How Accenture became Billion Dollar Business?

How they did analysis of Business Markets?

Began in 1942 as administrative

accounting

Launched IT consulting

Organizational Buying1

Accenture Interactive report offers insights into successful B2B online purchasing efforts .

2

Buyers of Accenture

Organizational Buying Process3

How they Target B2B audience?

Differentiator

1

Rebranding2

Managing B2B customer relationships3

Large scale Advertisement Campaigns4

Successful Advertisement Campaigns

Tiger woods extramarital affairs effected the Brand equity of Accenture

SUMMARY1.Introduction 2.B2B VS B2C 3.Buying centre

4.Organizational Buying Process 5.Targeting B2B

audience6.Successful Advertisement Campaigns

DisclaimerCreated by Jasraj Singh , SGGSCC, during a marketing internship by Prof. Sameer Mathur, IIM lukhnow.