ENTERING THE CUSTOM PUBLISHING WORLD

REALITYSANLAMS LIFESTYLE, WELLNESS & REWARDS PROG.

WHAT IS REALITY BY SANLAM?

REALITYMAGAZINE

Why?

Treasure your relationships, not your possessions.

—Anthony J D’Angelo

ADVICE TO CORPORATES

Publishers – niche / large / small / specialized ……

Be very clear on what you want to achieve.

● Discipline

● Differentiation

● Simplicity

● Flexibility

● Measurement

Budget and Advertising Revenue

Distribution Channels

Content

PUBLISHING HOUSE EXPECTATIONS

Manage Expectations

i. Define who does what

ii. Budget

iii. Who does what

iv. Timings

v. Experience

Try to understand what your client is trying to achieve.

STRATEGIES, PLANS, RESOURCES

MEASURING RESULTS & BOTTOM LINE

Measurement criteria must be decided prior to publishing the first issue.

Survey on an ongoing basis

i. Per issue

ii. Annually

Translate back to a numerical value.

Track progress (or lack thereof)

LEVERAGING SUCCESS

Success is relative, and dependent upon YOUR objectives.

Get Executive support by lobbying

Get your mag everywhere,

i. Waiting rooms

ii. Golf Days

iii. Foyers

Questions?