Date post: | 28-Nov-2014 |
Category: |
Technology |
Upload: | cloudlytics |
View: | 624 times |
Download: | 2 times |
Analyze AWS S3 Logs to
Understand & Improve
Customer Engagement
Case Study
About Client
- Online Customer Engagement solutions company in UK.
- Aims to develop innovative Cloud based software that improves marketing performance.
Challenges
- To analyze all HTTP uploads and downloads.
- Understand user access patterns with respect to geography and IP addresses.
- Understand Customer Engagement with their content.
Cloudlytics as a Solution
- Analyze all S3 Log files.
- Get an insight into the user locations.
- Identify engaging content from customer interaction with the current content.
How did the Customer
Benefit?
The customer got insights into –
― Their customers’ interaction and
engagement with the content.
― The type of content that was most
popular.
― The consumer behaviour with respect
to geographies.