Anchor Ads

TM

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Display Ad Marketplace

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Current State Of The Display Ad Marketplace

Web surfers have learned to ignore banner ads. Eye-tracking studies show that most consumers don't even look at them.

The Industry Standard, March 10, 2009

The average click through rate for IAB standard display banners was 0.10% in 2008.

DoubleClick 2008 Year-in-Review Benchmarks, June 2009

Online users see more than 1,800 online ads per day, which is an increase of more than 250% since 2004.

Forrester Research: Go Big Or Go Home, June 19, 2009

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Problem:The overall effectiveness of IAB display ads is diminishing

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Current State Of The Display Ad Marketplace

Challenge:Create an ad unit that stands out from the oversaturation of IAB banner ads and captures the attention of website visitors leading to increased clicks and conversions

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Anchor Ad Solution

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Innovative, Effective, Targeted The Anchor Ad provides premium placement on publisher websites in a unique display ad format that instantly captures the consumers’ attention. The ad is “anchored” to the browser and displayed horizontally across the bottom of a web page above the content. More effective than a standard banner ad, the Anchor Ad maintains its position in the browser window as the consumer scrolls down the page.

Anchor Ad Overview

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Ad rises up from bottom of browser

Ad rises up from bottom of browser

Remains visible as

page scrolls

Remains visible as

page scrolls

Close ad to remove from

browser

Close ad to remove from

browser

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Anchor Ad Features

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Accommodates Interactive File Formats Including

Video and Flash

Accommodates Interactive File Formats Including

Video and Flash

Unique Layout Allows Design Elements to Extend Beyond the Ad Background and Stand Out on the Page

Unique Layout Allows Design Elements to Extend Beyond the Ad Background and Stand Out on the Page

Customize the Background Color to Coordinate With

Publishers Website

Customize the Background Color to Coordinate With

Publishers Website

Anchor Ad Location Remains Constant and Delivers Premium Placement Regardless of

Where the Consumer is on the Page

Anchor Ad Location Remains Constant and Delivers Premium Placement Regardless of

Where the Consumer is on the Page

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Anchor Ad Performance

Anchor Ads average 1.4% click through rate (CTR)

Anchor Ad delivers conversions (View To Conversion ratio/VTC ) at nearly the same rate that IAB display banners produce only clicks

Bottom line: Anchor Ad delivers superior CTRs and conversions

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Anchor Ad Specifications

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• Pricing: Supports multiple pricing models: Views, Clicks, Conversions

• Dimensions: 800x100 (Top 30-50 pixels need to have transparent background)

• File Formats: PNG, GIF, Flash (SWF), Video• Targeting: Geo, day-parting, site-specific• File Size Max: 75k (PNG, GIF) 100k (SWF) All ads

must be hosted by Premium Access Media• Design Controls: Background color, size, font• Campaign Optimization: Automated performance-

based distribution logic and performance-based optimization tools

• Reporting: Real-time campaign performance reports including multi-level conversion tracking

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Email: adsales@premiumaccess.comPhone: 866.957.7326Fax: 602.297.4219 Website: www.PremiumAccess.com

Email: adsales@premiumaccess.comPhone: 866.957.7326Fax: 602.297.4219 Website: www.PremiumAccess.com

Contact

10The advertisers shown in this presentation are for demonstration purposes only

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