Analysis of similar genre’s websites

By Ken

Artist’s name – ‘Lana Del Rey’ easily identifiable and written in large bold san-serif font in a maroon red colour.

Artist’s album name – ‘Honeymoon’ underneath the artist name and is written in a contrast colour but doesn’t blend in with the red allowing it to stand out as they compliment each other. Promoting the new album instantly to the audience.

Music platforms – What the new album is available on digital platform and purchasing physical copies.

Artist’s music video – Most likely a bonus track that is featured in her new album which allows audience to preview creating more buzz and sneak peak into how other songs might be like.

Button - Enter the site which allows you to get into the official page.

Artist’s image – Although this not close-up of the artist it still features her so it keeps up the star image.

Social media widget– Allows access and gives a outlet for the target audience to connect with the artist on a more intimate level

Newsletter – Able to join a mailing list which updates you anything new about the artist.

Music platforms – What the new album is available on digital platform and purchasing physical copies.

Artist’s album name – ‘Honeymoon’ Promoting the new album instantly to the audience.

Artist’s name – ‘Lana Del Rey’ easily identifiable and written in bold san-serif font in a maroon red colour.

Linked buttons – Buttons which allow the user to navigate to other pages that contain other content.

Music platforms – What the new album is available on digital platform and purchasing physical copies.

Artist’s name – ‘Adele’ easily identifiable and written in bold san-serif font in a red orange colour.

Artist’s image – Close-up of the artist on the album and apart of the background which allows promotion of star image

Artist’s album name – ’25’ Promoting the new album instantly to the audience. In a bold colour with the number 25 cut out.

Button - Enter the site which allows you to get into the official page.

Artist’s name – ‘Adele’ easily identifiable and written in bold san-serif font in a white colour.

Event – Promotes a event that has happen recently straight away which is a performance live.

Similarities and conclusionAfter looking at both of these major artistes I have noticed that they prefer to go very simplistic with their work and don’t over complicate it. The designs are very minimalistic and contain a certain colour scheme throughout varying from 2-3 colours. They always try to use the artist image in the website to make the artist become imprinted into our minds. The fonts used are mainly all san-serif as they are easy readable format. Across all of these they try to promote the new album as the first page to the official site and we’re not granted access to other features until we go through the promotional album page.