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Andy Rowland Manager, ecodyfi 1 March 2011 Ecodyfi An introduction
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Andy RowlandManager, ecodyfi 1 March 2011
Ecodyfi
An introduction
What is ecodyfi?
A local organisation bringing people together to foster sustainable
community regeneration in the Dyfi Valley
ecology &economy
Developing a robust economy, a strong sense of community and a healthy environment
What are we doing?Improving our quality of life in ways that don’t destroy the very things we value
Our vision
“for the Dyfi Valley to be a thriving bilingual community…
…with a reputation for sustainability”
Development• Partnership initiated 1997 by PCC, Dulas Ltd
etc.• First project 1998 – 2002 Community
renewables• Company limited by guarantee formed 1999• Reformed with wider agenda & local control
2002• Managed by Board of 15 people• Have had up to 6 paid staff, depending on
funding• £120,000 turnover 2009/10, mostly grants• No core funding; contracts increasingly
important
Renewable energy
Tourism
Waste
Woodlands
Transport
WHAT: 1998 – 2001
Sustainable energy
Tourism
Waste, ecological footprint & sustainable living
Public transport, cycling & walking
WHAT: 2002 - 2011
Language/landscape
Health & outdoor activity
Community consultations & planning including Dyfi Biosphere
Housing & community facilities
Youth facilities
Recent paid activities/projects
• Ynni’r Fro / Community Renewable Energy
Recent paid activities/projects
• Ynni’r Fro / Community Renewable Energy• Mentro Allan / Venture Out action
research
Recent paid activities/projects
• Ynni’r Fro / Community Renewable Energy• Mentro Allan / Venture Out action research• Dyfi Footprint partnership project
Recent paid activities/projects
• Ynni’r Fro / Community Renewable Energy• Mentro Allan / Venture Out action research• Dyfi Footprint partnership project• Tirwedd Dyfi: Welsh language &
landscape
Recent paid activities/projects
• Ynni’r Fro / Community Renewable Energy• Mentro Allan / Venture Out action research• Dyfi Footprint partnership project• Tirwedd Dyfi: Welsh language & landscape• Sustainable
tourism
Recent paid activities/projects
• Ynni’r Fro / Community Renewable Energy• Mentro Allan / Venture Out action research• Dyfi Footprint partnership project• Tirwedd Dyfi: Welsh language & landscape• Sustainable tourism• Community therapeutic garden
Recent paid activities/projects
• Ynni’r Fro / Community Renewable Energy• Mentro Allan / Venture Out action research• Dyfi Footprint partnership project• Tirwedd Dyfi: Welsh language & landscape• Sustainable tourism• Community therapeutic garden• Community Land Trust
Recent paid activities/projects
• Ynni’r Fro / Community Renewable Energy• Mentro Allan / Venture Out action research• Dyfi Footprint partnership project• Tirwedd Dyfi: Welsh language & landscape• Sustainable tourism• Community therapeutic garden• Community Land Trust• Community action planning (CMI/Biosphere)• Dyfodol Cambria: eg&s engagement
Unpaid activities/projects
• UNESCO Dyfi Biosphere• Bro Ddyfi Communities First• Dyfi Travel Guide• Community Energy Fund• Consultations & networking• Information & signposting• Company management &
development
Mentoring• Subject specific:
includes community based sustainable energy, ecological footprint, active travel
• Process: includes partnership working, behaviour change, community engagement
Partnerships & networking
• Evolved from partnership to social enterprise
• Facilitate other groups & joint actions• Partnerships with businesses & public
sector (tourism)• Dyfi Biosphere process• Community Climate Change,
Communiversity & Ynni’r Fro team
Behaviour change
• Mentro Allan seeking more active behaviours – a targeted health intervention – offered supported participation
• Ecological Footprint – limited success beyond usual suspects – appeal to relevant motivations
• Dyfi Travel Guide – information provision alone not sufficient
Community engagement
• Intermediary between people & “them”• Provide funding support• Bilingual delivery• Communities First participatory appraisal
Motivations/benefits vary between peopleBarriers can include the image &
perceived identity of the messenger
