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Anamika khana : Brand

Date post: 29-Jul-2015
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Page 1: Anamika khana : Brand
Page 2: Anamika khana : Brand

Origin : 1995 got recognition

Place : Kolkatta, India

Brand Mission : To open itself to the international brands & market

Brand Philosophy : Strongly ethnic – sometimes deconstructed, sometimes drape based, always layered, always with a twists

Brand Aesthetics : High Fashion Fusion Brand.

Page 3: Anamika khana : Brand

Pricing : High

Product : Couture Garment

Promotion : Non

Place : Kolkatta & in other major cities & Internally too.

Page 4: Anamika khana : Brand

Strength : Styling Global Recognition International tie ups Bollywood

Weakness : Unknown to masses No Branding

Opportunities : Establishment Expansion

Threats : Competition Copy /Rif off

Page 5: Anamika khana : Brand

COLLECTION

Page 6: Anamika khana : Brand

Delhi Haute Couture 2012

Page 7: Anamika khana : Brand

Celeb’s Wearing Anamika

Page 8: Anamika khana : Brand

Muse

Page 9: Anamika khana : Brand

THANK YOU


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