Analysing and Identifying ancillary texts and conventions

Billboard – A huge panel used to advertise and market films in busy city areas and

usually on motor ways as well

Large title

Lets the viewers know what it is, identifies the

film and also attracts attention

Large image

Main item that attracts attention, engages audience, lots of

connotations scan be drawn from image

Release date Lets the viewer know the date of

release

Logos Shows who's involved,

promotes and acknowledges the

companies

Tag line Gives a insight to the film,

used to attract the audience further, usually

a line used within the film or a catchy sentence

Colour scheme

A colour scheme is used to suit the film, lots of

conventions can be drawn from the film which can be used to identify the

them

Simple/large Size and simplicity are

important as the viewer will only have a short period

looking at it, they need all the information they need in short and simple way

Poster – Various sizes, mainly no bigger than a metre/ 1.5 metres in length. Can be seen on the road sides, available in shops, side of buildings

Title

This here to promote and identify the film

to viewers

General information Gives the viewer general information on the film

Image

This will give away the most information on the film as many connotations will be able to be

drawn from this Quotes/ratings/recommendations

Gives other peoples reviews and opinions on the film, it will also

normally include a star ratings which have been done by film magazines

Lets the viewer know the date of release

Release date

Attractions There will be things on the poster that will be there to attract viewers like a good

colour scheme being used and also attractive shots of the

actors

Actors/Actresses The people acting in the film will shown,

the most famous actors will be more visible, this can give people an insight to

the quality of the production

DVD – features 2 sides, the front is like a smaller version of the poster and the back which features information, film specifics and production information

Title Blurb

Images

Barcode

BBFC rating

Tagline

Special features

Film specifics DVD logo

This will give away the most information on the film as many connotations will be able to be

drawn from this

This here to promote and identify the film

to viewers

Gives a brief introduction of the film and also builds up the

story

Gives a insight to the film, used to attract the

audience further, usually a line used within the film

or a catchy sentence

Shows the exclusive features and content the viewer gets for

buying the film, usually includes; deleted scenes, behind the

scenes, interview with the cats etc…

Identifies it’s a genuine DVD

This is found at the bottom of the back page and

features things like the running time, BBFC rating,

languages etc…

This shows what age a person has to be to watch

the film, this can be either U, PG, 12, 12a, 15 or 18

The barcode is featured on the back page at the bottom and is just for the product at

the point of sale

Title

Image

Date

Tagline

Production logos

Simple and clear

Colour scheme Poster

BarcodeTitle

DVD logo

Special features

Image

TaglineProduction

company logo

Blurb

Review

Film specifics

TaglineImage

Release date

Title

Very simple