Andrew Goodwin’s TheoryMegan Cooper

‘Music videos are simply an extension of the lyrics’

Some key points:

1. Relationship between visuals and lyrics

2. Relationship between sound and visuals

3. Genre related style

Relationship between visuals and lyrics

Goodwin’s theory explains how a music video either links strongly to the lyrics, or is a complete contrast.

One example of this is James Bay’s ‘Let It Go’ music video, where the emotional lyrics are mirrored by the dim lighting and environment which is empty. Facial expressions from the artist also mirror the mood created by the lyrics of the song.

Relationship between the sound and visuals

Andrew Goodwin found that the visuals in a music video can be edited in time with music from the song.

He also states that certain visuals are sometimes repeated during the chorus, in order to emphasise the lyrics.

Genre related style

Goodwin goes on to explain how certain artists can repeat actions/styles within their videos, which can go on to make their trademark. This trademark then is further recognised by their fans when videos are released.

These actions and styles flow throughout an artists videos, such as Amy Winehouses videos, where her hair is a symbol which she is remembered by due to the repetition of it in her videos.