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An Overlooked Part of Outdoor Industry Retail? Data

Date post: 22-Jan-2018
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An Overlooked Part of Outdoor Industry Retail?
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Page 1: An Overlooked Part of Outdoor Industry Retail? Data

Use the cloud to ensure that data isaccessible to multiple people at one time

Get more insight intoin-store performanceand carry out auditsseamlessly

VOID PREVENTIONSOFTWARE IS THE SOLUTION

WHAT CAUSES VOIDS?

Identify bottlenecks so thatproducts receivemaximumexposure in stores

An influx of customers cancreate a mess in the store.Products can end upin random places, causinga lot of confusion whenreordering and restocking.

Some retailers also removeshelf tags if they can’t finda product there to avoidhaving a gap on the shelf.

Address problems quicklyand e�iciently. Ensure yourproduct stays in distribution

Many businesses have to deal with the issue of out-of-stockproducts. But there is an even bigger problem: product voids.

How does this happen, and how candistributors avoid it in the future?

COSTLY PRODUCTVOIDS

An Overlooked Part of Outdoor Industry Retail?

Page 2: An Overlooked Part of Outdoor Industry Retail? Data

How do Gerber Gear, Icebreaker, and other outdoor retail giants:

optimize and track visual merchandising? record results of marketing campaigns? keep their international brands consistent?

Page 3: An Overlooked Part of Outdoor Industry Retail? Data

Implementing and engaging

Real-time mobile data collection

Page 4: An Overlooked Part of Outdoor Industry Retail? Data

Use the cloud to ensure that data isaccessible to multiple people at one time

Get more insight intoin-store performanceand carry out auditsseamlessly

VOID PREVENTIONSOFTWARE IS THE SOLUTION

WHAT CAUSES VOIDS?

Identify bottlenecks so thatproducts receivemaximumexposure in stores

An influx of customers cancreate a mess in the store.Products can end upin random places, causinga lot of confusion whenreordering and restocking.

Some retailers also removeshelf tags if they can’t finda product there to avoidhaving a gap on the shelf.

Address problems quicklyand e�iciently. Ensure yourproduct stays in distribution

Many businesses have to deal with the issue of out-of-stockproducts. But there is an even bigger problem: product voids.

How does this happen, and how candistributors avoid it in the future?

COSTLY PRODUCTVOIDS

Utilize mobile data collection tools to fully understand and optimize these four areas of outdoor retail:

Vendor contracts

Demos

Seasonal promotions

Monitoring competition

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2

3

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Page 5: An Overlooked Part of Outdoor Industry Retail? Data

Vendor contractsComprehensive vendor contracts are key to maintaining a consistent brand.

The right SaaS platform provides an accountability and tracking tool to ensure retailer compliance.

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Page 6: An Overlooked Part of Outdoor Industry Retail? Data

Demos are an important part of a marketing strategy, but they can be costly. Demos give field reps the opportunity to gather invaluable data points

relating to sales, feedback and potential for expansion.

Demos2

$$$

Page 7: An Overlooked Part of Outdoor Industry Retail? Data

Seasonal merchandising must be optimized to the fullest. The last two months of the year are a small window

of time with tremendous potential.

Seasonal promotions3

Page 8: An Overlooked Part of Outdoor Industry Retail? Data

SaaS tools aren’t just for internal monitoring. Use them to gain invaluable insight into your competition,

market trends, and customer expectations.

Monitoring competition4

Page 9: An Overlooked Part of Outdoor Industry Retail? Data

Click here

to learn more about

how can be your toolto collect outdoor retail data, year-round.

Page 10: An Overlooked Part of Outdoor Industry Retail? Data

A Mobile Data Collection App For Retail Execution.

GoSpotCheck.com

A Mobile Data Collection App For Retail Execution.

GoSpotCheck.com


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