ANALYTICS SERVICES Tangible Results to Drive Success Acxiom Analytics is a trusted partner providing a full suite of analytics, including digital and addressable TV measurement, to many of the world’s leading brands. Fueled by our deep data heritage and leading identity resolution technology, Acxiom Analytics provides omnichannel analytics and measurement solutions across the entire customer lifecycle to enable effective people- based marketing. We provide you with tangible results and deliverables that provide true business impact. Perform Better Everywhere Maximize your data utilization for enhanced acquisition, conversion, customer lifetime value and retention Deliver Seamless Customer Experiences Ensure smarter, more relevant, more consistent engagement across channels and devices Better Understand Your Audience Get closed-loop, incremental analytics fueled by every interaction, everywhere ACXIOM ANALYTICS
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ANALYTICS SERVICESTangible Results to Drive Success
Acxiom Analytics is a trusted partner providing a full suite of analytics, including digital and addressable TV measurement, to many of the world’s leading brands.
Fueled by our deep data heritage and leading identity resolution technology, Acxiom Analytics provides omnichannel analytics and measurement solutions across the entire customer lifecycle to enable effective people-based marketing. We provide you with tangible results and deliverables that provide true business impact.
Perform Better EverywhereMaximize your data utilization for enhanced acquisition, conversion, customer lifetime value and retention
Deliver Seamless Customer Experiences Ensure smarter, more relevant, more consistent engagement across channels and devices
Better Understand Your Audience Get closed-loop, incremental analytics fueled by every interaction, everywhere
Major Offices: Austin • Chicago • Conway • Downers Grove • Gdańsk • London • MunichNantong • Neu-Isenburg • New York • Normanton • Shanghai • Sunderlandacxiom.com • [email protected] • 1.888.3acxiom
HOW IT WORKS
Whether you are leveraging our broader solutions or simply need analytics services to meet a specific objective, our Acxiom Analytics team has deep expertise in enabling people-based marketing across the full customer lifecycle.
ACQUISITIONANALYTICS
Identify qualified and responsive prospects leveraging omnichannel data.
NEXT BEST PRODUCT
Increase the lifetime value of your customers by identifying the products that they should buy next.
RETENTIONIdentify customers likely to churn and early
behavioral indicators for attrition.
CAMPAIGNMEASUREMENT
Effectively measure your incremental campaign lift across all media and sales channels.
COLLABORATIVEANALYTICS
Find co-marketing opportunities by combining two (or more) brands’ first party data.
PUBLISHERANALYTICS
Leverage your first party data to optimize your publisher strategies and create customer interest portraits.
ATTRIBUTIONImprove marketing by accurately measuring
the impact of omnichannel touches.
WHY ACXIOM?
OMNICHANNEL INTEGRATIONS – We’re the only enterprise-scale Omnichannel Integrator that enables a true omnichannel ecosystem to bring together digital and offline, adtech and martech, as well as data services and technology
OPEN GARDENS – We enable Open Gardens to connect your marketing and advertising at the data layer to drive smarter campaigns
ETHICAL DATA USE – We can deploy data environment architectures that provide the security protocols and processes you need to not only be relevant and provide optimal customer experiences, but to protect omnichannel data completely
DATA ORCHESTRATION – We apply years of expertise ingesting and managing data for omnichannel marketing use cases
FOR MORE INFORMATION about Acxiom Analytics and our use case-based solutions, or to speak to one of our representatives, contact [email protected]
RAPID CUSTOMER ANALYSIS
Uncover growth opportunities with fast, yet rigorous analysis of customer data.
