Date post: | 06-Aug-2015 |
Category: |
Technology |
Upload: | zachary-golembiewski |
View: | 102 times |
Download: | 1 times |
By: Zach Golembiewski
Promoting the Anaheim Ducks with Digital
Marketing
Painting the BIG Picture
What are the Goals?• Promote the Anaheim Ducks• Increase the number of season ticket holders• Increase ticket sales• Increase overall revenue for the organization
Who is the Target Audience? • Hockey fans• Anaheim Duck fans• Businesses who purchase tickets• Existing season ticket holders
Increase Followers and Fans Through
SOCIAL MEDIA
Join the “Anaheim Ducks Revolution”
Introducing a NEW Player/Fan Communication
Site…
The Ducks Denwww.ducks.nhl.com/
theducksden
Sponsors
Internet Marketi
ng$
Utilizing Existing Sponsorships
Google AdWords Campaigns
• Pay per click• 2000 clicks per day• $10000 daily budget• $3.65 million annual budget
Promotions
Season Ticket Holder “Sneak Peak” Preview of Upcoming Promotions
College Night
Holiday and Seasonal Ticket Packages
Family Pack Tickets
Apparel
• Increase Apparel Advertisement on Website• Improve Apparel Selection in Arena• Free Apparel to First 5000 Fans
Budget
• Sponsorship Advertisement Fees: $100,000 per season
• Website Maintenance: $75,000 annually
• Internet Marketing Fees: $4 million annually