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analytics Distribution Branding Marketing - Mountain …€¦ ·  · 2017-10-18Strategies...

Date post: 21-May-2018
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Marketing Strategies

Segmentation & analytics

Positioning and Branding

PricingMarketing

communication

Sales and Distribution

Marketing Strategies

Segmentation & analytics

Positioning and Branding

PricingMarketing

communication

Sales and Distribution

TARGET AND REACH THE CORRECT PEOPLE

Booking analysis Market analysis

DigitialMarketing: HeadwayPaltform

Specific marketscustomization

CRM-Customer Feedback form

Integration

54% 46%

46Y-65Y: 57%

66%

8%

7%

6%

4%

2%

Adventure Personalized

Service

Luxury & Comfort

AuthenticExperiences

ExoticTrips

Culture, History &

Nature

Conservation &

Sustainability

Culinaryexperience

Marketing Strategies

Segmentation & analytics

Positioning and Branding

PricingMarketing

communication

Sales and Distribution

COMMUNICATE THE UNIQUENESS OF MLP

Accurate positioning

Blog

Re-Branding

Content Generation

Marketing Strategies

Segmentation & analytics

Positioning and Branding

PricingMarketing

communication

Sales and Distribution

MAXIMIZE SALES OPPORTUNITIES - Secure occupation base before the season- Advance cash flow- Minimize unsold inventory

EARLY BIRD

10%

More than 8 monthsbefore departure

FLASH PROMOS

15%-20%

Max 2 Day promo

SELECTED DEPARTURES

15%

More than 30 days before departure,

less than 90

LAST MINUTE

15%-20%

30 days beforedeparture

LAST MINUTE: 14 PAX - $40,000

SELECTED DEPARTURES: 41 PAX - $115,000

Marketing Strategies

Segmentation & analytics

Positioning and Branding

PricingMarketing

communication

Sales and Distribution

PR Firm activitySocial Media

communication

New print marketing material

Multimedia products

Digital Marketing

COMPREHENSIVE & ENGAGING CONTENT

MEDIA ADS LEADS

$70,882.62

959 LEADSPOTENTIAL $5.8 MMSeptember 2016- August 2017

Marketing Strategies

Segmentation & analytics

Positioning and Branding

PricingMarketing

communication

Sales and Distribution

COLLABORATE IN CREATING SALES PLATFORM

Website-CRM integration

Inquirie Analysis

Website POS development(E-Commerce)

Digital Marketing


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