Styles of Analysing

National lottery- Weekly grand scratch card

This advert has two different styles of advertising which help sell scratch cards. The styles of advertising are humour and surreal, which are a perfect match when attempting to make memorable advertisements. This advert shows the change from being bored and going to work to having fun in a theme park with a ease. Seeing the image on the left makes the viewers laugh and remember the lady's funny face. These styles are most suitable for this advert because they want to portray happiness from winning money from a scratch card. I feel these styles are used successfully because this advert is quite memorable and funny. This advert could be improved by making the ad more surreal so that it is more eye catching.

NHS ‘Alcohol know your limit’

This advert has two styles of advertising which help get the point of this advertisement across to the viewers. This advert uses both the surreal (the guy transforming into a super hero) and the shock (the guy returning to his human state and falling from the scaffolding) method to sell the point of this advert, this makes the advert memorable because the sudden realism at the end of the advert makes everyone think. The surreal theme of this advert at the start is eye catching, but when the guy drops and anti realism turns to realism it leaves an shock effect t he viewer leaving shivers and chills; which makes this advert particularly memorable. These styles are most suitable for this advert because they are trying to get a point across by shocking and scaring the audience, which is the most effective way to make any advert memorable. This advert is successful because it gives the think affect after the audience has watched it, it makes them think about how much they drink and how they feel when they drink. This advert uses weasel words but in a negative way, which makes everyone think that drinking too much alcohol is life threatening.

Carlsberg - Nightclubs

This advert uses parody to attract its audience to the drink, by making loads of irritating things about nightclubs disappear; which is an alteration to an actual nightclub. They use the unlikely scenarios to entertain and amuse the audience. This advert uses weasel words and a little bit of sex appeal to sell this product, the attractive woman who walks over to the guy in the night club and dances with him without him saying anything uses sex appeal to say that drinking Carlsberg will get girls to walk over to you without you having to do anything. At the end the advert says “Carlsberg don’t do night clubs, but if the did the night clubs would be the best” is a perfect use of weasel words, we know this because they infer something positive without any guaranty. The parody effect in this advert makes the advert memorable, the little things that they make unrealistic makes the people who can relate to the situation laugh. Parody is the best thing to use to sell alcohol because it gives the audience the thought that consuming alcohol will make you have a good time. This advert is successful because it is rather memorable, although it could funnier by using more drastic humour.