Date post: | 14-Apr-2018 |
Category: |
Documents |
Upload: | zoebeisa2002 |
View: | 220 times |
Download: | 0 times |
of 20
7/27/2019 Analysis of 3-5 Players
1/20
http://www.google.co.in/url?sa=i&source=images&cd=&cad=rja&docid=_S2m301inziIqM&tbnid=auasSGDwXRT6SM:&ved=0CAgQjRwwAA&url=http://smilefoundationindia.org/ViewEvents_Details.asp?Newsid=250&ei=hWkJUd__PM7-rAervoCYDw&psig=AFQjCNHgJh6wZv9BLmXW3TVqhTNoZscrWA&ust=13596577340799117/27/2019 Analysis of 3-5 Players
2/20
Introduction Westside stores are Department stores.
These are the general merchandise retailers offering various kinds of quality products and
services.
A department store is a retail establishment which specializes in satisfying a wide range of
the consumer's personal and residential durable goods product needs; and at the same time
offering the consumer a choice multiple merchandise lines, at variable price points, in all
product categories.
Department stores usually sell products including apparel, furniture, home
appliances, electronics, and additionally select other lines of products such as paint, hardware,
toiletries, cosmetics, photographic equipment, jewelry, toys, and sporting goods.
Certain department stores are further classified as discount department stores.
Department stores are usually part of a retail chain of many stores situated around a country
or several countries.
7/27/2019 Analysis of 3-5 Players
3/20
Products Westside product assortment offers its
own brand products as well as other
brands in ratio of 30:70.
Westside has high product width i.e.
high product categories and less product
line extension.
Products of Westside are targeted to
middle income group and targeting all
the age group.
Other brands offered by Westside stores
are blackberry apparel, Revlon
cosmetics, fast track shades, Jewelleryand so on. Westside has private label
brands called as Westport, Ascot, GIA
and urban angels.
Sold in house brand onlyhighermargins, more control over
manufacturers( quality, cost), nointermediary costs.
Store owned brands and other brandsratio 30:70
Target customer base changed overtime.
Not much shelf-space is given to theInternational brands.
Customer preferences are changingfrom in-house labels to internationalbrands.
Strategy Implemented
7/27/2019 Analysis of 3-5 Players
4/20
Product Assortment
Men's Wear
Ascot formalwear
Nuon sportswear
Richmondformal wear
Blackberryformal wear
Westportsports wear
Kid's Wear
Boys-streetboys (2-6)
Boys-streetboys (7-14)
Girls-urbanangels (2-6)
Girls-urbanangels (7-14)
Play stop-fisher price
Infant wear(0-2)
Women's Wear
Gia fashionwear
Lovablefashion wear
Accessories
Revloncosmetics
Fliorellebaggages
Gift section
Home Decor
Crockerysection
Linen towelsand
bedsheets
Furniture
7/27/2019 Analysis of 3-5 Players
5/20
New Product & New Market
Westside has a Product Assortment which is very wide as well as it caters to a large targetAudience.
The target market covers everyone: Men, Woman and Children.
Introduction of a wide range of assortments has resulted in the fact that it is possible for the
customer to shop for a wide range of products under one roof.
Diversification in Product Assortment is a Key.
The company believes in organic growth and has not Merged or Acquired with any other
competitor.
7/27/2019 Analysis of 3-5 Players
6/20
7/27/2019 Analysis of 3-5 Players
7/20
Overview It is a unit of Pantaloons' Retail (India) Ltd(future group)
Caters to the Great Indian Middle Class
Hypermarket format
50,000 sqft of space
Tag-line Is se sasta aur achcha kahin nahin
More than 208 store in 80 cities
Big Bazaar offers the maximum variety for each category of product
Also, the quantity for each product is not limited to large packs only
local brands of popular commodities, like diapers, sugar, wheat flour garments etc, are very
popular in Big Bazaar stores
7/27/2019 Analysis of 3-5 Players
8/20
7/27/2019 Analysis of 3-5 Players
9/20
Product Mix
APPARELS
Denims & T-Shirts
Fabric & Cut piece
Formal Wear
Casual Wear
Party Wear
Ethnic Wear
Accessories
Under Garments
Night Wear
Dress Materials
Sarees
FOOD
Staples
Ready to eat
Ready to cook
International Food
Spices
Imported Bazaar
Tea & Coffee
FARM PRODUCT
Fruits
Vegetables
Imported Fruits
Dairy Products
CHILL STATION
Soft Drinks
Packaged Juices
Milk Items
Frozen Foods
Ice Creams
HOME & PERSONAL
CARE
Shampoos
Detergents
Soaps
Liquid wash
Creams
Deodorants
Home cleaners
Utensils
Plastics
Crockery
Sundries
7/27/2019 Analysis of 3-5 Players
10/20
Target Market
Target Market Segment:
Price conscious
It targets lower , middle and higher class customers.
The youth and newly married growing population is preferred customer segment
Specially targets working women and home makers who are primary decision takers
Product category
Food Bazaar
Depot- books
M-bazaar
Electronic Bazaar
Furniture Bazaar
Footwear Bazaar
7/27/2019 Analysis of 3-5 Players
11/20
7/27/2019 Analysis of 3-5 Players
12/20
Introduction
Provogue (India) Limited (Provogue), formerly, Acme Clothing Pvt. Ltd. is a manufacturer and retailer of
fashion apparel for men and women.
The company designs, manufactures and markets textiles and related products.
It sells apparel and accessories including, shirts, trousers, suits, bottoms, sweaters, tops, jeans, footwear,sunglasses, and other accessories.
It has company-owned and franchised stores under the banners Provogue.
The company sells apparel under the brand name, Provogue. It also has shop-in-shop counters in lifestyledepartment stores and multi-branded store formats.
Currently, the company operates its own 145 Provogue stores and 140 shop-in-shops across India.
The company also operates in retail infrastructure business under the trade name Prozonel.
Provogue is headquartered in Mumbai, India.
7/27/2019 Analysis of 3-5 Players
13/20
Louise
Philippe /Allen Solly /
Van Heusen
Zodiac
OfficeProvogue
Party
Leisure
CollegeT-shirt &
Jeans
Default for
Default for
Accepted for
Accepte
d for
Accepte
d for
Not considered
for
Not considered
forAccepted for
High frequency
Low frequency
Low frequency
High frequency
Target Market
7/27/2019 Analysis of 3-5 Players
14/20
Strategy
Provogue which currently has 40 showrooms and 110 shop-in-shops across the country and
plans to expand its network aggressively in the near future.
It also plans to open more exclusive showrooms in various cities to widen its market. The
company also plans to increase its products range.
Although Provogue has captured market for men and women, it has not focus on the kids
segment yet.
7/27/2019 Analysis of 3-5 Players
15/20
http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=YN22EEeWYh3yRM&tbnid=ptLakH4S3mDdMM:&ved=0CAUQjRw&url=http://retailview.wordpress.com/2012/08/02/shoppers-stop-plans-to-increase-share-of-private-labels-reports/shoppers-stop-logo-2/&ei=AWoJUe79OIOJrAfUpIDoCQ&bvm=bv.41642243,d.bmk&psig=AFQjCNFMyFG4KJ8EEubINjPBETPdulQ6dg&ust=13596578141912947/27/2019 Analysis of 3-5 Players
16/20
Introduction
Shoppers Stop is promoted by the K Raheja family with primary interests in real estate.
Shoppers Stop was probably the first department store to open in Mumbai in the early 1990s and
has had steady but measured growth under B S Nagesh, CEO since its inception.
It has been a professionally run organisation with no day-to-day management participation from
the Raheja family.
Shoppers Stop department store works on a mix of direct sales, consignment sales and concession
sales, with about 60% of revenue from bought-out merchandise, 25% from consignment sales and
15% concessionaire sales.
7/27/2019 Analysis of 3-5 Players
17/20
Growth Over the Years
1991 Launched the first Shoppers Stop store in Mumbai. 2000 Acquired 51% stake in Crosswords, leading books, music and gifts stores.
2002 Launched four new Shoppers Stop stores in a span of 15 months.
2005 Acquires balance 49% stake in Crosswords.
2006 Launches Mother Care- mother and baby products.
2005 Launches MAC- luxury cosmetic stores with brands such as Clinique and Estee Lauder.
2006 Promoter group launched Hyper city, their hypermarket format, where Shoppers held the
right to acquire 51% stake by Dec 08.
2006 Launched the food and beverage retailing with BRIO- the caf bistro and Desi Caf.
2006 Launched Home Stop, its home store format.
2006 Bid and won the rights to open Duty free stores at Mumbai and Bangalore international
airports in JV with Nuance Group AG. Also has rights to open stores at Mumbais domestic
terminal.
7/27/2019 Analysis of 3-5 Players
18/20
APPARELS
Arrow
Louis PhillipiePark Avenue Parx
Van Heusen
Zodiac
Stop
Caliber
Blackberries
Scullers
Givo
Orly
Lee
Levice
Pepe
Killer
Lee Cooper
WranglerSpykar
Life
Allen Solly
Provouge
Wills
Jewellery
Facet
CarbonSparkles
Tanishq FQ
Swaroski
Gili
Oyzsterbay
Sarvoski
Estelle
Shoes
Lee Cooper
Red Tape
Picasso
Stop
Life
Music
Planet M
Music WorldHome Dcor
Yamini
Four Seasons
Viva
Welspun
Borosil
Corning Ware
PedriniPyren
Hair Styling
Habbibs
Books
Crossword
Fragrances
Christian Dior
YslDavidoff
Joop
Diesel
Lancaster
Nicos
Jil Sander
Calvin Klein
BoucheronPolice
J'del Pozo
Myrurgia
Etienne Aiger
Xm
SunglassesRay Ban
Watches
Casio
Esprit
Fossil
Titan
Brand Portfolio
7/27/2019 Analysis of 3-5 Players
19/20
Strategic ApproachTarget Market
Shoppers Stop has assiduously built a reputation as a multi-brand departmental store.
After some false starts in the mid 1990s, the company has once again returned to a growth trajectory.
It has clear positioning and is targeting well-heeled, upper-middle class and above consumers.
It has robust systems and processes and very high customer loyalty. Over 60% of its annual revenue comes
from holders of its First Citizen loyalty card.
Expansion
The group has slowly but steadily begun moving into different categories and formats to cater to a larger
percentage of total customer spending.
The customer segment targeted is the same as Shoppers Stop, and the venture is managed by experienced
professionals.
7/27/2019 Analysis of 3-5 Players
20/20
Strategic Alliance
Shopper's Stop Ltd. has entered into a non exclusive retail agreement with world-renowned
cosmetics major Estee Lauder to open M.A.0 Cosmetics stores in India.
Shopper's Stop Ltd. has a 19% stake in Hypercity Retail (India) Ltd.
Shopper's Stop Ltd.'s entry into airport retailing is marked by a joint venture with TheNuance Group AG of Switzerland, the world's leading airport retailer.
Shopper's Slop Ltd has forayed into the Entertainment sector by acquiring a 45% stake in
Timezone Entertainment Private Limited which is in the business of setting up & operating
Family Entertainment Centers (FECs).
It has 5 outlets in Ahmedabad, Hyderabad. Kolkata and Mumbai.