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The global experts in social video advertising Social Meets Video: Unlocking Advertising Potential Tuesday, 22 nd May 2012
The global experts in social video advertisingThe global experts in social video advertising
Social Meets Video: Unlocking Advertising Potential
Tuesday, 22nd May 2012
AN OLD FRIENDAN OLD FRIEND
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SOAP OPERA TIME IS OVER!!!SOAP OPERA TIME IS OVER!!!SOAP OPERA TIME IS OVER!!!
SOCIAL VIDEO SOCIAL VIDEO ADVERTISINGADVERTISING
NOW LET’S TALK NOW LET’S TALK ABOUT VIDEOABOUT VIDEO
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EVERYBODY EVERYBODY IS FIXED ON IS FIXED ON
ONE KPIONE KPI
MINE IS BIGGERMINE IS BIGGER
ENGAGEMENTENGAGEMENT
Engagement is the silver bulletEngagement is the silver bulletENGAGEMENT IS A SILVER BULLET
Intention x Attention = EngagementIntention x Attention = EngagementIN
TEN
TIO
N
In-banner Autoplay
Pre-rollIntertistitial video
In-game
In-banner Click-to-play
In-content Click-to-play
ATTENTION
Roll over
ENGAGEMENT
MOST COMMON BUZZ LEGENDS
DATI NIELSEN
CONTENT IS KING
DISTRIBUTION IS QUEEN
99% YOUTUBE VIDEOS = LESS THAN 100K VIEWS
Source: Tube Mogul: Video Advertising Playbook, 2010
YOU DO YOU DO NOT NEED NOT NEED
TO BE A JEDITO BE A JEDI
YOU DO YOU DO NOT NEED NOT NEED
TO BE A JEDITO BE A JEDI
TIPPING POINTTIPPING POINTTIPPING POINTTIPPING POINT
KICK OFF WITH A BANG
FIRST 24 HOURS ARE CRITICAL
HOW DO YOU HOW DO YOU FILL THE GLASS?FILL THE GLASS?
IS YOUR BRAND CONTENT SAFE
DON’T USE OLD DON’T USE OLD STYLE SEEDINGSTYLE SEEDING
SEEDING GOES ANYWHERE
100% BRAND SAFE100% BRAND SAFEIS THE NEW IS THE NEW
MANTRAMANTRA
NOT
brand safe
Where do we place your video? The perfect mix Where do we place your video? The perfect mix
Influential publishersFacebook
Adloox certified
Facebook API partner
BLOGS ARE NOT DEAD
Consumer interest in blogs keeps growingConsumer interest in blogs keeps growing
Source: NM Incite
Social sites
You want maximum engagement!You want maximum engagement!
Social publishers promote the video and your brand on their social media platformsThis creates a natural uplift and increased brand awareness on social media
Facebook Twitter
You Tube
We believe in the power of influenceWe believe in the power of influence
THE SUGAR: THE SUGAR: FACEBOOK FACEBOOK
IN-GAME VIEWSIN-GAME VIEWS
Not this guy
Average social gamer
Popcap / Information Solutions Group 2010 Social Gaming Research
Ultra-fine targeting abilities – leveraging Facebook data (age, gender, location)
Opt-in Model
USER OPT-IN TO WATCH, NOT FORCED LIKE PREROLL
Opt-in Model
Source: TubeMogul Report
3 X TIMES MORE SHARING COMPARED TO SEEDING
http://socialtimes.com/a-complete-look-at-how-social-games-increase-brand-awareness-by-up-to-550_b42094VERY POSITIVE HALO EFFECT
Maximise your performance through OTSMaximise your performance through OTS
What is opportunity to see?The number of people who will potentially view the video on Facebook via a share from one of their Facebook friends
250,000 views
520,000 people
25,000 shares*
20.8 friends**Based on a 10% share rate & an official average from Facebook that 16% of friends see your share on their newsfeed.
INTERNET vs FACEBOOK
Social video processSocial video process
Identification of the influencers using Ebuzzing labs &
distribute of your content to the right
environments
Engagement, sharing and
conversation
Your branded video content
& publisher brief
Detailed reporting &
monitoring for your campaign
Video performance – Campaign simulationVideo performance – Campaign simulation
250,000
8%share rate
5-6%CTR
OTS:
3,250,000 people
€30,000
estimated free views 40%
paid views
BUT…BUT…
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27/04/09
BE A JEDI…Andrea Febbraio
BE A JEDI…Andrea Febbraio
Paris | Toulouse | London | Rome | Milan | Dusseldorf | Hamburg | Madrid | Luxembourg | Casablanca
