ANALYSIS-79-Light & Medium Duty State wise Truck Market Analysis with Kerala Case Study_ACG.pdf

8/10/2019 ANALYSIS-79-Light & Medium Duty State wise Truck Market Analysis with Kerala Case Study_ACG.pdf

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Autobei Consulting Group (ACG) State wise Light

Indian Light & Medium Duty Truck Market Analysis- Stat

C


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State Wise Sales Analysis Zone and State wise Brand wise Competitor Analysis Example Ashok Leyland BOSS Case Study: Kerala state market analysis Economy Overview

Sample slides: Study Structure

Total Sample slides are 28


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Autobei Consulting Group (ACG) State wise Light & Me

Frame of Full Report

- State wise in depth analysis of Make, Segment, Application, Trend wise- Competitor Analysis

- Product Position- State economic factors- Market forecast- Buying behavior- Pricing Strategy

Table of content is available on request

Total slides of the detail report are 200

Customized report is also available


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Top State Truck Market

Every states is having specific market dynamics Maharashtra is the one of the important states for Commercial Vehicle Kerala market is small market for Heavy duty trucks but for Light and Medium duty trucks, it is second largest market

0

20,000

40,000

60,000

80,000

Maharashtra Kerela Tamilnadu Karnataka Uttar

Pradesh

Andhra

Pradesh

West Bengal Gujarat Haryana Delhi

Top Indian States

2009 2010 2011 2012 2013

Segment covered: 5T to 12T


5/29Autobei Consulting Group (ACG) State wise Light

Major State Trend

Above market share is a market leader brand

35%

-60

-40

-20

0

20

40

60

80

100

120

Maharashtra Kerela Tamilnadu Karnataka Uttar Pradesh Andhra Pradesh West Bengal Gujarat Haryana

Light & Medium Duty Truck - Change in %

2010 2011 2012 2013

12T GVW

28% 36% 51% 60%Market Share 42% 78% 49% 43%

Ma

Segment covered: 5T, 7T, 9T and 12T



Major Market Zone wise

Major states

In India maximum sales is happening in West and South Region To give best service

South region 30% sales West regio



Top states Segment wise

5T GVW

7T GVW

9T GVW

Maharashtra

Kerala

Truck Model pictures does not show market leader position

12T GVW


8/29Autobei Consulting Group (ACG) State wise Light & Me

Ashok Leyland Sales kit

- BharatBenz 1214 mileage: 4.5 KmplBOSS mileage: 7.5 Kmpl

Boss has advantage of maintenance cost. Parabolic type Shocks which absolutely no shaking while driving Electronic fuel pump for BharatBenz can get damaged against impurities in Diesel, whose maintenance cost will be additional.

Corrosion & rust free polymer fuel tank

-

Dealer Feedback

Ashok Leyland: Sales points

Ashok Leyland has launched new product BOSS in Medium duty segment to make its presence effective in this segmentThe main competitor of BOSS is BharatBenz 914 and 1214, First focus state was Kerala



SCV LCV Medium Duty HCV

8

6 variants

Ecomet Platform

GVW

Phase 1

LE/LX

Haulage Platform9.6 12.9

* 9.8 to 11 Lacs

* Ex s

LE

LX

Competitor Analysis

Warranty: 36 months/

3,00,000 Km

130hp

120hp

5 Years Extended Warranty

available at additional cost

Ashok Leyland has launched new product BOSS in Medium duty segmentTo make its presence effective



9.6T

11.9T

12.6T

14 17 20 22

912 LE, 913 LX

1112 LE, 1113 LX

1212 LE, 1213 LX

Loading Span (ft)

GVW

10.00/11.14 lakhs

11.12/12.24 lakhs

11.50/12.64 lakhs

Ashok Leyland BOSS



Features of LE version

Inline Engine

BSIII Inline engine conforming to BS3 emission norms delivering 120H Higher Torque with 415Nm @ 1600rpm. Proven H Series engine for reliable and better life.

Longer oil change intervals. Inline FIP for ease of maintenance

Single dry plate 310 mm Diaphragm push type clutch with Organic Lin

310mm Diaphragm clutch

Clutch

Optimized Gear ratios for superior fuel mileage. OD for improved fuel efficiency. Synchromesh gearbox reduces driver fatigue. Better durability.

Transmission

HA4CTI3K

S636 OD

310mm

1st 2nd 3rd 4th

6.93 3.79 2.36 1.51Gear Ratios

Cable Shift me


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Features of LX version

Inline Engine

Turbocharged intercooled 'H' series CB18 Type - CRS BSIII diesel eng@2400rpm.

Higher Torque with 450Nm @ 1500 - 2000rpm.

Proven H Series engine for reliable and better life. Longer oil change intervals. Efficient engine management system for optimal fuel delivery at varyin

14 RDC clutch with F510 organic lining for better life.

Also assisted with Pneumatic Clutch actuator to assist AMT.

14 RDC Clutch

Clutch

6 Speed OD gear box with higher first gear ratio and bigger center disarea and life.

Automated Manual Transmission (AMT) for Clutch less driving and fat

Transmission

H4E3N95

BSIII CRS Engine

S636 OD - AMT

14 RDC Clutch withF510 Lining

Gear Ratios

Cable Shift me

1st 2nd 3rd 4th

6.93 3.79 2.36 1.51


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Automated Manual Transmission with Shift Logic Unit

(SLU) for Auto/Manual Gear shifting. Power and Economy mode of Gear shift for better fuel economy a

Change speed Operation

1.5 Tons, Centrifugal type AC system for better Air conditioning.Air Conditioning and

Ventilation

Features of LX version


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Common features of LE &LX version

Front Axle

A36 type Front axle for 9XX and A48 type Front axle for 11XX and 12X Both are non-driven reverse Elliot, I section with higher outer lock angl Heavy duty axle to suit all applications

AAM 12.6 type Rear axle for 9XX and AAM 14.5 type rear axle for 11

Single reduction cast Hypoid gear and Heavy duty Banjo type axle withdiameter and better contact area for better load carrying.Rear Axle

For 9XX and 11XX, Front and Rear are with parabolic suspension, shoAntiroll bar for better ride and Handling.

For 12XX, Front parabolic and Rear Hybrid suspension, shock absorbebetter ride and Handling.

Spring span: 1700mm; Spring width 80mm.

Suspension

Axle Type Load (Kg) Wh

A36 3600

A48 4800

Axle Type RAR Load (Kg) Wheel B

AAM 12.6" 4.56 6600 6

AAM 14.5" 5.71 8600 8

Front

Rear


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Coil spring damper at Rear for better Cab ride Aerodynamic styling for better fuel economy Hydraulic Tiltable with Cabin lock indicator Large door opening for comfortable ingress and egress Best in class ventilation with openable quarter vent

Three way adjustable seat for safety and comfort Sophisticated Curvy dual tone cockpit and better overhead storage Spacious cab for comfortable & better driving

Cabin


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Brakes

S Cam brakes with increased braking area.

Applicable Models 9XX

Brake lining dimension 325X140 360XTotal Braking area Front/Rear: 1360 Sq cm Fron

Lining Thickness Front & Rear-10 Fron

Brake Chamber/ActuatorFront: Type 16 Brake chamber and

Rear: Type 16/16 Brake actuator

Fron

Rea

Exhaust brakesButterfly valve, Pneumatic

actuated

But

actu

Improved 24V electrical system Wiring harnesses to withstand all electrical add-on loads.

Brake

Improved Electricals


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Case Study- Kerala State

Case study of Kerala States:

It is one of the good example for Truck Industry if Dealers and OEM consider state wise dynamics then within short span ocould become market leader. This is how dealer could be game changer in their territory.


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Sales Overview Segment wise

All tonnage segments have shown negative growth with the exception of 12T

GVW

64

43

62

51 51

0

36

57

38

49 49

100

9T 12T 16T 25T 31T 37T

Segment Market Share

2013 Q1 2013 Q2


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Sales Overview- Brand wise

Eicher has witnessed highest de growth in Q2 compare to Q1,Tata became market leader in state AutoBahn (BharatBenz Dealer, Kerala) became number three in state within short span of time

Eicher Tata BB AshokLeyland

SML AMW Mahindra MAN TIV

Sales Volume

2013 Q1 2013 Q2

33

20

911

1

2425

16

13

Eicher Tata BB AshokLeyland

S

Market Sha

BharatBenz

Actual sales data available on request

Bharat Benz


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Eicher SML Tata BB Ashok Leyland TIV

Sales Volume

2013 Q1 2013 Q2

9T segment

Eicher is the market leader in 9t segment. 75% of their Volume comes from tipper application, 5% from Drop side deck for building materials tmarket load segment. BharatBenz has increased its market share from 3 to 9% but still can do better in this segment like its performing in 25Tsegment.

10.80

9091012 Smart &Strong

Super

914

59

27

10

50

27

12

Eicher SML Tata

Market Share %, 9T

BharatBenz


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Tata BB Ashok Leyland Eicher TIV

Sales Volume2013 Q1 2013 Q2

12T Segment

LPT 1109

1212 Smart11.10

11.12

12T segment has shown mediocre growth led by Tata Motors which sold 30%s more compare Excellent performance by AutoBahn (BharatBenz Dealer became number two player in this se

it is the only player who registered positive growth in Q2 2013

1214

2013 Q1 2013 Q2

Truck Tipper

41

1918

41

32

Tata BB Ashok Le

Market Share %

BharatBenz Bharat Benz

The Outlay and Expenditure in Transport Sector


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Outlay Expenditure Outlay Expenditure

Roads &

Bridges54,014 140,654 26 62,596 166,196 27 54,058

Road

Transport4,819 4,359 90 5,319 4,812 90 7,425

Port 17,081 16,221 95 23,081 21,956 95 22,368

Inland

Waterways

11,433 1,541 13 11,163 1,837 16 13,339

Annual

Plan

2012-13Outlay

AnnualPlan2010-11% of

Expenditure

Annual Plan 2011-12% of

Expenditure

Annual

Plan

2012-13Outlay

The Outlay and Expenditure in Transport Sector

during 2010-11 & 2011-12

5

82

Roads

All major arterial roads which provide mobility is with the PWD (R and B) and consist of 4341.65Km State Highways and 27469.95 Km Majoof the 14 districts in the State, like 2011, in 2012 also Kottayam has the major share of PWD roads with the length of 3449.3 Km and Wayan1029.3 Km

The number of bridges and culverts and number of unsafe bridges and culverts remained same during the year

Analyzing the PWD roads it reveals that only 6.66Km is cement concrete, 30744.4Km is black topped and 447.3 Km water bound macadam


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R d P j t


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China Truck Market AnalysisThe government today said it has signed pact with World Bank for $216 million loan for Kerala State Transport Project to improve road conditions

"The Loan and Project Agreements for World Bank assistance of $216 million for Kerala State Transport Project were signed between the centraand World Bank today," an official statement said.

Road Projects

A Rs.10,000-crore project for the development of 22 roads, including the hill highway, in the State to overcome traffic problems was cleared byBriefing mediapersons after the Cabinet, Chief Minister Oommen Chandy said the Kerala Road Fund Board under the Public Works Departmeagencies to develop the stretches on annuity scheme with the government giving the guarantee. No toll would be collected on these stretches

Mr. Chandy said the stretches, to be developed under a special package, had been selected as they did not fall under any ongoing project or Conversion of the Kazhakuttam-Kesavadasapuram stretch in the capital city into a four-lane one; completion of the hill highway f rom NandaraThiruvananthapuram; flyover at Edappal; bypasses at Kollam, Alappuzha, Thripunithara, Kozhikode, and Thalaserry-Mahe-Valapattnam; overbKundanoor, and Appolo junction at Kalamaserry; Manjeri ring road; and outer ring road for Pathanamthitta city figure on the list.

The department decided to review section-wise the condition of the roads, progress of the ongoing wotaken up in all districts. The first in a series of review meetings was held in Ernakulam recently.

The damages to the roads this monsoon had been estimated at over Rs.300 crore. The government hup road repairs.

C hi P t


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Cochin Port

With two projects worth over Rs 5,500 crore, Kerala is the frontrunner among states that have projects under bidding in the public-private-partnsector, said a study conducted by the Associated Chambers of Commerce and Industry of India (Assocham).

As per the report titled 'Port Developments in India', the Kerala projects represent a share of 40% in value terms. W hile two projects worth over

construction in the state, one completed project, worth over Rs 700 crore, has been put to service delivery, the study said.

Cochin Port is the only major port in Kerala. It spreads over 827 hectares. I t has a water frontage of 7.5 Km. The port has connectivity to hinterand NH 49. Rail links to the Konkan and Southern Railway also give key rail access to its hinterland. An inland waterway connecting Kollam andbeing developed by the Inland Waterways Authority of India. During the year foreign cargo traffic increased by 14 % to 122.19 lakhs tonnes fropreceding year. During the year 2011-12, 1386 ships called at the Port as against 1256 ships in the preceding year registering an increase of 1

M d i ti f l h dli i P t


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Modernization of coal handling in Port

Cochin Port has been handling coal since its incept ion at the North Coal Berth and

South Coal berth on the Mattancherry Wharf.

The report on the Master Plan for Redeveloping Will ingdon Island has highlighted thegreat potential for coal handling in Cochin Port, especially in view of the fact that it is themajor port lying nearest to the route to African coal.

The existing Q8-Q9 berths can handle 12.5 m draft vessels without any modification.This berth could also be modified at minimal cost to handle 14.5 m draft fully-loadedpanamax vessels. The berth lies just 800 m away from the ICTT basin where 14.5 mdraft is already available; capital dredging would cost only around Rs. 25 crores forachieving the required depth at the berth.

Cochin Port Trust is therefore initiating a new project for modernising coal handling, andwill develop a mechanized coal handling facility on 300 m berth of Q8-Q9 berth in thePPP format. The project will have a stackyard of 17 ha. The berth also has a railwayline. The project capacity will be around 5 MMTPA.

The project is scheduled for award to the Successful Bidder by 30/03/2014.

1.081.24

1.76

2007-08 2008-09 2009-10

Export trend of Coir and Coir products

C H dl d t C hi P t


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14.92

9.8112.83 12.04

14.86

19.9917.29

23.13 22

28.25

34.91

27.1

35.9634.04

43.11

2007-08 2008-09 2009-10 2010-11 2011-12

Export

Coastal Foreign Total

36.6 38.17 42.6548.21

86.04 89.6795.68 96.47

122.64 127.84138.33

144.68

2007-08 2008-09 2009-10 2010-11

Import

Coastal Foreign Total

Cargo Handled at Cochin Port

So

There is continuous growth in material export and import

Revenue Vs Expenditure


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24891.6428223.85

31132.38

34664.81

46044.62

51605.36

2007-08 2008-09 2009-10 20010-11 20011-12 20012-13

Revenue Receipts

21106.7924512.18 26109.4

30990.95

2007-08 2008-09 2009-10 20010-11 2

Expenditure

In crore

Revenue Vs Expenditure

Revenue and expenditure has increased continuously, however revenue could not have a same pace of growth

C t t


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Contact

Ms. Nidhi SinghBusiness Head - Automotive Research

Autobei Consulting Group - ACGMobile Number: +91 9824865333Email: [email protected]: www.acganalysis.com

www.autobei.com

About Autobei Consulting Group (ACG):

Autobei Consulting Group -ACG is a management consulting group which has leveraged on its expertise and proprietary databases to p

areas such Sales Analysis, Business Planning, Market assessment and Project Feasibility on Global Automotive Industry. We areState wise, segment data like Tipper, Tractor and Haulage, Passenger vehicles. Two wheeler. With a strong network for primary data prmade research reports ready within a short interval of time. ACG also serve as a web-platform where one can find all the required ivehicles, Commercial vehicle, two wheelers etc across the globe. We provide a Global Platform for Truck and Bus Manufacturers, Dealecome together and gather required information within seconds without jumping websites.

Declaration:

This publication contains information in summary form and is therefore intended for general guidance only. It is not intended to be a subsexercise of professional judgment. Neither ACG nor any other member of the organization can accept any responsibil ity for loss occrefraining from action as a result of any material in this publication.
http://www.acganalysis.com/http://www.autobei.com/http://www.autobei.com/http://www.acganalysis.com/

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