An Overview On Mobile SEO

The World Is Going Mobile, Are You?

As the present generation moves on to mobile computing, it has become important for businesses to re-strategize and create plans to hold to their ranks, lest somebody else might snatch it away. The way we searched about the things that we needed have changed dramatically in the past decade and so have the tools. Hence both businesses and companies providing online marketing and SEO services have pulled up their socks to meet the changing demands of the people.

Why Mobile SEO Matters?

Since people Google everything & a large portion of it comes from mobiles.

Because customers buy whenever they want to and from whichever devices they have and most purchases begin with a search.

Since Google has made changes to its mobile SEO rank algorithm to rank websites that follow its recommendations higher than websites that do not.

Responsive web design and JavaScript supported websites are preferred by Google and once you comply with Google, it complies with you too and gives you rewards.

How Mobile SEO Can Affect You/Your Business?

Globally, mobile traffic accounts for 15% of all internet traffic & up to 30% for retailers. Google is taking a clear stance on mobile SEO best practices today and new regulations are being created. Mobile SEO helps businesses in the following ways:

You gain more business Lower-maintenance costs. Reduced loading time and happier visitors. Better back linking creates higher overall rankings of your site's

pages. Google and Bing rank you higher if you have a mobile website to cater

well to their viewers.

Mobile Friendly Designs

The need for mobile friendly designs and software has increased rapidly in the past few years and since technology has become handier it has led to more number of users. Most of these new users access internet through their cell phones, which is why web designers all over are creating mobile-friendly or responsive designs and coding websites to load well and look on mobile smart-phones.

Things Which Changed In 2015

Google started offering more localized results

A fall in web rankings can now affect a company’s sales drastically due to small screens

Mobile users have more urgency; use shorter search-phrases, look for quick and effective results and don’t have patience.

Most of them are connected via social media and it is often the best way to reach to them, except for app-ads.

‘Heavy’ sites being shunned by users.

Viewers look for portable amusement on the go while browsing on mobiles.

Best Practices Followed By Internet Marketing Agencies

When detecting a mobile user, direct to mobile website.

Optimizing videos and images for easy mobile viewing and quick loading.

Improving page load speed to prevent users from going away.

Focus of localized intent.

User-friendly designs.

Creating mobile applications to be in touch with customers.

Thank You…

The Presentation is Prepared By East Design Company

Website: www.eastdesignco.comEmail: support@eastdesignco.comContact us: +353 1 254 9647 / +1 314 514 4220 / +61 3 90288258