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Using Metrics to Monitor and
Manage Your Social Media
Marketing
B2BCamp 2013Washington, DC
January, 12, 2013
Hausman and Associates
Hausman and Associates
Angela Hausman, owner of Hausman and Associates, is an Associate Professor of Marketing at Howard University. She is the author of several books and numerous publications on social and internet marketing. In additional to writing for Hausman Marketing Letter, she is a popular writer on Business 2 Community, Social Media Today, Technorati, and Social Media Mags, Follow her on Twitter @MarketingLetter or on Facebook!
Hausman and Associates
WHAT TO
MEASURELikes?
RT?
Comm
ents
?
Fans?
Followers?Repins?
ROI?
KPI
?
Loyalty?
Hausman and Associates
Michael Stelzner, Social Media Examiner:
Marketers are beginning to understand that the ROI of social media extends beyond sales goals.
Hausman and Associates
•MKT RESEARCH – PREDICTIVE ANALYTICS•METRICS: FACEBOOK INSIGHTS, GOOGLE ANALYTICS, ETC•MONITORING/ LISTENING
Predictive Analytics
Y= ƒ (Xi, ßi) Behavior= Attitudes, Social Norms
CLV
Tech Acceptance = Perceived Usefulness, Perceived Ease of Use
Events = Community Engagement, Performer, Venue, Location
Hausman and Associates
Take Aways
SMART Goals
Metrics?
Dashboards
Monitor/ Tweak
Predictive Analytics ≈ ROI
Hausman and Associates
Questions
@MarketingLetter
http://hausmanmarketingletter.com
http://LinkedIn.com/in/angelahausman
http://Facebook.com/angela.hausman
http://Pinterest.com/MarketingLetter
Hausman and Associates