“Play to the strength of the mobile” – Communications, Spontaneous, Geo-sensitive, Short periods of use and Focused activity.

ANATOMY OF A SUCCESSFUL APP

1

1

Making it awfully simple (UI)

• Make intent obvious – focus on one thing

• User-centric controls and terminology

• Minimize the Effort Required for User Input

2

Adaptable to Change > Sustained Investment

Fix issues, introduce new features, continuously improve the user experience

ANATOMY OF A SUCCESSFUL APP CONTD.

2

34 Product Integration – Make

the phone talk to the product

ANATOMY OF A SUCCESSFUL APP CONTD.

3

5 “Content that people care about” – iOS Human Interface Guidelines“In a game, people care about the experience; they don’t expect to manage, consume, or create content.”

Incredibly Useful Incredibly Fun

6 Social by birth > connects people “Facilitates conversations, makes it easy for them to express and share.”