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Global Anti Counterfeit Packaging market for Food and
Pharmaceuticals- Technologies & Global Markets(2009 to 2014)
Markets & Markets – Analyst Briefing
Research Analyst : Kunal BhardwajModerator: Manisha Shenoy
What M&M can do for ABC• Key deliverables for ABC – can M&M meet your expectations?• Writing bulk market reports• Handling consulting assignments• Conducting technical research• Support database development• Flexible business model – M&M value proposition
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About us
Agenda for the briefing
• Introducing the subject
•Overview of the market
•Market trends- Opportunities, Growth factors
•Application of anti counterfeit - Market prospective
•Competitive scenario
A Glimpse of Anti counterfeit packaging Evolution
Inventory management
Product Authentication
Track and Trace
Appl
icati
on
TimelineLow
Hig
h
High
Currency
Supply chain of
pharma and fo
od
FMCG, pharma,
others
Rising Applica
tions of A
nticounterfeiting
Converged / Integrated
19901950 1960 21st century
Low
Authentication
Technology Market
Application Market
Track and Trace
Key M
arket Restrain
ts
Unique RFID attribute
High expense in implementation
Barcode is losing out to
RFID market
Tracking products in the supply chain
Increasing awareness
Counterfeiting in food and pharma
Tracks packaging
until tampered
Low price
Application inalternate anticounterfeiting
technology
Can be duplicated
Incapable oftracking and tracing
in supply chain
Better alternatives
available
Low level security
High profit marginwith wider application
Expense associated with
high end technology
Increasing focus on R&D
New technology threatens existing
technology
Competition boosting development
Counterfeit in pharma supply chain
Duplicity of food and beverages
Global recession
Cost factor
Anti-counterfeit Market
Top Anti-Counterfeiting Security Systems
Key Market Drivers
Market Trends
Global Anti Counterfeit Packaging Market
Authentication Technology
Market
Track & TraceTechnology
Market
Food
Holograms
Inks and dyes
Watermarks
Others
Pharmaceuticals
Market Revenues (Ascending)
Comprehensive Market Segmentation
Anti Counterfeit Applications Market
Taggants
RFID
Barcodes
Market Dynamics
Market Drivers
•Growing demand for secured packaging•FDA initiative•Intelligent counterfeiting and increasing cases of counterfeit•High investment limiting adoption of anti counterfeit technologies
Opportunities
Drivers & Restraints
•Track & trace technologies promising growth•Lifestyle drugs offering significant growth potential•Upcoming Asian market•Recognition of anti counterfeit benefits among manufacturing companies, regulatory bodies and technology providers
Geography
2007 2008 2009
Mar
ket
reve
nues
( $
Bill
ions
)
Year
North America Europe Asia ROW
AAGR 6
.3%
46.4
AAGR 6
.3%
Inks & Dyes
Low Entry Barriers
Low Competition
High Competition
High Entry Barriers
Competitive Prices
High Break Even Point
Less Demand
Monopoly/ Less Risk
Watermarks
Bar Codes
Taggants
RFIDHolograms
Comparative Analysis
Investment Opportunities
High
High
Low
Low
Mar
ket
Gro
wth
Ra
te
Relative Market Share
RFID
Holograms
Watermarks
Barcodes
Taggants
Inks and Dyes
Lucrative market
Upcoming potential markets
Market Revenues by Technology
Level of counterfeiting
An
ti c
ou
nte
rfei
tin
g
mea
sure
s
Internet Pharmacies
Retail stores
Packaged Dairy products
Baby Food
Convenience Food
High
High
Packaged Meat products
Packaged Bakery items
Packaged Sea Food products
Confectionary
Application Market
Point of sale
Low
Low
Market Revenues by Application
CAGR 8.6%
46.4
79.3
Competitive Landscape
MAJOR MARKET PLAYERS
Alien Technology, Cfc International, Inc, Data system international, Datamax, Digimarc Corp, Everest Holovisions,, InkSure Technologies Inc., Intermec Technologies, International Ink Company, Nova Vision, Sun Chemical, Unibar Inc.
MAJOR FOCUSED SEGMENTS
Integration of more than one technology for multi level security, indicated by the recent trend of integration of taggants, security inks and RFIDs
MAJOR MARKET STRATEGIESAgreements & Collaborations, New Product/Service Launch
Flexible Business Model- Our approach
M&M
100%
Cus
tom
izat
ion Q
uality
Check
Res
ourc
es &
Trai
ning
Flexible Cost
Model
“We Wait For Your Returns”
“Industry Knowledge and Prior Experience”
“We Are Open To Pilot Testing”
“You Fix Our Standards”
M&M - USP
M&M Contact Details
For queries on Anti Counterfeit Packaging for food and pharmaceuticals Briefing - Please contact us
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• Probiotic market• Food Encapsulation market
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