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Analyzing Equities

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    ANALYZING EQUITIES

    PRESENTED BY:

    ATO BARNES

    SEM INTERNATIONAL ASSOCIATES

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    ANALYZING EQUITIES

    The starting point for all fundamental analysis

    Chapter 6

    Economy, Industry, and Company Analysis

    Analyzing the Economy

    Profitability of all companies,depends on the overallperformance of the economy

    The overall performance of the economy is measured by theGROSS DOMESTIC PRODUCT (GDP).

    The GDP is the result of the interaction of governmentpolicies and external factors.

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    ANALYZING EQUITY

    SECURITIESTwo categories of government policies:

    (1)Fiscal:- establishes government revenue and

    expenditure(2)Monetary: -determines the liquidity of the

    economy through money supply. Also determineslevel of interest rates.

    (3)Projections for government expenditure,inflation and GDP are always made in each yearsannual budget

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    Policy variables affect total spending (Y)which in Combination with the tax ratetcaffects corporate earnings. As investors changetheir expectations of corporate earnings,share prices respond, with high earnings

    expectations leading to share price increasesand vice-versa.

    Economic VariablesandShare Prices

    Analyzing Equity Securities

    (MichaelKeransModel)

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    Economic VariablesandShare Prices

    2. The policy variables affect total spending whichin combination with the economy's potential

    output Y* and past changes in prices determinecurrent changes in prices (P). Y and P determinecurrent changes in real output (X). Changes in Xand P generate expectations about inflation andreal growth which in turn affects interest rates.Interest rates have a negative effect on shareprices. As taxes rise, investors raise the rates ofreturn that they require, causing share prices tofall.

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    Industry Analysis

    Evaluation of the industry in relation to majormacroeconomic variables

    Implications of Cyclical ,Counter Cyclical,Interest Sensitive, and Non-interest Sensitiveindustries for the investor?

    A qualitative analysis of industry characteristics.

    Historical performance (Sales and profitability)

    Competition (Porters 5 force Model) Government effects (regulations and taxes)

    Structural changes of the industry

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    Summary ofIndustry Analysis

    In the short-run (e.g. 1 year), industry analysisshould assist in identifying which industries will

    produce high earnings, which industries will havehigh P/E ratios. The short-run analysis is usuallybased on expectations about macroeconomicvariables such as interest rates and GDP growth.

    Long-run investors would usually be more interestedin the industry life cycle and the qualitative factorsthat affect the long-run strength of an industry.

    Analyzing Equity Securities

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    Company Analysis

    Company analysis identifies the strengths andweaknesses of a company.

    Other things being equal, a strong companywould command a higher price-earnings ratiothan a weak company.

    Therefore, it is necessary to evaluate the longterm prospects of a company in terms of sales

    and profitability. A basic understanding of financial statements is

    therefore, essential to company analysis.

    Analyzing Equity Securities

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    TechnicalAnalysis

    UnderlyingAssumptions Values, and thus, prices are determined by

    supply and demand.

    Supply and demand is driven by bothrational and irrational behaviour

    Security prices move in trends that persistfor long periods of time.

    While the cause for changes in supply anddemand are difficult to determine, theactual shifts in supply and demand can beobserved in market price behaviour.

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    Differences AmongFundamental,

    Technical,andthe EfficientMarket

    Analysts

    Fundamental Analysts believe that a

    securitys price is determined by the supply

    and demand for the underlying security

    based on its economic fundamentals such

    as expected return and risk.

    Fundamentalists believe they can forecastvalue changes by analyzing earnings data

    and publicly available data.

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    Differences AmongFundamental,

    Technical,andthe EfficientMarket

    Analysts

    The major challenges to technical analysisis the efficient market hypothesis.

    Efficient analysts feel all availableinformation is impounded in the currentsecurity price. That past technicalrelationship may not be repeated. That

    technical rules require too much subjectiveinterpretation, and decision variableschanges over time.

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    Differences AmongFundamental,

    Technical,andthe EfficientMarket

    Analysts The difference between fundamental analysts,

    technical analyst and efficient market analysts is

    the speed at which these analyst believe news isimpounded into prices.

    Fundamentalists, through research, look forchanges in the basis of value, which eventuallyleads to changes in the supply and demand for the

    shares. Technicians look for evidence of changesin supply and demand through market signals andindicators. Efficient market followers say all thislooking is a hopeless and profitless exercise since

    prices will change instantaneously to informationchan es.

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    AdvantagesofTechnicalAnalyst

    Its quick and easy

    It does not involve messing with data and

    adjusting for accounting problems

    It incorporates psychological as well as

    economic reasons behind price changes

    It tells when to buy; not why investors are

    buying

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    Challengesto TechnicalTrading

    Rules

    The vast majority of studies have found

    that prices do not move in trends based on

    statistical tests of autocorrelation and runs.

    That is, past price patterns may not be

    repeated in the future.

    If technical trading rules worked, themarket would self-destruct. This is called

    self-fulfilling prophecy.

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    Challengesto TechnicalTrading

    Rules

    If a technical trading proved to be

    successful, others would copy it. As more

    traders implement the strategy, its value

    will be neutralized.

    Interpreting the rules is too subjective and

    the decision variables change over time.

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    TechnicalRules

    Technicians tend to take one of two views when

    analyzing general market rules:

    The contrarian view contrary-opinion techniciansfeel that everybody else is stupid, so they had better do

    the opposite of what investors are doing.

    Follow the smart money view technicians feel that

    smart investors know what they are doing, so thattechnicians had better jump on the bandwagon while

    there is still time.

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    TechnicalRules

    A review of the contrarian viewpoint

    Since contrarians feel that majority of

    investors are always wrong, they wait to see

    what the investing public is doing and do the

    opposite. This approach comes from

    greed/panic view of the investment process. A

    wise contrary-opinion technician does the

    opposite of what the general public does.

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    TECHNICAL ANALYSIS(contd)

    1. The DOW Theory

    Primary Moves: broad based market movement lasting for several years.

    BULL marketupward primary move, in which successive market rallies

    tend to penetrate previous highs:BEAR marketdownward primary move, in

    which successive market rallies fail to penetrate previous highs, and declines

    penetrate previous lows. Secondary Moves: occurs within primary moves. Represents interruptions

    lasting for several weeks or months. Leads to technical corrections when

    market is adjusting to previous excesses.

    Day-to-Day Moves: occur randomly around the primary and secondary moves.

    Analyzing Equity Securities

    ANALYSIS OFAGGREGATE MARKET

    2. Technical Indicators for Aggregate Market

    1. Advance-Decline Line

    2. New Highs and Lows

    3. Volume : A high volume is considered bullish

    4. Cumulative Offers to Bid

    5. Contrarian Opinion: Odd-Lot Index=Odd Lot Sales/Odd Lot Purchases

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    TECHNICAL ANALYSIS(contd)

    Volume

    Odd-Lot Index

    Cumulative Offers-to-Bids Technical indicators, graphs, charts, for individual shares

    Head and Shoulders patterns: These are time series graphs ofmarket

    indextoshareprice ratiothat indicate endofrallies.

    Support and Resistance patterns/level This is a time series graph of

    marketindexthat indicates newandendingrallies.

    Analyzing Equity Securities

    ANALYSIS OF INDIVIDUAL SHARES

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    TECHNICAL ANALYSIS(contd)

    Demerits of Technical Analysis:

    1. Failed to outperform simple buy and holdstrategy

    2. Tools of technical analysis (graphs, charts,

    indicators) can be misinterpreted

    3. Rule could be self-destructive if many analysts

    use it.

    Analyzing Equity Securities

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    PERFORMANCE

    EVALUATION

    Concerns assessing the performance of a portfolio and

    hence a portfolio manager

    A performance measurement system should address twoconcerns:

    How did the manager perform after adjusting for the

    risk associated with the active portfolio strategyemployed?

    How did the manager achieve the reported return?Was the stated strategy followed?

    Introduction

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    Benchmarksfor EvaluatingPerformance

    Market Indices

    GSE All-Share Index

    Databank Stock Index

    Performance Evaluation

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    Generic-InvestmentStyle

    IndicesGeneric-Investment Style Indices

    Measures performance of various investmentstyles, and compared with published styleindexes

    Style classification: large value, large growth,small value, small growth

    P/B ratio used to classify stocks as value or

    growth stocksGrowth oriented managers concerned aboutearnings growth; value oriented managersconcerned about price movement

    Value stocks are cheap stocks (low P/B ratio)

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    NormalPortfolio

    Normal Portfolios

    Customized benchmark that includes all of

    the securities from which a managernormally chooses, weighted as themanager would weight them.

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    Single IndexMeasuresofPortfolio

    Performance

    1. The Reward-to-Variability Ratio (the SharpeIndex)

    Performance Evaluation

    A good measure of performance considers bothrisk and return. Two common measures ofportfolio performance that considers both riskand return are:

    p

    fp RRSIW

    !

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    Treynor Index

    2. The Reward-to-Volatility Measure (the TreynorIndex)

    p

    fp RRTIF!

    Recall: Standard deviation or variance measurestotal risk, but beta measures systematic risk

    Note: BothSI and TI measure excess returnovertherisk-free rate torisk

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    Single IndexMeasuresofPortfolio Performance

    (contd)Illustration:- Calculation of Sharpe and Treynor Indices

    Performance Evaluation

    PERIOD A B MARKET INDEX RISK FREE RATE

    1 10.4 15.4 17 8.6

    2 -15.3 -15.7 -19 10.3

    3 20 23.4 12.3 11.5

    4 26.1 23.2 20 11.9

    5 32.1 28.5 20 12

    6 -30.7 -28.6 25 11.2

    7 26 25.6 17.4 12.5

    8 15.9 18 21.5 13

    9 21.5 24.7 23.9 13.1

    10 -24.1 12 -9.8 9.5

    MEAN 8.2 12.7 12.8 11.14

    STD DEV 21.7 18.3 14.2 1.4

    BETA 0.79 0.42 1

    PORTFOLIO

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    Equity Performance AttributionModels

    Performance Evaluation

    1. Timing short term factor trends2. Market timing3. Security analysis

    These models seek to explain the sources of equityportfolio return in terms of three actions of portfoliomanagers, viz:

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    Equity Performance AttributionModels

    The equity performance attribution attribution analysisis done with the view to determining:

    1. The sources of return2. Whether the short-term factor timing is

    statistically significant3. Whether the market timing is statistically

    significant4. Whether the security analysis is statistically

    significant


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