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Analyze AWS S3 Logs to Understand & Improve Customer Engagement

Date post: 28-Nov-2014
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Description:
This case study demonstrates how one of our clients used Cloudlytics to get a better understanding of the effectively their content engaged their customers.
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Analyze AWS S3 Logs to Understand & Improve Customer Engagement Case Study
Transcript
Page 1: Analyze AWS S3 Logs to Understand & Improve Customer Engagement

Analyze AWS S3 Logs to

Understand & Improve

Customer Engagement

Case Study

Page 2: Analyze AWS S3 Logs to Understand & Improve Customer Engagement

About Client

- Online Customer Engagement solutions company in UK.

- Aims to develop innovative Cloud based software that improves marketing performance.

Challenges

- To analyze all HTTP uploads and downloads.

- Understand user access patterns with respect to geography and IP addresses.

- Understand Customer Engagement with their content.

Cloudlytics as a Solution

- Analyze all S3 Log files.

- Get an insight into the user locations.

- Identify engaging content from customer interaction with the current content.

Page 3: Analyze AWS S3 Logs to Understand & Improve Customer Engagement

How did the Customer

Benefit?

The customer got insights into –

― Their customers’ interaction and

engagement with the content.

― The type of content that was most

popular.

― The consumer behaviour with respect

to geographies.

Page 4: Analyze AWS S3 Logs to Understand & Improve Customer Engagement

Thank-You! For More Information:

Website: https://www.cloudlytics.com/

Email: [email protected]


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