Crystal Maze: Analytics Challenge

#MeasureCamp

Welcome from your hosts

Phil Pearce

PPC and Analytics Expert

Freelancer

@philpearce

phildpearce@gmail.com www.linkedin.com/in/philpearce

@jonoalderson

www.linkedin.com/in/jonoalders jonoalderson.com

Jono Alderson

Intro Video

http://www.youtube.com/watch?v=wJCQbQ_azpM

Intro

1. Survey - Who heard of Crystal Maze?

2. What`s is the Crystal Maze challenge?

3. Analytics themed Crystal Maze...

Agenda

- Task (groups of 4 people)

1. Skill

2. Physical

3. Mental

4. Mystery

- Optional task if there is a tie for first

- Final challenge for leading team

Please break into Teams of 4

- Team Names/Colours

1. Team one: Ninja

2. Team two: Jedi`s

3. Team three: Guru`s

4. Team four: Evangelists

5. Team five: Angels

6. Team six: Grand Mothers

7. Team seven: Masters

8. Team eight: Experts

Please break into Teams of 4

- Pick a team leader

- ONE laptop per team

- Internet connection is needed for tasks.

- Think about who to assign task

1. Skill (brains person)

2. Physical (brawn person)

3. Mental (creative person - ideally iphone user)

4. Mystery (adventurous person)

Each task has two crystals up for grabs (for first and second place)

The team with the most crystals at the end will complete for the final challenge.

Skill Task: Setup

- Give the laptop to the person doing the task

- Log into jono.blog@gmail.com password: xxxxx

- Go google.co.uk

- Team leader: Put hand up when ready.

Skill Task

- Go to Google Analytics on my BUTTON START (start timer)

- Write down Crystal pass phrase

- run to the front

- press button and hand the Crystal pass phrase to a Richard O'Brian

Skill Task

- Find the crystal (singular)

- NOT in settings, realtime or Browser/ISP/Hostname report, or ecommerce, or advanced segments, or MCF.

- URL report

- Title report

- Page Grouping

- Event Cat, Event Action, Event Label, Event page

- Source/Medium/Campaign/Content/KW

- Site Search and site search category

- CustomVars 1-5

- User timing

- Social report

Well done!!

[Hand out 2 crystals]

Physical

Rearrange this RegEx...

xxxxxx

Place "(not provided)" Blind fold

Physical: Testing...

[insert funny photo to check blind fold on]

Physical: Get Ready...

There is no time limit on this task.

You MUST press save.

And you MUST press the table exit button.

Press go button

[Insert screenshot of completed task]

Well done!!

[Hand out 2 crystals]

Mental

Login: coolgtmstuff@gmail.com

password: philsrulesgtm8

Mental

Number of Tags * 100

Divided by number of Rule

Add number of users

= Number

Enter Pin (4digits) - you only get one attempt.

Mental

Number of Tags * 100 (e.g. 1tag* 100 = 100)

Divided by number of Rule (100/1rule = 100)

Add number of users (100 + 1user = 101)

= Number (0101pin)

Enter Pin (4digits) - you only get one attempt.

Mental

Number of Tags * 100 (e.g. 46tag* 100 = 4600)

Divided by number of Rule (4600/100rules = 100)

Add number of users (4600 + 100user = 4700)

= Number (4700pin)

Enter Pin (4digits) - you only get one attempt per team member

Well done!!

[Hand out 2 crystals]

Mystery

I`m a metric, but I`m not in analytics.

My average is different in men vs women.

I can be used to measure inactive rates.

I burn, but I`m not measured in litres.

What am I? (1st crystal)

How much has Richard used today? (2nd crystal)

Well done!!

[Hand out 2 final crystals]

If Draw for 1st place

Metrics Mallets mallet

• No reputation

• No 3 second pauses

• No buzz words (big data, it depends, avinash says)

Final Analytics challenge

Earn prizes

- 60sec = £40 (£10 each)

- 90sec = box chocolates for team + free mice

- 120sec = box chocolates for team

Final challenge

- But...

- Wearing measure specks

- In wind tunnel

- Only 60seconds

Report Task Audience Tab

> Adwords

> Campaigns

> Click tab

> Sort Clicks Descending

Motion Graph

> Volume (y)

> cost (x)

> CPA for goal1 (z),

> grouped by month

> over 12months time range

Play motion chart.

Well done & Thankyou!