Analytics

Is your site working?

Lots of ways to measure this.

User feedback

Functional tests (output is what you expect)

But, can we measure what users are doing on our site? YES That is called Analytics

There are many companies that produce Web Analytic Software ....One that is free (and popular) to use is Google Analytics

Hits vs. Analytics

Old days:Log file analysis of

hits to your server

Now:Who are these

people?

Where'd they come

from?

Google Analytics

Free!

Sophisticated

Scalable

Campaign tracking

Reports

Free! (...but they get to access all

your data.)

Dashboard

Visitors

Map Overlay: World

Map Overlay: U.S.

Map Overlay: Minnesota

Visitor Section

Broadly answers: ”who are these people”

Traffic Sources

How did they get here??

Who's linking to you?Is it who you think it is?

Referring sites

Keywords

Content

What ”hits” don't tell you

Are they spending time

on your content? Or

zipping by?

”I came, I puked,

I left.”

Trace their path

From here, where did they go? And then?

Exit pages

Goals

What are Goals?Basically: target pages

○ ”Thanks for signing up for our newsletter”

But also: almost anything

Can assign a $ value to goals

Funnels

Campaigns and

Conversions Campaigns

Allow you to track ad links

Conversionsgoal ”completion”

”time on page” as a goal

Reports: hands free!

Caveats

Potential for wasted time is high!

TRENDS matter!