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Analyzing User Research Interviews
Diane Loviglio@dianeloviglio
General AssemblyJanuary 19, 2013
Architecture & AnthropologyStartup FounderUX ResearcherStartup Advisor
Gaining empathy for ...
What We’ll Be Doing Today
Conducting an InterviewAnalyzing Techniques
- Affinity Diagram- Grids- Spectrums- 2x2s
Viewing the Final Report
Conduct the Interviewand Take Notes
Making Post-it Notes
pic of post it notes in groups
One idea per post-it!
Practice Making a Post-it Note
Prepping Your Space
Participant Boards Post photos and artifacts around the room.
GridsSeeing the data all at once.
Affinity Diagram
pic of post it notes in groups
Group like with like.Re-sort and rename.
Spectrums & 2x2s
pic of post it notes in groups
Comparing one axis with another.
Now It’s Our Turn