Date post: | 16-Dec-2014 |
Category: |
Health & Medicine |
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June 2013
AN UPDATE ONOUR COMMUNITY
Physicians (Russia and FSU countries)
Average daily visits
Monthly audience usage (MAU)
The largest age group
OUR COMMUNITY AT A GLANCE
30%
80 000
2 500
35+ years old
Source: http://www.alexa.com/siteinfo/ivrach.com#, snapshot on 30.05.2013
GENUINE PHYSICIANS’ ENGAGEMENT
Our average visit duration30 min.
Our average number of pages per visit
28 pages
iVrach.com community members engagement in comparison with a competitor
WE ARE A MEMBER OF A GLOBAL ALLIANCE
OUR PARTNERS AND CLIENTS
OUR OFFER
FOR PHYSICIANS FOR THE INDUSTRY
Peer communication and
collaboration
Professional news and information
Fast growing physicians’ community
eCME Platform
eDetailing tools
A CASE STUDY
A product on mature market with high competition level, no field force activity
Main objective - to engage TA with the key selling messages through 10 000 contacts over 6 month period of time
12 477 contacts were generated (124% of target) 10.6% - campaign engagement rate 10.2 min – average time per contact Physicians’ requests for additional information were collected throughout campaign.
These will become a basis for next campaign design to tailor it to TA needs
PROJECT
OUTCOME
DESCRIPTION