Analytics

Why does your site exist?

What does it say?

Analytics: only as good as your answer to

this question

(btw: I'm Nate Solas from the Walker Art Center. Hi! :-)

Hey, we

needed a

website!

Is it working?

Now that you know why your site exists, you

can start to measure data to see if it supports

those reasons

Hits vs. Analytics

Old days:

Log file analysis of

hits to your server

Now:

Who are these

people?

Where'd they come

from?

Google Analytics

Free!

Sophisticated

Scalable

Campaign tracking

Reports

Free! (...but they get to access all

your data.)

Dashboard

Visitors

Map Overlay: World

Map Overlay: U.S.

Map Overlay: Minnesota

Visitor Section

Broadly answers: ”who are these people”

Traffic Sources

How did they get here??

Who's linking to you?

Is it who you think it is?

Referring sites

Keywords

Content

What ”hits” don't tell you

Are they spending time

on your content? Or

zipping by?

”I came, I puked,

I left.”

Trace their path

From here, where did they go? And then?

Exit pages

Goals

What are Goals?

Basically: target pages

”Thanks for signing up for our newsletter”

But also: almost anything

Can assign a $ value to goals

Funnels

Campaigns and Conversions

Campaigns

Allow you to track ad links

Conversions

goal ”completion”

”time on page” as a goal

Reports: hands free!

Caveats

Potential for wasted time is high!

TRENDS matter!

Why does your site exist?

With the right goals for your site in mind,

analytics can help make sure you're fulfilling

your mission online

Thanks!