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Masthead makes note of the paper’s community-based nature. Describing itself as “Your ORIGINAL priceless weekly newspaper” acts as a way of appealing to its audience, making it feel as though it is a part of the community. Novelty piece. Could be considered somewhat irrelevant yet allows the newspaper to fulfil its role of informing people of events within their community. Almost half of the front page is taken up by advertisements. This benefits local businesses as well as the paper itself, which probably relies on these ads for revenue due to the paper being free. Colourful advertisement, differing from traditional newspaper black and white. Attracts an audience’s attention by standing out. The layout appears to be very messy, with a clear lack of a house style. This can be attributed to the paper being free, forcing it to make heavy use of advertisements as a way of Main story focuses on a major issue within the local area. The use of a rhetorical question within the headline acts as a point of interest, making the audience more likely to read the paper and find the answer to the question. It is quite strange for a main story to not have a main image to correspond with it.
