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7/23/2019 Analyzing Your Audience & Purpose.pptx
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The Writing Process
Prepared by: KJPdeUngria
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Planning
Who is your audience?
Determine the subject
Determine the language to be used.
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Analyzing Your Audience & Purpose
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“ Designing a presentation without an audiencein mind is like writing a love letter and
addressing it
!o "hom #t $ay %oncern&' (Ken )aemer*
+!,! Presentation -esearch $anager
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An audience is never wrong. An individual of itmay be simple-minded, but a thousand simple-
minded in the dark -- that is critical genius.“
/0illy "ilder
"hy consider the audience1
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"ho +re 2our -eaders1
0road3roup
45perts
45ecutives
$anagers
!echnicians
0eginners6on/
specialists
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Why is your audience reading yourdocument?
Category ofReaders
Descriptions
Primary+udience
/ Uses the document in carrying out their jobs.e5: an e5ecutive to determine which project to7und.
8econdary+udience
-People who need to stay aware o7 developments inthe organi9ation but do not directly act or respondto the document.
45: managers who need to be aware o7 the projectsoutlines .
!ertiary+udience
-People who might take an interest in the subject.-45: groups* local government and etc.
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+udience +nalysis
+udience
%haracteristics1
6eeds and e5pectations1
anguage1
Knowledge ,45perience evels1
"ho1
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Understanding the
Cultural Variables “on theur!ace"
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Cultural Variables
Political
4conomic
8ocial
-eligious
4ducational
!echnological
inguistic
source: International Technical Communication, ancy !. "oft#$%%&'
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Understanding the %ultural ;ariables“0eneath the 8ur7ace'
"hat do you think1 +n +merican manu7acturer o7 deodorant
launched an advertising campaign in Japan inwhich a cute octopus applied the <rm&sproduction under each o7 its eight arms. Didthis campaign succeed1
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=resca so7t drink was being promoted by a saleswoman in $e5icowith a sales pitch greeted with laughter. "hy so1
=-48%+ > esbian'
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“ Come Alive WithPepsi”“ Pepsi brings your ancestorsback from the dead”
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Considering Cultural Variables as You Write
The challenge of communicating e(ectively with a person fromanother culture is that you are communicating with a person,not a culture. )ou cannot be sure which cultures havein*uenced that person # ovitt* ?@@@A.
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Writing !or #ulticultural $eaders
imit vocabulary* use 8impli<ed 4nglish
Keep sentences short
De<ne abbreviations and acronyms
+void jargons* idioms* slang
0e care7ul with graphics
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3oogle* BC?C www.google.comEcorporateEtech.htmlF.
o+ddressesthe general reader.
o
!he process ishighlyotechnical * thecartoon drawings*simple Gowchart*and the cleare5planations o7terms such as
:inde5 server' and“doc server “ makeit a very accessibledocument
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Uses audience/centeredlanguage to transcend
one&s own perspectivewhile considering theneeds and interests o7 thereaders.
3etting inside someoneelse&s shoes.
%eep in mind
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What is your purpose?
"hat do you want your readers to know or do1
"hat belie7s and attitudes do you want them to hold1
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De<ning your purpose
!plicit Purposes to provides in7ormation
to give instructions
to persuade the reader
to enact Hor prohibit somethingA
"mplicit Purposes !o establish a
relationship !o create trust and
establish credibility
!o document actions
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#mplications: )ow
+udience and Purpose+Iect Documents
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+udience and Purpose control several7eatures:
%ontent
rgani9ation
ayout
anguage and tone