The colour scheme stays the same across the whole cover and it black, white and yellow. The “Vibe” typography is also very similar to the text featured on Drake’s t shirt. Colour scheme also matches drakes clothing which gives it a style.

Typography is similar for all of the stories and the title. Bold font could be related to the importance of the magazine.

The main image is a medium close up of Drake implying that he is the most important story of the issue. No text is blocking his image showing his importance.

The main image features the typical clothing of many rappers. The chains also symbolize wealth. One of the necklaces is a symbol which relates to the main story on the right of “Drake hip-hop’s new religion”. This also makes the reader question what it is.

The main image featured on the front cover partially covers the VIBE logo at the top of the page. This could suggest that Drake is the most important feature in the magazine but it could also suggest that the VIBE logo is already very well know so people can notice even if not all of it is showing.

The barcode is out of the way of the rest of the content on the page as it is not interesting to the reader so on this magazine they have put it in the bottom right so that it does not interfere with anything.

In the top corner of the letter V in vibe it says new in the same colour scheme as the rest of the cover this a makes the reader more interested as it is new.

In this magazine cover the keep a less consistent colour scheme. There a four main colours red, black, white, and navy. The colour scheme like many of the other covers from the same company resembles the outfit of the artist on the cover.

In the bottom right the puff follows the same colour scheme however it is made more interesting to the reader by giving it depth. The typography is slightly warped to make the text look curved resembling a baseball thus relating to the story in the puff. This makes it aesthetically pleasing and making it stand out from the white suit behind it.

T.I is also featured wearing a suit showing his wealth. This also differs from what a lot of other rappers featured in the magazine and could also represent how he has changed since he started rapping. The trend of covering the masthead is also on this cover which shows that the VIBE logo is noticeable without all of the letters showing.

There are two puffs on the magazine but they are presented differently. The one on the left has a different colour scheme compared to the rest of the cover which draws attention to it and also separates it from the other main stories.

The story about TI is also the largest text on the cover besides the masthead which further suggests that TI is the most important feature of the issue of the magazine.

The main image is of Dr Dre and Kendrick Lamar. By using these two iconic rapp3ers they could be showing the old and new generation of rappers. This means that it appeals to a wide audience as it will appeal to a wider audience being old school rap and modern rap.

The 2 main stories on the magazine relate to the main image as well as they are about Kendrick Lamar and Dr Dre. The colours also resemble the outfits of the two so it makes it easy to identify who the story is related to without reading it.

The strap line is “exclusive interview”. This entices the reader to buy the magazine as the interview can only be found in it so it makes the reader feel as though they need to buy it especially if they are fans of Dr Dre. The typography of Exclusive interview is different from the rest of the cover which draws attraction to it.

The stories are also positioned around the main image which shows that the main image takes precedence over the rest of the cover.

The Mast Head is a visualisation of the name of the magazine. The mast head is one of the largest features of the cover which relates to the name XXL. The use of the red and white also makes it contrast thus making it more eye catching.

The secondary stories are also following the same colour scheme and do not interfere with the main image

There is another strap line in the top right. This strap line further incentivises people to pick up and buy the magazine. The use of the word special makes people looking at the magazine think that it is worth buying. Also by saying “collectors issue” it targets people who are collecting the magazine and makes them feel as if they need to buy it.

The necklaces and cap are typical features of rappers and are recognisable as being related to the genre. This also shows the wealth of the rapper and makes him seem important due to the size of the chains and rings etc. Diamonds also symbolize wealth and a lot of these are present. The main image also relates to what the genre represents.

The typography stays consistent throughout the contents page with the main heading being the largest text, the sub headings being in a serif font and the stories being in a sans serif font. All of the text is white apart from the VIBE logo which is black with a white outline.

Enticing phrases make the reader interested and wanting to find out more.

The layout of the contents is very simple and easy to read. There is not a lot of text thus not making it complicated.

Mainly Black and white colour scheme gives a minimalistic look.The clothing of the artist featured on the page matches with the background making it look as if she is part of the background. Her clothing is also quite revealing which will attract a male audience.

Using a well known artists makes people want to buy the magazine if they are a fan of the artist as they want to know why they are featured in the magazine.

Typography is the same as it is for other issues and stays consistent across the page with the heading be the largest text.

The outline of the V behind contents keeps branding consistent throughout the magazine

The artist’s legs also resemble the shape of the v and are inline with the V in the background resembling the v from the name of the magazine which is “Vibe”

The main feature of the contents page is the woman showing that the creators of the magazine believe that she is the selling point

Main image is of a popular band with the main member of the band standing at the front to attract readers.

Logo present in top right constantly reminding the reader of the brand.

The colour scheme is white red and black giving it a simplistic look.

Categories located on the left make it much easier for the reader to read as they are in small chunks which makes the magazine more appealing.

The small description under each story gives the reader a small insight into what the article will be about.

The every month section makes the reader feel as if they are getting good value for money thus encouraging them to buy the magazine and buy more in the future as it says “Every month” meaning they will not want to miss out.

The typography used is very simple with most of it being sans serif which gives the contents page a professional look. The “Oasis Special” text is in a different font and colour which means that the readers attention is drawn to it and because it is a popular band the reader will want to buy it.

Mark Ronson has a whole page dedicated to him which shows that the article is very important and it entirely focused around him. The broken trumpets also make the reader question why they are broken and intrigues them about the content of the article.

The typography is block capitals for the mast head which instantly informs the reader about who the artist is. The all black colour scheme gives the article a sleek look which matches the clothing and sunglasses that Mark Ronson is wearing. The first letter of the article is in a very large font which shows the reader where the article starts.

The quote from Mark Ronson is in bold which makes the reader look at it first. This could also make the reader want to read the article as they may want to know what made him say this/

Mark Ronson is holding a hammer which could relate to the mast head which says “the revenge”. This makes the reader question what the revenge is.

The description in the top right gives the reader some information about the image

T.I has a page dedicated to his image showing his importance. His stance also takes up a lot of room on the page suggesting that he has a large presence in the magazine. He also looks as if he is flying which could be linked to his success, thus linking to the article about his success in July.

The colour scheme used in the double page is consistent and the image and the shapes compliment each other as they are very similar covers.

The title of the article also uses a pun which adds humour to the magazine. In says summer T.I.ME and this contains T.I which links the article to the artist.

The Typography of the title has rounded edges which give the article a more informal look. This also relates to content of the article which is summer which is supposed to be a relaxing time.

The colours used are vibrant which gets the reader’s attention, but they are not too bright so it gives the page a professional but colourful look. The bright colours could also be linked to the content of the article which is summer time success for T.I so they are positive colours and summery colours (e.g green representing plants)

The colour scheme is very noticeable in this double page. It is red white and back. The lighting on Jay-Z is red along with some of the important text and the large J. the colour scheme is also very simplistic as it is mainly comprised of 3 colours which gives the double page a proffesional look.

The RapRadar name does not follow the same colour scheme of the two pages which makes it stand out to the reader and reminds them if the name.

The large red J covering the text shows that it is Jay-Z’s article. Its size and colour also draws your attention straight to the article. It covers the text but it is transparent allowing the reader to read the article.

The quote from Jay-Z is with his picture so you can instantly associate the quote with Jay-Z without reading it.

The title of the article entices the reader as it uses the word “exciting”. Also by using such a well known person to write the article it makes the reader want to find out about his opinion.