Anesthesiology

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Wolters Kluwer – Trusted Global Content Partner

300+

NETWORK SOCIETY PARTNERS

60+HEALTH CARE SPECIALTIES CHANNELS

50+ 1.2Global Opt-In

Email Subscribers

MILLIONJournals and Media Brands

2.2Subscribers

MILLION

Proud Publishers of

Stroke AIDSRETINA

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Anesthesiology

Official Journal of the ASA– Over 90% of practicing

Anesthesiologists are members

51,628 Total Access Subscribers– 43,006 Print Subscribers– 8,622 Electronic-Only Subscribers

89,850 Monthly Website Visits 46,058 eTOC Subscribers

– 39% eTOC Open Rate 47,500 Opt-in Email Subscribers

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http://www.anesthesiology.org/

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Leveraging Multi-Media Journals

Reach Engagement

Exposure

APPPrint Web/eMail

5Sources: Wolters Kluwer Content Consumption Survey, 2014 (n=12,392) Statistical significance ±1.17% at 99% confidence level

Kantar Media, Sources & Interactions: March 2015 Medical/Surgical Edition

CME/CEActivities

63%

Journals -Online/Mobile

84%

69%

E-mail Newsletters

Journals -Print

64%Conferences& Symposia

65%

Journal Usage Increases Engagement Opportunities

Subscribers access digital journals 8x

month.

98% read journal articles96% research clinical situations92% read journal abstracts

Journals are top resource among HCPs for staying up to date on latest research.

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Print + App Bundle: Issue-

Based Advertising

Print AD

APP AD Print Journal and iPad Edition Over 50,000 Subscribers Peer Reviewed

Advertising Opportunities Print & App Ads: Content Links, Video & Content Embedding Cover Sponsorships: Print Cover Tips + iPad Cover Bands TOC Sponsorship: Print, App Band + eTOC Custom Distribution: Outserts, Gatefolds, Supplements,etc. Views and Engagement Reporting

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Digital iPad Bands

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Anesthesiology

1,700 Average Cover Band views per issue.

1,000 Average TOC Band views per issue.

Exclusive Digital Cover Band Digital TOC Band

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Web Banner Advertising:

Brand Awareness

Advertising Opportunities ROS and Home Page Roadblocks Article Collection Sponsorships: Roadblock + ROS + Custom eNewsletter Geo and Site Targeting Rich Media, In-banner Video, expandable. ROS sizes for maximum exposure:

300 x 250, 300 x 600, 160 x 600, 728 x 90, 300 x 50.

Anesthesiology 89,852 Average Monthly Visits 314,082 Monthly Global Impressions 103,570 Monthly U.S. Impressions 0.12% Benchmark CTR Views and Engagement Reporting

Leaderboard

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Most Popular Sponsorship: Content Drivers

Anesthesiology Exclusive Home Page position Contextually Targeted Your brand logo 3 Featured Text Links hyperlinked to

your website, content, ePrints or video.

23,136 MPS Views per month

Logo Max Width = 255 pixelsLogo Max Height = 30 pixels

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eTOC Banner Sponsorship: Brand Awareness

Electronic Table of Contents 100% Opt-In Subscriber Base Exclusive Sponsorship Sent with each issue 160 x 600 Ad Unit

Anesthesiology 46,058 Opt-in Subscribers 38% Open Rate .26% Average CTR

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Complete Access E-Mail

Anesthesiology

Custom e-mail to: 49,400 Global Complete Subscribers

24,700 US Complete Subscribers 100% Exclusive Sponsorship 100% Advertiser Content 100% Opt-In and Spam compliant Sent from Wolters Kluwer – a trusted source

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Custom E-mails

Showcase your message alongside Wolters Kluwer content.

Your ad, logo and text link combined with 3-4 WK articles.

Utilize WK’s 49,400 member, 100% opt-in Anesthesiology list.

Exclusive Sponsorship Link to article collections page on

website

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Leverage Direct Access Email to Opt-in Subscribers

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50+ Targeted Specialties 49,400 Anesthesiology

Professionals 100% your content, we send

out to our list on our header Advertise to or survey our

audience for market data

Total OpensTotal Click Thrus

35,730

2500

Email 1 Email 2 Email 3

25,700

1920

14,140

1000

Case Study: Series of three emails

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Supplements:Enduring Impact from Publishing to Promoting Your Clinical Data

Digitally published in website and app

Poly-bagging with print issue

Bulk printing for sales and meeting distribution

Full content submissions

Content aggregation

Article collections and reviews

CME/CE options

Multi-Media drivers deployed across WK network

Specialty targeted •Complete Access

Emails•Website links &

banners• Tablet Ads with

embedded content Robust reporting of views

EngagementPublishing Distribution

Publish in a highly prestigious journal and drive engagement from multiple journals

Indexed with the journal and searchable across the web of science Submission for publishing or content development assistance through LCMEI

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Custom Programs Leverage our audience and content to highlight a topic or series of

topics Scalable by audience Print and digital distribution Marketing drivers leverage WK network to

increase engagement – Targeted multi-media marketing plans drive to content– Includes creation and placements of media driversCustom Programs Include:

Native Video Meeting Reporters Clinical Spotlights Roundtables Microsites

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•Contextual Branding•Geo Targeting• Expandable, Video•Hosted or 3rd Party • Collection

Sponsorships• Exclusive Home Page

Text Links

Website

Wolters Kluwer Multi-Channel Engagement

• Multi-Channel media planning leverages all use cases of an audience • Maximizes journal audience reach beyond the issue based print advertisement• Embedded and hyperlinked content increases engagement• Iterating messaging and content by format increases performance

• Brand Awareness• eTOC Alert• 100% Opt-in• 43% Avg open rate • Exclusive 300x600 Ad • Branded eNews • 20% Avg open rate• Multiple Ad Positions• Exclusive Custom

Content Options

eTOC/eNL Banners

• Complete Issue Based Audience • iPad content

integration• Full Page Ads• Cover Sponsorships:

Tips + iPad Cover Bands• Multi-Channel TOC

Sponsorships

Print + iPad Bundle

Complete Access Email

•Direct Messaging• 1.2 Million Opt-Ins• 50+ Content

Categories•Geo, Profession and

Specialty Targeted• 100% Your Content• 14% Open Rate• 7% CTOR

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LWW’s Clinical Audience of Health Care Professionals

Medical NeurologyPlastic SurgeryOB/GYNOncologyAnesthesiologyCardiologyCritical CareNeurosurgeryOrthopedicsInfectious DiseaseOphthalmology/OptometrySurgeryEmergency MedicineGastroenterologyTransplantationPathologySports MedicineTrauma SurgeryRheumatologyRadiology

PA/NPPhysician AssistantsNurse Practitioners

Patient Plastic Surgery CardiologyNeurologyWomen's Health

Multi-DisciplinaryAddictionsAthletic DirectorsAudiology/HearingHospital AdministrationLife SciencesNutritionPhysical Therapy / RehabWound and Ostomy CareImplant Dentistry

NursingBroad-Based Executives & ManagementInfusionWound and Ostomy CareDermatologyOR & Surgical Neonatal/NICUAdvanced & NPCritical Care Nursing EducationHome Healthcare/ Community CareMaternal & Child CardiacNeurosciencePlastic Surgery Emergency MedicineMental Health

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Questions

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For additional information please contact:

Mike PrinziNational Account ManagerWolters Kluwer HealthW: 646-674-6643C: 347-501-0284E: Mike.Prinzi@WoltersKluwer.com