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Analysis of Advanced Driver Assistance
Systems Market in South Korea
Samjeen Yun, Industry Analyst
Automotive & Transportation
22 August 2012
© 2012 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of
Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
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Agenda
Overview of ADAS market
Opportunity Analysis
Competitive Analysis
Summary & Key Takeaway
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Research Scope
Passenger Vehicles Vehicle Type
2012 to 2018Forecast Period
2008 to 2018Study Period
2011Base Year
Asia-Pacific – South Korea Geographical Scope
2011 2012 2013 2014 2015 2016 2017 2018
PV Sales1,211,284 1,205,227 1,217,279 1,235,538 1,247,893 1,266,622 1,285,621 1,310,321
ADAS Unit
shipment58,484 117,967 201,547 374,886 545,952 674,729 822,862 992,307
Penetration of
ADAS (%)4.8 9.8 16.5 30.3 43.8 53.3 64.0 75.7
Note: All figures are rounded. The base year is 2011. Source: LMC Automotive Forecasting and Frost & Sullivan research.
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System Segmentation
Source: Frost & Sullivan analysis.
Active Safety Passive Safety
PIA
ACC LDWS SPAS
Safety System
ADAS
NV BSD
This study focuses five areas of advanced drive assistant systems.
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Global Future Outlook
2000 2003 2008 2010 2015 2020
ACC
LDW
FCW
IHC
RV
NV
TSR
DM
2014 2018 2020
Animal Detection
Exit Ramp Detection
No Passing
Warning
Combined
active and
passive safety
• Technological developments such as integration of radar and camera and sensor fusion between
multiple applications will enable price reduction in ADAS.
• Ultra low cost solutions recently developed are mobile applications such as iMaginyze and iOnRoad.
Source: Frost & Sullivan analysis.
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Market Overview : Engineering Measurements
Note: All figures are rounded. The base year is 2011. Source: Frost & Sullivan analysis.
Market Stage
Nascent
Market Revenue
$27.6 M
(2011)
Average Price Per Unit
$716
Stable IncreasingDecreasing
Market Concentration
70.0%
(% of market share held by top 3 companies)
Market Revenue for Last Year of
Study Period
$509.6 M
(2018)
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Introduction GrowthDecline
Camera and Radar fusion will
see a high growth rate in the
next three to five years
compared to stand-alone
systems
ACC
LDWS
Night Vision
Blind Spot Detection
Smart Parking
Assistance System
Product Life Cycle Analysis
Maturity
Source: Frost & Sullivan analysis.
Time
Product sales
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Sensing Technology Enabling ADAS
Technology Electromagnetic Type Range
Camera Use visible light Infinite, but
Application/resolution-
dependent
Infrared
(Active)
Processes near-infrared 600
feet
via camera
600 feet
Infrared
(Passive)
Detects far-infrared, i.e., thermal,
via sensor
1000 feet
Radar
(77 GHz)
Transmits radio
frequencies, long range radar
60 feet
Ultrasonic Acoustic waves, above
human hearing threshold
60 inches
Source: Frost & Sullivan analysis.
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Opportunity Analysis : Total Market Unit Shipment
2011
Un
its
Year
2,605 538 6,128
117,967
58,484
201,547
374,886
545,952
674,729
822,862
992,307
Penetration Rate
Source: Frost & Sullivan analysis.
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Competitive Analysis –Tier 1 suppliers
Penetration of
ADAS
Application
High
Low
2011 2018 or beyond
Up to 3 Applications
4 or More Applications
Note: Size of the bubble
indicates number of
vehicles that are offered
with ADAS
Bosch
Hyundai
Mobis
Mando
Continental
Delphi
2015Source: Frost & Sullivan analysis.
Global components companies
are expected to enter the ADAS
market in South Korea.
.
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Tier II Suppliers
Vehicle Manufacturers
New suppliers should look to capitalize on the growing interest among
OEMs for cost-effective systems.
Conclusions : Key Takeaway
Source: Frost & Sullivan analysis.
Tier I Suppliers
Overall Recommendations
Stand-alone user interface manufacturers should partner with integrator
to gain expertise to deliver product in more than one area.
• ADAS should be introduced in more vehicle models to meet
governmental regulations as well as improving the brand image
among customers.
• OEMs and suppliers should focus on increasing value and reducing
cost of safety systems as customers expect safety systems at a low
price.
• ADAS should be introduced in more vehicle models to meet
governmental regulations as well as improve the brand image among
consumers
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Next Steps
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For Additional Information
Alice Chia
Corporate Communications
Asia Pacific
+852 9182 1010
Miok Lee
Corporate Communications
Korea
+ 82 2 6710 2033
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Analysis of Advanced Driver Assistance Systems Market
in South Korea
This research service presents a consolidated and in-depth insight on Advanced Driver
Assistance Systems Market in South Korea.
Quantitative Data
Market Outlook/Forecasts (2011-2018) for
each country by
- Technology
- Industry Vertical
- Horizontal
Market share (2011) for each country by
application
Automatic Call Distributor (ACD)
Computer Telephony Integration (CTI)
Interactive Voice Response (IVR)
Outbound Systems (OB)
Workforce Management (WFM)
Call Monitoring (CM)
Speech Technology (ST)
Multimedia Systems (MM)
Qualitative Data
Country Analysis & Major Market
Trends
Vertical & Horizontal Analysis
Competitive Analysis
Analyst views & insight on the market
To get a complimentary
executive summary of this
research service, email
17
Today’s Presenter
With over 5 years of experience in market opportunity analysis, Samjeen
has worked on market research projects for Automotive industry for South
Korea as well as global markets. She has a niche expertise in new trend and
product diversification mapping of Automotive industry and support Frost &
Sullivan’s global consulting projects.
Samjeen Yun,
Industry Analyst
Automotive & Transportation
Frost & Sullivan
For any other enquiries, email us:
