ANALYSIS OF NEWSPAPER

NEWSPAPER

A newspaper is a periodical publication containing news regarding current events, informative articles, diverse features, editorials, and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. Newspapers are called ‘the mirrors of the world’. They reflect and report the trends and happening from all parts of the world.

TIMES OF INDIA The Times of India (TOI) is an Indian English-language daily

newspaper. According to Audit Bureau of Circulations, it has the largest circulation among all English-language newspapers in the world, across all formats (broadsheet, tabloid, compact, Berliner and online). In 2008, the newspaper reported that (with a circulation of over 3.14 million) it was certified by the Audit Bureau of Circulations (India) as the world's largest selling English-language daily, ranking it as the 3rd largest selling newspaper in any language in the world and World Association of Newspapers and News Publishers.[5]

 According to the Indian Readership Survey (IRS) 2012, the Times of India is the most widely read English newspaper in India with a readership of 76.43 lakhs (7.643 million). This ranks the Times of India as the top English daily in India by readership. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.

HINDUSTAN TIMES Hindustan Times (HT) is an Indian English-language daily newspaper

founded in 1924 with roots in the Indian independence movement of the period ("Hindustan" being a historical name for India). The newspaper is owned by Rajya Sabha M.P., Shobhana Bhartia.

It is the flagship publication of HT Media Ltd. Hindustan Times is one of the largest newspapers in India, by circulation. According to the Audit Bureau of Circulations, it has a circulation of 1.4 million copies as of 2010. The Indian Readership Survey (IRS) 2012 revealed that HT has approximately 37.67 lac (3.767 million) readers, making it the second most widely read English newspaper in India after The Times of India, readers of either paper can in practice be readers of the other as well. It is popular in northern India, with simultaneous editions from New Delhi, Mumbai, Kolkata, Lucknow, Patna, Ranchi, Bhopal and Chandigarh. The print location of Jaipur was discontinued from June 2006 and that of Nagpur edition was discontinued from September 1997. HT launched a youth daily, HT Next, in 2004. The Mumbai edition was launched on 14 July 2005 and the Kolkata edition was launched in early 2000.

Other sister publications of Hindustan Times are Mint (English business daily), Hindustan (Hindi Daily), Nandan (monthly children's magazine) and Kadambani (monthly literary magazine). The media group owns a radio channel, Fever, and organises an annual Luxury Conference which has featured speakers like designer Diane von Fürstenberg, shoemaker Christian Louboutin, Gucci CEO Robert Polet and Cartier MD Patrick Normand. Hindustan Times is owned by the KK Birla branch of the Birla family.

NAVBHARAT TIMES

Navbharat Times (NBT) is one of the largest circulated as well as largest read Hindi newspaper of Delhi and Mumbai and Lucknow. It is from the stable of Bennett Coleman & Co. Ltd, which also publishes other dailies including The Times of India, The Economic Times, Maharashtra Times and also magazines such as Filmfare and Femina. NBT is one of the oldest product of the group.

With a circulation of 4.23 lakh odd copies (source: JJ-10, ABC India) in Delhi and a strong readership of 19.7 lakh readers; NBT rules the roost. Hindi being the second language in Mumbai; NBT circulates to 130,000 copies in the Greater Mumbai area (source JD-10, ABC India) and attracts 470,000 NBT readers according to the industry benchmark – the Indian Readership Survey (source: IRS Survey R4, 2010). NBT has been the number one newspaper in the respective cities since inception.

THE HINDU

The Hindu is an English-language Indian daily newspaper. Headquartered at Chennai (formerly called Madras), The Hindu was published weekly when it was launched in 1878, and started publishing daily in 1889. According to the Indian Readership Survey in 2012, it was the third most widely read English newspaper in India (after the Times of India and Hindustan Times), with a readership of 2.2 million people.[3] The Hindu has its largest base of circulation in southern India, especially in the states of Tamil Nadu and Kerala, and it is also the most widely read English daily in Tamil Nadu and Kerala.

According to the Audit Bureau of Circulations, The Hindu had a circulation of 1.46 million copies as of December 2009.[2] The enterprise employed over 1,600 workers and annual turnover reached almost $200 million[4] in 2010. Subscription and advertisement are major sources of income. The Hindu became, in 1995, the first Indian newspaper to offer an online edition.[5] It is printed at 20 locations across eight states[6]—Chennai, Coimbatore, Bangalore, Hyderabad, Madurai, Noida, Visakhapatnam, Thiruvananthapuram,Kochi, Vijayawada, Mangaluru, Tiruchirapalli, Kolkata, Hubli, Mohali, Allahabad, Kozhikode, Lucknow, Anantpur and Nellore.

THE INDIAN EXPRESS

The Indian Express is an Indian English-language daily newspaper. It is published in Mumbai by Indian Express Group. In 1999, eight years after the group's founder Ramnath Goenka's death in 1991, the group was split between the family members. The southern editions taking the name The New Indian Express, while the northern editions, based in Mumbai, retaining the original Indian Express name, with "The" prefixed to the title.

The Indian Express is published at nine locations—Delhi, Mumbai, Nagpur, Pune, Kolkata, Ludhiana,  Chandigarh, Lucknow and Ahmedabad.

PRIMARY DATA Primary data is a type of information that is

obtained directly from first-hand sources by means of surveys, observation or experimentation. It is data that has not been previously published and is derived from a new or original research study and collected at the source such as in marketing.

ADVANTAGES1. Basic data 2. Un biased information 3. Original data 4. Data direct from the population. 

OCCUPATION

AGE

GENDER

PREFERENCE OF NEWSPAPERS

LANGUAGE

NEWS ACCESS

HOW OFTEN YOU READ NEWSPAPER

TIMES SPEND ON NEWSPAPER

KIND OF STORIES

WHY DO YOU READ NEWSPAPER

INTERPRETATIONS

We have done a survey in our college . So the results are based on our college .

GENDERFROM THE SURVEY WE GET TO KNOW THAT IN OUR COLLEGE MALE READERS ARE MORE THAN THE FEMALE READERS BY 28%

PREFERENCE OF NEWSPAPERIN OUR COLLEGE POPULATION PREFERS READING TIMES OF INDIA MORE THAN ANY OTHER ENGLISH NEWSPAPER. AND IN HINDI THEY PREFER NAVBHARAT TIMES .

LANGUAGESOME POPULATION PREFER READING REGIONAL LANGUAGE NEWSPAPER BUT MOST OF THE POPULATION PREFER READING ENGLISH LANGUAGE NEWSPAPER.

ACCESS OF NEWSMOST OF THE PEOPLE PREFER NEWSPAPER THAN INTERNET AND MOBILE APPS FOR READING NEWS.

HOW OFTEN YOU READ NEWSPAPERTHERE IS NO MAJOR DIFFERNCE BETWEEN THE POPULATION READING NEWS ON DAILY BASIS AND POPULATION READING NEWS ON WEEKLY BASIS.

TIME SPEND ON NEWS PAPAER MOST OF THE POPULATION SPEND ONLY HALF AN HOUR ON READING NEWSPAPER WHILE THERE ARE SOME WHO DONATES ONE OR MORE THAN ONE HOUR ON READING NEWSPAPER

KIND OF STORIESTHERE IS NOT SO MUCH DIFFERENCE BETWEEN KIND OF STORIES WHICH READER WANT TO READ BUT THEY LIKE TO READ SPORTS SECTION .

WHY DO YOU READ NEWSPAPER MAJORITY OF THE POPULATION READS NEWSPAPER FOR THE NOWLEDGE BUT THERE ARE FEW WHO READ FOR ENTERTAINMENT.

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