Analysis Of The Car Industry

PEST Analysis

• POLITICAL– Legislation

• Environment

• Company Cars

• Competition

– Taxes and Duty– Subsidies

PEST Analysis

PEST Analysis

• POLITICAL– Legislation

• Environment

• Company Cars

• Competition

– Taxes and Duty– Subsidies

PEST Analysis

• ECONOMIC– Excess Capacity– Economies Of Scale– Diversification– Mergers and strategic alliances

PEST Analysis

PEST Analysis

• ECONOMIC– Excess Capacity– Economies Of Scale– Diversification– Mergers and strategic alliances

PEST Analysis

• SOCIAL– Environment– Car Culture– Fashions and taste– Redundancies

PEST Analysis

PEST Analysis

• SOCIAL– Environment– Car Culture– Fashions and taste– Redundancies

PEST Analysis

• TECHNOLOGICAL– E-Commerce– Safety– Plant efficiency– Gizmos

PEST Analysis

PEST Analysis

• TECHNOLOGICAL– E-Commerce– Safety– Plant efficiency– Gizmos

Five Forces Analysis

• THREAT OF ENTRY– East Asian companies - Globalisation– Quotas reduced or abolished– Labour

Five Forces Analysis

• BUYER POWER– High– Imports By Individuals– Distribution Channels– Large Number Of Substitutes– Second Hand Market– Over Capacity– Large purchase

Five Forces Analysis

• SUPPLIER POWER– New Registrations– Just In Time– Brands– Dealerships

Five Forces Analysis

• SUBSTITUTES– Public Transport– Other Segments Of The Market– Similarity Of Product– Alternative Fuels

Five Forces Analysis

• COMPETITIVE RIVALRY– Mature Market– Price Wars– Ease Of Access– Large Number Of Competitors