLAN Hamess pro D



3. Configuratorsa) Optipanelconfigurator

b) TS8 configurator

4. Planning softwarea) Therm

b) Power Engineering

5. IT management softwarea) RiZone

b) RiDiag

6. Consulting services



7. Services

a) Spare parts

b) Service contract

c) Services

d) Repairs

6. System accessories1. Base/ plinth

2. Baying system

3. Interior installation

4. Walls

5. Roof wall mounting

6. Cable management

7. Human / machine interface



SERVICE PROFILEFuture prospects of the Company:The Overall target for next 5 years is intended to double sales every two and a

half years, so their target is to reach 4 – 5 time their current sales. With the

rapid growth of automobile and machine tool industry in India as well as

increased use of enclosure air conditioning for electronic drives, inverters and

crane applications in the process industry there is huge market potentials for

them to tap. The primary goal is “To serve large and growing domestic

market as well as SAARC countries, which are serves from India”.



Customer profile:



ORGANISATIONAL CHART

MANAGINGDIRECTOR

Vice PresidentOPERATIONS

Vice PresidentSALES & MARKETING

Asst. toManagement

Team

Functions

* Financial Reporting

* Financial Control

* Administration

* Personnel

* Cost Controlling(Production)

* Commercial Control(Sales)

* EDP

Functions

* Sales IE & IT

* Internal Sales

* Marketing

* Despatch& Logistics

* ProductManagement

* Sales Channels

* Exports

Functions

* Operations

* Research &Development - Design

* Production Planning

* Material Disposition

* Indirect responsibilityfor Quality Assurance

* Purchase

Jt. MANAGINGDIRECTOR

QUALITY ASSURANCE(Env. Health &Safety)



ORGANISATIONAL STRUCTURE:

Organization structure has great importance for any enterprise or institution to

have a sound organization because it is the organization which productive

result. Good organization can contribute greatly to the continuity and success

of the enterprise. Good management always concentrates on organizing and

directing the cooperative efforts of human beings so as to achieve the best

possible results.

For studying the organization structure of Rittalindiapvt ltd will be better to

understand the meaning of organization and its importance and also the

meaning of organization structure. Organization, broadly means, the process

of bringing together the physical factors of an office i.e. men, machines and

materials and to integrate them with the functions of the management.

A planned organization structure outlines required functions, relates those

functions in a systematic fashion, and assigns authorities and degrees of

responsibility. An organization chart is a graphic representation of formal

organization structure shows the formal superior-sub-ordinate relationships.

The four main levels of the organizational structure:

1. Top level -Managing Directors

2. Second level- General Managers

3. Third level- Department Managers

4. Fourth level- Supervisor, works

TYPES OF DEPARTMENTS:1. Human Resources Department

2. Marketing Department

3. Accounts and Finance Department

4. Production Department



1. Human Resources Department

Human Management is considered as on art of getting thing done through

others with a view to achieve the common objectives of the organizations, but

these objectives can be achieved if the organization is managed efficiently.

The management of the organization is considered to be efficient of it is able

to co-ordinates the several of production is such way that they contribute their

maximum towards the realization organization.

Function of HR Department:

1. Framing of rules

2. Record maintenance

3. Developing and Training

4. Maximizing the performance

5. Promotions

6. Recruitment of employees

7. Employees relationship

8. Benefits and Services

H R Manager

Assistant Managers

Superintendents

Staffs



2. Marketing DepartmentMarketing starts with the determination of consumer wants and ends with the

satisfaction of those wants. It is the central activity of the business, which

always focuses on understanding the needs of the consumer. It stimulates

the demand for a federation product. The company itself taken the

responsibility of selling their products and it is found that it has been quit

success in marketing their own products.

Objectives of Marketing Department:

1. Ensure the marketing efforts are put into action.

2. Controlling the marketing program

3. Developing the marketing plans.

4. Organizing the marketing function.

5. Setting up of marketing goals and objective.

Marketing Strategy:

1. What Is Your Company's Brand Awareness Level?

2. Do Consumers Prefer Your Products...or theirs?

Marketing Manager

Assistant Managers

Marketing Officers

Workers



3. Do Consumers Recognize Your Products

4. What Are Your Products' Perceived Value?

3. Accounts and Finance DepartmentFinance Department is one of the most important aspects in handling

business. Finance addresses the methods wherein business entities used

their in financial resources on a certain period of time it is the application of a

set of techniques is used by the organizations in managing the financial

affairs the income and expenditure are emphasized in finance and its

differences can easily be indicated.

It also deals with the concepts of time, money, risk and the interrelation

between the given factors. It is basically focused on how the money is spent

and budgeted.

Accounts and Finance department

Accounts Manager Finance Manager

Assistant Managers

Supervisors

Clerks



Objectives of Accounts and Finance Department:1. To ensure that sales realization are properly accounted and remained

the marketing section from time to time over debtors portion in order

to enable them to collect the dues.

2. To see that the payments creditors are made within stipulated time.

3. Account section has to provide management timely information about

the financial position of the union

4. To ensure that accounting records of various divisions are properly

maintained.


Product is the most important to any organization, without product which any

managerial activity is impossible. So at Rittalindiapvt ltd the production

department acts as a core center of the whole organization.

Product is the most important to any organization, without product which any

managerial activity is impossible. So at Rittalindiapvt ltd the production

department acts as a core center of the whole organization.

Supervisors

Production Manager

Workers



The McKinsey 7-S Framework

STRUCTURE

STRATEGY SYSTEMS

SKILL STYLE

SHAREDVALUES

STAFF



Application of Mckinsey’s Seven –S Model:

The 7-S Framework was developed by the consultants at the

Mckinsey Company, a very well known management consistency firm in U.S.A,

towards the end of 1970’s to diagnose the cause of organizational problems

and to formulate programs for improvement developed the 7-s framework.

The model starts on the premise that an organization is not just Structure, but

consists of seven elements.

McKinsey consultants have divided 7-s as hardware and software of the

organization:

I. STRATEGYStrategy refers to a set of decisions and actions aimed at gaining a

Sustainable competitive advantage. Organs must have a consistent set of

narrow intentions to move them towards producer intention and also organ’s

most critical responsibility is to establish the parameter that shape the values;

motives and actions of others throughout the Organization.

The strategy of Rittal is:

1. To satisfy its customers by providing better products and giving

service to its customers.

2. To foster target-oriented co-operation between all employees by

satisfying their social, economical, psychological needs through

suitable welfare programmer. The benefits in order to increase the

The Hardware S’s: :

Strategy

Structure

Systems

The Software S’s:

Skill

Staff

Style

Shared Values/Super Ordinate Goals



productivity, quality, efficiency and also to increase moral of the

employees.

3. To adopt advance technologies to compete its competitors and to

produce the products of expected range.

4. To promote their employees and enable them to participate in their

success.

5. To act as problem-solvers and benefit-providers for customers and

markets.

6. To be faster and better than the competition.

7. To secure a competitive lead with a wealth of ideas and creativity

8. To ensure perfect mastery of day-to-day business.

9. To maintain long-term relationships with suppliers based on

partnership.

10. To practice absolute professionalism in production, sale and

delivery.

11. To uphold our responsibility to the environment and nature.



COMPANY PRINCIPLE

II. STRUCTURESuccess strategy implementation depends in large part on a firm’s

“Organizational Structure”. It refers to the way of work is “organized”, which an

organization or business entity. The various activities that reflect the work of

PRINCIPLES

1. We must be faster and better than our competitors. We must prove

this to our customers every day, over and over again.

2. Our ideas and our creativity will secure our advantage i.e., we must make

a continuous effort to give new impetus and ideas and to translate these

into logical and professional action.

3. Perfect mastery of our daily business secures our existence and enables

us to meet the challenge of the future.

4. Our aim is to build up a long-term relationship with our suppliers, based

on the partnership, the essential precondition is a competitive attitude

towards quality, delivery, and price and in resolving any problem.

5. We concentrate all our energies towards perfect and economic

production to market professionally and to supply reliably.

6. We are aware of the responsibilities we bear towards the environment

and the world in which we live. We want to take part in shaping and

improving it.

7. Switch to perfection – Our motto and commitment.



the enterprise are divided in ways that are intended to get the work done

efficiently and effectively.

It prescribes the formal relationship among various positions and activities.

Arrangements about reporting how an Organizational member is to

communicate with other members, the various activities performed by

members are all the part of Organizational Structure.

Rittal has organized itself in a form of functional organization structure. The

company is headed by the Managing Director. The Managing Director has the

control over functions of the entire company.

At factory level, there are twelve departments. They are:


2. Operations Department

Designing Department

Purchase Department

Planning Department

Maintenance Department

Assembly Department

Painting Department

3. Quality Assurance Department

4. Sales and Marketing Department

5. Finance Department

6. Human Resource Department

Each department is headed by General Managers who are very much

expertise in their field and every manager has Assistant Manager to make

their work easier. Functional Manager will report to their respective

Departmental head.

III. SYSTEMSSystems refer to flow of activities involved in the daily operations of a

business including its core processes and its support system.understanding



and managing processes as a system contributes to the organizations

effectiveness and efficiency in achieving its objective.

Core Processes: Processes are system of interconnected activities

involved in accomplishing in organizational work. Process execution refers

to a firm capacity and its ability to produce the elements of differentiation;

low cost and quick response that customer value or in other words, it is

firm’s ability to produce the elements of competitive advantages.

Support Systems: Support systems are established procedure by which

organizations allocate resources monitor their use.

There are two broad categories of support system. They are:

1. Resource System.

2. Control system.

Both resourcing system and control system serves the needs of internal

customers- those in the organizations core process-who in turn are externally

focused serving customers outside the organization.

Resourcing system:

Organizations resourcing system can be categorized into 3 systems. They are:

a. Information resourcing

b. Human resourcing

c. Capital resourcing

a. Information resourcing:

As a critical level of strategy implementations and organizational change,

information resourcing plays dual role. One is to connect various parts of

organs

Facilitating co-ordination and integration. The second is to provide better

measures.

In Rittal, various parts of organization are connected by integrated information

system.



Operational level activities are computerized and all the manufacturing

facilities of Rittal is completely computerized, networked from goods inward

to payment with online data would be input at respective departments., which

would be consolidated centrally as management inform.

b. Human resourcing :

Human resourcing is considered to be a most important part of management

in these days. Identifying work force accordingly, selecting right person for

right job, motivating them to adapt to the fast changing environment are the

functions of human resourcing.

Rittal consider that the work force as a primary and important asset and takes

interest in development of right skill, knowledge, attitude, value and ethics.

c. Capital Resourcing :

The traditional meaning of capital resources is capital budgeting, that may

allocate resources. Besides allocating capital resources, the budget process

also provides a set of standards for judging computing preferences. In Rittal,

budgets are prepared on annual basis and they are prepared in respect of

sales, production, materials, expenditure and revenues apart from these.

Budgeted Cash Flow

Budgeted Profit and loss A/c

Budgeted Balance Sheet is prepared.

IV. STYLESTYLE is one of the 7 levels which the top management can use to bring

about organizational change. Organizations differ from each other in their

style of working. The style of an organization according to the management

framework becomes evident through the patterns of action tThe company

employees share a common way of thinking and behaving. Leaders establish

unity of purpose and direction of the organization. They create and maintain

the internal environment in which people become fully involved in achieving



the organizations objectives.

Leadership style at Rittal:

The style of the organization is to look towards theemployees

requirement and provide other additional welfare and safety facilities to

improve develop the individual i.e. the employees and also for the

development of the company

Participative management:

The management that we can find in rittal is participative style that can

also be called as consultative style of management. The top management

allows the active participation of the employees in the company. Adopting this

style does not abdicate the authority and responsibility of top management

but actively to a decision. The co., believes in subordinates – centered

leadership. The mangers are friendly with their subordinates; they get

approval from them and they favor group decision making.

aken by the members of the top management team over a period.

Leadership style at Rittal:

Forecasting of sustaining organizational values.

Empowering with responsibility and accountability at all levels.

Visionary.

Courage, credibility – compassion and visibility.

Communication, information sharing and consultation.

Safety and Health:

The company provides all the satisfactory requirements pertaining to

environment health and safety provided under the Factories Act 1948. The

company recognizes the importance of Safety, Health and Environment at

workplace and the world in which they live.

Environment Safety and Health Policy of Rittal:

Keeping risks as small as possible by designing workplaces with

regard to industrial machine and hygiene.

Taking account of the state-of-the-art technology in Plant, Machine



and Processes.

Continually accessing risks and continually improving Health and

Safety at work

Promoting an awareness of responsibility for the environment at all

levels.

Complying with statutory standards and continually improving their

environmental protection activities. This includes checking existing

processes as to their environmental impact and continual

optimization.

Ensuring the quality of life for subsequent generations through

products and production methods that are optimized in terms of

ecology and economy.

With these policies they are committed to improve the health, safety and

environment at work of all their employees and visitors by means of

suitable measures. The measures are continually monitored and

improved as to their effectiveness and adopted to the given conditions.

Participative management:

Work environment:

The working environment acts as the primary motivator for all employees.

Rittal has an amiable and conductive working environment. The

quintessence of the organization lies in the people working there.

It has been their constant endeavor to achieve and provide an atmosphere

of perpetual growth and shared learning to all their employees. They have

ceaselessly tried to promote a team based culture and encourage a sense

of innovation and positive thought.

Work Culture:

Discipline: The Company believes in maintaining a very high level of

organizational discipline by synergizing personnel with technological

discipline.



Working hours:

SL NO SHIFTS FROM TO

1 1 7.00 am 3.00pm

2 2 3.00 pm 11.00 pm

3 3 11.00 pm 7.00 am

4 General 8.00 am 5.30 pm

(10 to 10-15, Tea Break) (1-15 to 2-00 Lunch)

Attendance:

Being at work regularly and on time is an important part of the overall job

performance. Employees have to take an entry /exit to the company at the

specified timings and have to sense their identity cards on the electronic

machine where their attendance details are maintained in the electronic

system which is further used by the HR department for the calculation of

remuneration.

Decision making:

Decision making is a critical process handled by the top management to

draw a conclusion and solution for a situation/problem. The power of

taking decision is centralized. The major strategic decisions are taken at

the corporate office and are delegated to the units of Rittal. But however

the day-to-day and functional decisions are taken at the respective

divisions. Generally the management backing the spirit of workers

participation in management appreciates the group decisions.

Canteen:

The company has setup a canteen facility for the employees so that

they need not go outside to have their food and the same amount is

deducted from the salary.

Uniforms and Shoes:



The company provides 2 pairs of uniforms each year and also provides

pair of shoes for each employee.

Traveling facility:

Since the company is located outside the town it provides transport facility

toits employees.

Security:

The company has appointed a security manager to look over the customers

and visiting persons.

V. STAFFStaff refers to how the company develops its employees and shapes the basic

values. The company has hired people, trained them well and assigned them

to the right jobs for which they are best suited according to their qualifications,

skills, knowledge and experience.

Staff is one where employees work together under the control and direction of

one department head that guide them in their routine work. An enterprise may

have a comprehensive business plan, a sound organization structure, but it

cannot accomplish results as per plan without effective staff in the company.

So Rittal has maintained good staff relation among the employees and also

among officers and employees by directing and providing all guidance and

inspiration to people to work to carry out their assigned duties and

responsibilities. In this way the company achieves its objectives by placing

right person for the right jobs for which they are best suited and one

supervisor or officer to guide and control the work force.

Rittal has a strong team of ….. Employees.

Executives

Supervisors

Workers

Employee classification at Rittal:

In order to meet the engineering ides based values Rittal has sound

recruitment process and it has got system of training program to develop the

employees. In Rittal training is given to both worker and office staff. The



company is having good staffs that are very able to take any situation. The

reasons for this are:

a. Recruitment and Selection:

The objective of the recruitment is to support highly qualified, skilled,

merit person suitable in accordance with the organization requirements. The

company has a good training system. Training in rittal is, on the job training

and off the job training

b. Promotion

Rittal follows a time bound promotion policy; as per it employees are given

equality of opportunity in growth and career prospects. The promotion is

given through the seniority and the merit. According to the performance of the

employees, the employees are promoted and transferred to the convenient

places.

Objectives of promotion policy are:

To find potential workers

To provide career opportunities

To face future challenges due to technology

Employee classification at Rittal:

E1- Engineers/Officers (MBA graduates)

E2-Senior engineer/officer

E3-Deputy manger

E4-Manager

Supportive technical staff

Unskilled workers

Semi-skilled workers

Clerical and office staff

Trainee engineers/officers

Temporary and causal workers



VI. SKILLSSkill is needed to carry out the company’s strategy. Every individual pose a

required skills to carry out their work effectively in Rittal. Each employee

possesses different type of skills, which is hidden by him. So it is the work of

the organization to identify their skills and use it in the right way for the right

purpose. Even in this regard Rittal has done well by identifying self-

development and communicational classes and increases their existing skills

to further improvement and development of their personality.

The term “skills” include those characteristics which most people use to

describe a company. For e.g.

Hindustan Lever and Richard Hindustan are known for their

marketing skills.

IBM and Sony are known for new product development, marketing

orientation and customer service.

Organizations have strengths in number of areas but their key strength

dominant skills are few. These are developed over a period of time and are

as result of the interaction of a number of trips performing certain tasks.

Rittal India Pvt Ltd is the company well-known for its quilted products and

services which is evident through state-of-the-art design and technology. It

is the company which is bench marked for its quality and customer service.

The employees at Rittal possess a highly qualified technical, engineering,

communication, teamwork and problem-solving managerial skills. (sun)

SHARED VALUES/ SUPER ORDINATE GOALSShared values refer to company held beliefs, mindsets, and assumptions that

shape the organization and its corporate culture. They may be explicit or

implicit and are key ingredients to the culture of the business and what

ultimately binds all those in the organization together. It is important that

values of organization are shared that everyone knows what to expect and

what is expected from them.



Core Values of RITTAL:

Customers-first shall be assure of every action

Integrity –conducting business fairly with honesty and transparency

Understanding – trust in their working relationship, mutual respect,

caring, compassion and humanity for all colleagues and customers

around the world.

Excellence – constantly strive to achieve the higher possible standard

in day-to-day work and the quality of goods and services they provide.

Unity – cohesively work with their colleagues across the group and

with their customer and partners around the world, building strong

relationships based on tolerance, understanding and mutual co-

operation.

Responsibility – continue to be responsible, sensitive to the countries,

communities and environments in which they work always ensuring

that what comes from the people goes back to the people many times

over.

Code of conduct –“code of conduct” is a comprehensive document

that details the highest standards, ethical an otherwise, which

employees have to adhere to in their professional function.

Respect for the individual, integrity, speed, simplicity, seamlessness

and self-assuredness and hundred percent commitments.



SWOT ANALYSISSTRENGTHS:

1. Global Distribution and service strength

2. Immediate Global availability of standard Products

3. Customized maintenance and spare parts service, particularly in the

climate control sector.

4. International Sales service

5. Local knowledge of markets due to membership of standardization of

committees

6. Permanent innovations due to constant dialogue with customers

Comprehensive customer advice

Trade fairs

Expert days

Seminars

Mobile product shows

Delivery and information centers

7. Very highest Quality standards

8. Cost effective product diversity

9. ISO-9001,CSA and LR certified company

10. Excellent brand image

WEAKNESS:

1. High prices

2. The cost involved in completion of the product is high

3. As customers’ expectation is increasing day by day it has become

difficult to satisfy them completely.

4. Less importance for advertisements.

5. Huge investments in plant and machinery which may become outdated

with changing technology.



OPPORTUNITIES:

1. Capacity of meeting higher demand and attain optimum utilization of

existing resources.

2. Due to advance in technology there is scope for recruiting and retaining

right people in the right job

3. Scope in expansion of exports on a wider network of countries around

the globe.

4. Scope for expansion in producing other ancillaries of enclosures by

utilizing the existing resources.

5. Utilize the opportunity of developing USP (Unique Selling Proposition)

for its product to generate and retain customers.

THREATS:

1. Price of the goods are comparatively high

2. Adopting automatic machines may cause fear among the existing

employees of job loss which may affect morale and productivity of

employees

3. New entrants in the market may dilute the market share of the

company.

4. Competition from Chinese products

5. Changing government policies towards MNC’s

6. New Labour laws and demands from employee unions

7. Un availability of raw materials due to transport strikes etc.

8. New environmental regulations involving heavy investment in

environmental equipments.



Findings Suggestions and Conclusion:

Nature of business:

Rittal India Pvt Ltd is a premier 9001-2000

Rittal has vital applications in the diverse sectors of Industrial enclosures, IT

solutions, transport technology, automation industry and beyond. Rittal solves

all tasks for a wide variety of application areas - always with an eye on the

future. Over 8700 employees worldwide are thinking and acting on customer

behalf – with precise knowledge of the industry, practical expertise, curiosity

and farsightedness.

Progress is possible with Rittal in all sectors and for all applications-is their

mission.

Rittal is already working enthusiastically on the solutions of the future. This is

their tradition, and is the key to their innovativeness in the field of technology

packaging. Experience the future of communications technology and

automation with Rittal, trendsetter in holistic solutions. Setting trends means

understanding customers, creating future safe solutions, and being forward

thinking. Industrial Ethernet, nano-spray-finishing and Rittal cooling systems

are just some of the examples which impressively underscore their

commitment to this principle.

Findings: It is observed that the organization hierarchy is professional.

The employees of the particular department are well-versed with their

activities and responsibilities

From in-depth observation it can be said that in the organization every

one work in a team spirit and are self-motivated

Communication between the departments within the organization

have strongly built the good relationship and understanding between

the employees, this has reduced their interpersonal conflicts



Time is the most dominant factor

The employees are treated as assets of the company

They use the latest machinery, so more quality can be achieved

The employees feel that the management recognizes their

performance

They use NANO TECHNOLOGY in their production system.

Employees are satisfied working condition of company.

The work flow structure is simple.

The employees are proud of working in transind technology.

The ideas can share the low to top level management.

In this company JOB security was very good.

Suggestions: Rewards should be given depending upon the performance of the

employees.

Self appraisal should be encouraged.

To give opportunity for new enthusiastic and creative people to

contribute in development of companies growth

By applying JIT process it can reduce the inventory cost

Increase the marketing network by which sales can be increased.

Get the feedbacks from the customer regarding the quality of the

project.

To speed up debtors’ collection. For that, selection and collection

policy of debtors have to be improved further as the company is

still lagging behind the industry.

To postpone some capital expenditures which are not urgent.

To sale obsolete assets, if any, which are not contributing to the

return on investment.

To increase in sales revenue by adopting better methods of price

negotiation.

To improve cash management with proper planning to know

inflows and Outflows with more certainty for better decision



making.

To divest unprofitable segments and units, if any, which are not

contributing,

A special discount in tariff may be considered for regular

customers.

Management could see that tariff charged by them is affordable

to customers of all classes, not compromising on their quality of

services and maintaining good customer relations.

The staffs employed have to be well trained. They need to

respond to their guests in an amicable way and be prompt in their

services.

Regular feedback from their customers helps to increase their

quality of services and serve their guests bette.

Medical facilities and equipments may be kept ready at all times

Conclusions:

The basic function: some products to satisfy their various types of

needs.

The main aim to achive customer satisfaction. The needs that

customer might be seeking to satisfy are:

Social: The needs for products value for the price paid.

Convenience: The desire for someone else to do the work.

Physiological: The needs of special enclosure item.

Psychological: The needs for enchancement of self esteem.

The enclosure manager is responsible for the implement and

setting of the Enclosure policies.

It is usually defined by the output of Enclosure but it don’t include

the manufacturing climate control, IT Infrastructure, and Softwers.



BIBLIOGRAPHYBook Referred

Sl.N

o

Author Tilte of Book Publisher Edition

1 Amitabha

Mukherjee&

Mohammed

Hanif

Corporate

Accounting

Tata Mc

Graw

hill,New

Delhi

2012

2 Schemerhorn,

Osborn

Organisational

Behaviour

Wiley

India,New

Delhi

12

Edition/

2013

3 Katsundo Manufacturing

system

engineering

Taylor&

francis

2Editon

2015

Other Material Referred

TITLE YEAR EDITION

Rittal Be Top 2016 15

Rittal smart

monitoring system

2015 7

Rittal innovation 2013 12

Rittal IT solutin 2016 17

Websites www.rittalpvtltd.com www.rittalindiapvtltd.com

Date post:	14-Feb-2017
Category:	Education
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An organisation study at Rittal India Pvt Ltd

Education