8/13/2019 andows (5)

1/26

8/13/2019 andows (5)

2/26

8/13/2019 andows (5)

3/26

Agenda & Key Terms

Industry Analysis

Why this Product?

Mission & Vision

Target Market

SWOT Analysis

Marketing Mix (4 Ps)

8/13/2019 andows (5)

4/26

I NDUSTRIAL ANALYSIS

SamsungApple htc Blackberry

apple

samsung

blackberry

others

9%

46%43%

MARKET SHARE OF THE COMPETITORS

8/13/2019 andows (5)

5/26

Mission

To be a leading producers of Mobile phones by dedication to innovation,

technology, corporate protocols, dynamic leadership and communication to

our partners and stake holders.

Vision

To be Indias premier Mobile phone companies offering innovativefeatur es super ior qual ity and value to our custom.

By 2016 we wish to achieve 30% of market share and while it would be

best in terms of consumer value , customer service, employee talent,

predictable growth.

8/13/2019 andows (5)

6/26

WHAT IS UNIQUE ABOUT OUR

PRODUCT ?????

WHY YOU SHOULD BUY OUR

PRODUCT ??????

Ever wondered how it would be if Android

Apps and Windows go hand in hand? FruitNinja bombarding all sort of fruits on your

Windows

WE PRESENT TO YOU ANDOWS

8/13/2019 andows (5)

7/26

Android - Open source software 850,000 Devices activated everyday

450,000 Applications Available

300,000,000 Android devices worldwide

CE 6.0 kernel

Metro UI based on tiles, can be managedwith drag'n'drop

Integration with Xbox Live and Zune

Find My Phone feature in Windows Live

8/13/2019 andows (5)

8/26

Android JellyBean 4.1

Released on June 27, 2012.

Latest version of Android.

Smoother user interface.

FEATURES Windows Mobile 8

New features:

VoIP

Windows Live

HTML e-mails support

AJAX, JavaScript and XMLDOM support on I

nternet Explorer Mobile

.NET Compact Framework

Improved Internet browsing More personal choice

Finger friendly touch

8/13/2019 andows (5)

9/26

ANDOWS gaming 3GHz CPU witch ARM architecture

Adreno 200 Graphics core (22 million triangles per/sec and133 M Pixels/sec)

on February 8th, 2011, only apps made in XNA 4.0 will be accepted; OpenGL ES 2.0, Direct3D Mobile,

With XNA 4.0,

3D graphic support:

- multitexturing (max 2 textures)

- Vertex Buffer Object- Shadow mapping

- Skinned 3D model

- Stencil Buffer

- GPU instancing

- Alpha test

- Up to 3 per vertex lights- Per pixel light

- Environment mapping

- Fog

- Blending

- No custom shaders support

8/13/2019 andows (5)

10/26

Barcodes/QR Codes

Images/pictures

QR MS Tag Matrix BeeTag

MMS

(Multi-Media Messaging Service)

WE ALSO OFFER

CINEMAGRAPHF

BATTERY LIFE OF 2500 MAH

2GB RAM

OFFLINE MAPS (IN BUILT APPLICATION HERE)

4.5 SCREEN RESOLUTION

SMART CAM WITH 8 MEGA PIXEL CAMERA

32 GB EXPANDABLE MEMORY

8/13/2019 andows (5)

11/26

WE OFFER OUR PRODUCT WITH A

PORTABLE CHARGING PLATE

8/13/2019 andows (5)

12/26

Benefits

GPRS

Visual

E-mail

Stock

Inter-company connections

Music Radio

Camera Games

Making phone calls Texting Time

8/13/2019 andows (5)

13/26

Target marketsYouth: WE TARGETYOUTH BECAUSE THEY ARE

EXPERIMENTAL IN NATURE

AND HAVE THE

ANPURCHASING POWER

Kids: WE OFFER AGAMING HUB WHICH IS A

GREAT ATTRACTION FOR

KIDS

Work force: CAN

EXPERIENCE MULTI

UTILITY FEATURES IN

THERE HANDS

Th St t f M bil

8/13/2019 andows (5)

14/26

The State of Mobile

Number of INDIAN adults (13+) with a mobile phone :234million

Percent of mobile-only households : 27

Percent who use text-messaging : 71

Percent who access the web : 42

Percent of smart phones : 40

Percent of smart phone users who access the web at least

daily : 78

8/13/2019 andows (5)

15/26

SWOT analysis

8/13/2019 andows (5)

16/26

Strengths

8/13/2019 andows (5)

17/26

Weakness

InfantProductin the market

Time it will

take to getdesired

market share

GloballyToughCompetition

8/13/2019 andows (5)

18/26

8/13/2019 andows (5)

19/26

MARKETING MIX

8/13/2019 andows (5)

20/26

PRODUCT

OUR PROUDUCT IS A INOVATIVE

PRODUCT WITH UNIQUE FEATURES

AND DIFFERENT EXPERIENCE BRAND NAME : ANDOWS

Product L ife Cycle

Our product lie in I ntroduction Peri od of PLC

Low sales

H igh costs per customer

Negative prof i ts

I nnovator customers

Many competi tors

Objective: To create awareness of product

Offer a innovative product

Pr ice at cost-plus

Selective distr ibution

Awarenessdealers and early adopters

8/13/2019 andows (5)

21/26

PlaceThe term place deals with var ious methods of transporting and storing goods and then

making them available to the customers.

I t involves all activities from raw mater ial to fini shed goods.

There are a number of ways in which Andows can be distributed -

Independent retailers - Many people like to buy mobile phones from independent

retailers because they offer a vari ety of dif ferent phones and give advice on the bestphone available.

Network provider - This distribution channel means a retail outlet belonging to a

network provider. For example, Airtel or Vodafone.

Onl ine - These days a lot of people l ike to buy products onl ine, thus availabil i ty ofAndows onl ine is very important. Consumers love to buy products onl ine because you

can look for what you want as long as you li ke, examine information and compare

alternati ves. A big advantage of buying onl ine is that you cut out the middle person, and

products are offered at cheaper prices. Simi larly, Andows can be bought f rom Andows

website, which would tell consumers about range of models, pri ce and features.

8/13/2019 andows (5)

22/26

PRICING

As a new comer our pri cing strategy is to intr oduce our products in the

market at lower prices so as to create huge demand in the market and

then compete with other competi tors.

As we come up in the demand, we wil l increase our prices and wil l

provide more value to our customers

Penetration Pr icing

Our product wil l lieon penetration strategy

with high quali ty & low

price

For introducing new

Product Price low to capture

market share

Expect to make prof i t

in volume

8/13/2019 andows (5)

23/26

Promotion

As we are in the Intr oduction phase,

ourobjective is to create brand awareness

through Informative Advertising.

Use of Pr int Media, Radio

Advertisement, Hoardings in Public

Spots, Organizing Events, TVCommercial etc.

Tie Up with major Cr icket and

football events as they are highly

watched .

I n-f i lm advertising, in i ts most

effective form, is about a brand being a

part of the cinema's content.

8/13/2019 andows (5)

24/26

Web Marketing

Social Networking: I n order to reach out to the TA and ensurethat they feel more connected with the brand i t is necessary to

start making conversation.

facebook

Creating a community on facebook

Creating a Fan page on facebook

This wil l enable the brand to keep its TA engaged and updated on

the introduction of new models and events

twitter Creating an active account on a micro-blogging site such

as twi tter, where regular tweets on product and event

updates wil l ensure interactivity

Followers wil l be encouraged to tweet their suggestions on

new models.

8/13/2019 andows (5)

25/26

Now ANDOWS on your wrists

8/13/2019 andows (5)

26/26

BRAND AMBASSDOR