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An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An...

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An introduction to Visual Retailing Visual merchandising software for the fashion industry An introduction to Visual Retailing
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Page 1: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

An introduction to Visual RetailingVisual merchandising software for the fashion industry

An introduction to Visual Retailing

Page 2: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

About Visual Retailing

• Founded in 1993• Founded in 1993

• Design and develop software specifically for the fashion 

industry

• Simple concept – to use pictures, not words to make 

communication clear and simple  

• Help clients to increase their sales conversion ratios and• Help clients to increase their sales conversion ratios and 

profits

• Easy to use software – ready to go straight out of the box

Page 3: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

About Visual Retailing

• Hundreds of clients worldwide• Hundreds of clients worldwide

– O’Neill, Lee, Macy’s, Dillards, Reebok, Columbia Sportswear

• Partners

– We don’t sell direct. Our software is distributed through a 

global network of partners who can help clients get the 

most from the softwaremost from the software

– Universities, colleges and schools use Visual Retailing 

software to train the visual merchandisers of the future

Page 4: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Overview

• From the comfort of their PC’s clients can:• From the comfort of their PC s, clients can:

– Build virtual stores of any space grade or size

– Design fully merchandised shopfloors

– Provide foolproof visual instructions to shopfloor staffp p

– Plan store openings

P d b k i i t– Produce range books in minutes

– View and present entire ranges

Page 5: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

What is Mockshop?

• Visual merchandising software• Visual merchandising software

• A virtual reality tool that lets clients

– build interactive 3D stores of any size

– design perfect shopfloor layouts by simply dragging 

and dropping virtual fixtures, garments and graphics

– communicate final shopfloor layouts using 

planogramsplanograms

Page 6: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

What is Mockshop?

• Planograms• Planograms 

– provide a complete visual guide to every fixture in the 

i t l tvirtual store

– show how shopfloors should be merchandised

– give foolproof instructions to shopfloor staff

– are generated automatically ‐ it’s quick and easy to 

produce as many versions as required to cover every space 

grade of store

Page 7: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Why Mockshop?

G d i l h di i d i l• Good visual merchandising drive sales

– Foolproof visual instruction drives salesFoolproof visual instruction drives sales

– Perfect shopfloor execution drives sales

– Mockshop software drives sales

Almost as good as ha ing o r best is al merchandiser inAlmost as good as having your best visual merchandiser in 

every store, every week!

Page 8: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Store & space planning

Page 9: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Fixture level planograms

Page 10: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Merchandising planograms

Page 11: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Automatic updating

Planograms update automatically h fi h di dwhen fixtures are merchandised

Page 12: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Complete schedules 

Automatically produces a full schedule of fixtures, graphics and merchandise complete with key quantities and ratios

Page 13: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Built in fixture tool

Page 14: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Benefits of Mockshop

M ff ti i l h di i• More effective visual merchandising

• Increased salesIncreased sales

• Improved communicationp

• Significant time savings

Page 15: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Benefits of Mockshop

Si ifi t l b i• Significant labour savings

• Consistent brand identityConsistent brand identity

• Better buying strategiesy g g

Page 16: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

What is Sampleroom?

A i t ti i l d t b f h di• An interactive visual database of merchandise

• Lets clients:Lets clients:

– View and organise their entire ranges

– Analyse their ranges

– Produce storyboards and range books in minutes

Page 17: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Pulling it all together

Insert the graphic that shows MMS, PDM and samples going into Sampleroomg p , p g g p

Page 18: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Visual database

At the heart of Sampleroom is a visual database

Page 19: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Range browser

Range Browser provides easy access to product data, graphics d iand mannequins

Page 20: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Grid view

Grid View provides a familiar spreadsheet style interface for rapid data analysis, entry and maintenancerapid data analysis, entry and maintenance

Page 21: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Image processing

Sampleroom’s imaging and importing tools automatically convert photos and CAD sketches into correctly scaled garment silhouettesphotos and CAD sketches into correctly scaled garment silhouettes

Abili h lAbility to change colours

Page 22: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Data importing

Automatic importing 

of product data 

and images

Page 23: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Filmroll

Rapid visualisation of productRapid visualisation of product ranges

Page 24: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Storyboarding

Storyboards that yautomatically update

Page 25: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Visual analysis

Visual slicing and dicing of the rangeg g g

Page 26: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Visual reports

Range books & gdelivery schedules in minutes

Page 27: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Benefits of Sampleroom

P f l i l d t b b i• Powerful, simple database browsing

• Visual analysis of the rangeVisual analysis of the range

• Clear storyboards to present the rangey p g

• Range books in minutes

• Automatic data importing and image processing

Page 28: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Who’s using Visual Retailing software?

Page 29: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Users & experiences

Page 30: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

VF Europe

“Mockshop stands out from the crowd with its state of the art technology ”state‐of‐the‐art technology.

Lucien Smet, CIO, VF Europe

Page 31: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

René Lezard

“Mockshop makes it quick and easy for us toMockshop makes it quick and easy for us to produce planograms with merchandise and store layouts that really drive sales This willstore layouts that really drive sales. This will 

make the whole planning phase much faster and accelerate execution of our plans on theaccelerate execution of our plans on the 

shopfloor.”

Jan Mangold, Retail Director, René Lezard

Page 32: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

O’Neill Europe

“We are now producing 40 planograms perWe are now producing 40 planograms per week instead of two! That’s a 2,000% 

productivity gain ”productivity gain.

Frank van der Klaauw CEO O'Neill EuropeFrank van der Klaauw, CEO, O Neill Europe

Page 33: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

K & L Ruppert

“Mockshop enables us to use pictures ratherMockshop enables us to use pictures, rather than written instructions and product lists, to communicate clearly with all of our 57 storescommunicate clearly with all of our 57 stores. 

This ensures that our original concept is implemented in a consistent manner”implemented in a consistent manner.

Jürgen Bleidiessel IT Project Manager K&L RuppertJürgen Bleidiessel, IT Project Manager ‐ K&L Ruppert

Page 34: An overview of Visual Retailing - EDUCARMservicios.educarm.es/.../30/mockshop_presentacin.pdf · An introduction to Visual Retailing Visual merchandising software for the fashion

Summary

• Visual merchandising software for the fashion industry• Visual merchandising software for the fashion industry

• Pictures rather than words – nothing lost in translation

• Easy to use by everyone

I l• Increases sales

• Increases profits

• Reduces costs


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