1. Ana Beatriz Andreata Moraes 05/28/2012 BUS 245 Dr. Paul
GerhardtBRAZIL
2. Brazilian PerceptionEXPECTATION REALITY
3. EXPECTATIVE Federative Republic of Brazil Discovered in
1500, April 21 by Pedro AlvaresCabral. Became independent in 1822.
8,514,877 km of Area. Localized in South America.
4. 205,716,890 people. Miscegenation: African, Asian, European,
and Native Indian influences. Language: Portuguese Ethnic Groups
Black Main Religions 6.20% 1.30% 5.40% 53.70% Mulatto 38.50%
Catholic 53.70% Other 73.60% Protestant0.90% Spiritualit Unspecifi
ed
5. Executive : President Dilma Rouseff. (Elected Each 4 Years)
Legislative: National Congress and Federal Senate. Judicial:
Supreme Federal Tribunal. 1989 Constitution: Freedom of
Speech,press and Religion.
6. Mixed Economy. Government Controls: Power generation,
Oilextraction, Mining, Water Supply, and Telecommunications.
Currency: REAL / US$1 = RS 1,99 Member of: BRICS, WTO, and FTAA.
GDP: US$ 2.2 trillion GDP per Capita: US$ 10.800
7. Do not confuse Portuguese with Spanish;Brazil has strong
Family feelings;Build relationships is important;Do not refuse
coffee;Dress for Success;High concern for Soccer and Sports;Low
Concern for Time.
8. TOP 10 Countries (in TOP GOODSbillions) Mineral Fuel and Oil
China (US$ 28) Machinery United States (US$ 17) Iron and Steel
Argentina (US$ 16) Woods Agriculture Netherlands (US$ 9) Germany
(US$ 7) Japan (US$ 6) U.K. (US$ 4) Italy (US$ 3) Russia (US$ 3)
Spain (US$ 3)
9. Main ImportationsFuel and Oil;Mechanical
Equipment;Electrical Equipment;Vehicles and parts;Organic and
Inorganic Chemicals;Plastic and products;Optical and precisions
Products;Pharmaceutical;Fertilizers
10. Havaianas shoes are famous slippers from Brazil. Because of
itsversatility of colors and models, it conquered the world. The
responsible company for Havaianas is Alpargatas S/A. Its way of
selling is exporting through franchises. With more than 90 models,
it already sold 173 million of pairs justin 2011. It is 6 pairs per
second in more than 80 countries.
11. If someone from Washington State wants to import it: The
tariff for shoes importation in Washington is 10%; The most
effective way is through Franchises; The franchise taxes is about
US$15000; The installation of the store is US$125.000 US$ 200.000;
2% of the profit should be used for the society; Pay back: 24 36
months.
12. Stores should follow the standard (60 80m) and visibility.
Each country has ONE Havaianas distributor. All the products go
tothe distributor Kerry Sengstaken in California through
shipcontainers. The rest of the countries receive its shoes by
trucks. The inventory is possible because the shoes are not
perishable. All thereceived shoes are stored in a building in
California waiting for therequests. The products are fabricated in
Campina Grande Brazil.
13. The marketing used for the brand is the slogan:
TheOriginal, because there are several kind of slippers, butnone of
them are Havaianas.Newspapers, magazines, TV Advertisements,
YouTubevideos are used. All advertisements are colorful and
showgood moments or advantages achieved because of theslippers. In
Washington States advertisements, the strategy is toshow that
Havaianas is something exclusive. Other ways of marketing are: no
mass publicity, support tosport events, partnership with MTV for
visualization, andpartnership with famous styles and magazines,
such as:
14. The main challenges for the opening of the store
are:bureaucracy, planning, purchasing and inventory, need of
renewalcreativity, and the need to take decisions with the
franchisor. To be successful is necessary the importation and
selling incities with more than 200.000 people. The business
profitability is 12% to 15%.
15. Poverty (8.5% population in extreme poverty); Environment
Issues: need to reduce quantity of gas emission in 30%, and new
Forest Code that affect Amazon Forest; Low Education rates; Huge
corruption rates; Real CorruptionImages (2009)
16. In 2014, the Soccer World Cup will be hosted by Brazil; In
2016, the Olympics will be hosted by Brazil; The investments in the
country are being made, the country justneed to show that is worth
of it.