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Berlin Wholesale MarketThe centre of freshness in the heart of Berlin

Innovation in Development

Agenda

Facts and Figures

Business Strategy

Projects

Partners

Future Plans

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Agenda

Facts and Figures

Business Strategy

Projects

Partners

Future Plans

The Company

Founded in 1960

Shareholder

Government of Berlin

Company objectives

Renting

Facilitymanagement

Operator of consumer

market halls

Staff

27 Employees

Headquarters

Berlin, Beusselstr. 44 N-Q

Facts and Figures

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The Market

Size

326,475 m

Products

Fruit and vegetables

Meat

Fish

Additional foods

Services

Customers Restaurants, Hotels

Bulk consumers

Retailers

Street markets

Turnover

500,000 t/ 1.0 Bn.

Facts and Figures

Former Flower Market

Size

23,037 m

Products Cut flowers

Plants

Grower products

Services

Turnover

31.0 Mio.

Relocation: Beusselstrae

in 2010

Divestment: 2011 - 2013

Facts and Figures

http://www.berliner-grossmarkt.de/dt/blumengrossmarkt_lage.asp?site=blumengrossmarkt&usite=blumengrossmarkt&ansicht=1&lage=blumehttp://www.berliner-grossmarkt.de/dt/blumengrossmarkt_lage.asp?site=blumengrossmarkt&usite=blumengrossmarkt&ansicht=2&lage=blumehttp://www.berliner-grossmarkt.de/dt/anfahrtsplan.asp?site=grossmarkt2&usite=anfahrtsplan&ansicht=1http://www.berliner-grossmarkt.de/dt/anfahrtsplan.asp?site=grossmarkt2&usite=anfahrtsplan&ansicht=2

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Consumer market halls Size

Arminius 2,917 m

Eisenbahn 2,567 m

Marheineke 1,648 m

Products

Fruit and vegetables

Fish and Meat

Delicacies

Services

Marheineke Market Hall:

Reconstruction 2007

Arminius Market Hall:

New Operator 2010

Eisenbahn Market Hall:

New Investor (2012)

Facts and Figures

The Market in 2004

Facts and Figures

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Facts and Figures

Facts and Figures

Distribution channels in the retail sector

Retail Stores

Supermarkets

Department Stores

Discounters

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Highly competitive market

Obsolete infrastructure and technical

equipement

Problems of hygiene and certification

Two wholesale markets with high operatingcosts

Consumer market halls with a high rate of

vacancy and a low basis of income

Facts and Figures

Management Results

Agenda

Facts and Figures

Business Strategy

Projects

Partners

Future Plans

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Business Strategy

Providing a one-stop shopping area for fresh

products

Expanding the range of fresh products

Providing modern infrastructure

Reducing the operating costs

Developing new retail concepts

Commitment to nutrition awareness Generating cash flow for investments

Agenda

Facts and Figures

Business Strategy

Projects

Partners

Future Plans

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New building for Deutsche See

Enlargement of Otto Weihe GmbH

Reconstruction of the fruit and vegetable

market hall

New building for Markt- und Khlhallen AG

Relocation of the flower market

Modernizing the waste managment station Children and nutrition

Development of new energy concepts

Projects

Sharing investment risks

Developing and implementing a new retail

concept for the Marheineke Market Hall

Long-term contract with a new operator for

the Arminius Market Hall

Selling the Eisenbahn Market Hall to

investors with proper concept

Selling the properties surrounding the former

Flower Market

Projects

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1,200 m

Market leader for

fresh and frozen fish

in Germany

Former building

rented by local

health authorities

New Deutsche See Building

Projects

New Deutsche See building

1,200 m

Market leader for

fresh and frozen fish

in Germany

Projects

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Enlargement of Otto Weihe GmbH building

4,400 m warehouse

Biggest tenant at the

market

Projects

Projects

Reconstruction of the Fruit and Vegetable Market

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Covered parking

area for employees

(800 parking spaces)

Centralization of

private parking

Projects

Reconstruction of the Fruit and Vegetable Market

80 ramps for loading

and unloading

Reduction of

operating costs: 20%

Reconstruction of the Fruit and Vegetable Market

Projects

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Projects

Reconstruction of the Fruit and Vegetable Market

Covered area of

12,000 m

Temporary location of

business

7,000 m of additional

sales area

New technical

equipment Open and friendly

atmosphere

High level of hygiene

Projects

Reconstruction of the Fruit and Vegetable Market

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Projects

Reconstruction of the Fruit and Vegetable Market

New cafe for

customers and

employees

1,700 m cooling and

freezing warehouse

More efficient:

single storeywarehouse (13 m)

Projects

New building for Markt- und Khlhallen AG

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12,300 m sales area

(increase of 100%)

5,300 m for plants

5,000 m cut flowers

2,000 m florists`

supplies

Projects

Relocation of the Flower Market

Projects

New waste management station

Greater logistical

flexibility

Increased hygienicstandards

Multifunctional building

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Projects

Projects

Initiatives in Nutrition Awareness

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The Market in 2004

Projects

The Market in 2012

Projects

Overall Investment: 50 Mio. (35 Mio. )

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Agenda

Facts and Figures

Business Strategy

Projects

Partners

Future Plans

German association ofmarkets

20 full members in threecountries

21 passive members

Network of wholesale andretail markets

More than 200 members

Networking on aworld-wide basis

Partners

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Agenda

Facts and Figures

Business Strategy

Projects

Partners

Future Plans

Former Flower Market

New zoning law:

2009

Sale of exterior space:

July 2010

Sale of market hall:

July 2010

Sale of remaining

space:

2012

New concepts for

creative industries in

the city centre

Future Plans

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Solar power 2012

Central cooling system 2013

Wood chip heating system 2013

Geothermal heat pump system ???

1

11

2

3

4

1

23

4

5,0 Mio.

Future Plans

Main Goals: Reduction of operating costs and climate

change

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Investment: 2.0 Mio.

Output: 1.2 MWh

Public-Private Partnership

Long-term contract

Fixed price for electricity

Future Plans

Built in 2012: Solar power station

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Solar power 2012

Central cooling system 2013

Wood chip heating system 2013

Geothermal heat pump system ???

1

11

2

3

4

1

23

4

5,0 Mio.

Future Plans

Main Goals: Reduction of operating costs and climate

change

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1

Thank youfor your attention!