TINSEL,TIDINGS,

HOLIDAYAND

FINDINGSA recent study* from Alliance Data Retail Services shows how the holiday shopping season wrapped up in 2014. Findings indicate that consumers took

advantage of early sales, saving more on their purchases but spending more overall.

©2015 Alliance Data Systems, Inc.*Based on an Alliance Data proprietary consumer panel of credit card holders and transactional data.

Compared to last year, 12% more shoppers saved on gifts using rewards, discount o�ers, and coupons.

Nearly 1/3 spent more this holiday season than they did last year.

began holiday shopping around Thanksgiving even though sales started earlier this year - up 4% from last year.

Where consumers said they did the majority of their shopping this year vs. last year:

With gas prices dropping, here’s how consumersplan to use the extra money in their wallets:

Top days of holiday credit sales:

IN-STORE

TOP FACTORS: LOWEST FACTORS:

When determining which online retailer to order from:Nearly ½ of peoplesaving aren’t savingfor anything specific.

¼ of peopleare saving fora vacation.

Average spent on recipient:

used emaildiscounto�ers.

58%

felt Black Fridayo�ered the best deals.

No

v. 2

8th

No

v. 2

9th

Dec

. 20

th

17%said they could get the best deals any weekday in December.

16%

used direct mail discounto�ers.

used mobilecoupons - upnearly 5% fromlast year.

54% 26%

KIDS $304

$220

$140

$50

FAMILYMEMBERS

SIGNIFICANTOTHER

ADDITIONALGIFT RECIPIENTS

BLACK FRIDAY1.

2.

3.

4.

5.

SATURDAY AFTER BLACK FRIDAY

SATURDAY BEFORE CHRISTMAS

SATURDAY, DECEMBER 13

SATURDAY, DECEMBER 6

Freeshipping

Productreviews

Productdescriptions

Returnin-store

Productprice

DOWN 11% REMAINEDTHE SAME

REMAINEDTHE SAME

VIA LAPTOPOR DESKTOP

VIA MOBILEDEVICE

GENERALBILLS

HOLIDAYBILLS

SAVINGS

of shoppers felt that Cyber Monday o�ered the best holiday deals.

20%

37%

35% 12% 30%