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PROJECT REPORT ON
ldquoDemat Accountrdquo
Submitted to IIeBM in the partial fulfillment of the requirement
for degree of
Master of e-Business Management
(Finance)
By -
Name ndashRaju Goyal
International Institute of e-Business Management
Roll Number ndash2008MeBA07098
1 | P a g e
MOHALI Year -2009
PREFACE
The successful completion of this project was a unique experience for me because by visiting many place and interacting various person I achieved a better knowledge about sales The experience which I gained by doing this project was essential at this turning point of my career this project is being submitted which content detailed analysis of the research under taken by me
The research provides an opportunity to the student to devote hisher skills knowledge and competencies required during the technical session
The research is on the topic ldquoAngel Broking Demat Accountrdquo
2 | P a g e
Acknowledgement
It was a great opportunity for me to work with Angel Broking Ltd pioneers in the field of Finance Industry I am extremely grateful to all those who have shared their expertise and knowledge with me and without whom the completion of this project would have been virtually impossible
Firstly I would like to thank our Company Guide Mr Aditya Parmar Training Manager who has been a constant source of inspiration for me during the completion of this project He gave me invaluable inputs during my endeavor to complete this project
I am also extremely grateful to Mr Aditya Parmar Training Manager to have given me this opportunity to work with him and gain valuable insights
I am indebted to all staff of Angel Broking Ltd for their valuable support and cooperation during the entire tenure of this project Not to forget all those who have kept my spirits surging and helped delivering my best
3 | P a g e
I thank my faculty guide MrMs Harbajan Singh who helped me out at every critical situation that I faced in my project and gave me his valuable advice to solve problems
I want to give my special thanks to all members of IIeBM for providing me opportunity to work on this project with this great organization
At last I would like to thank all the respondents met in the preparation who gave their valuable time to provide us required information and their honest support to complete our project in time
RAJU GOYAL
ROLL NO -2008MeBA07 098
CERTIFICATE OF COMPLETION
4 | P a g e
This is certify that the Final Project report entitled ldquoDemat Accountrdquo submitted Summer
training report of the requirement for the degree of MeBA is a work carried out by RAJU
GOYAL Roll No ndash 2008MeBA07098 under my supervision and guidance
Project Guide
(_______________________)
DECLARATION
To
The Director
International Institute of e-Business Management
Phase-1
Mohali
5 | P a g e
Respected Sir
I hereby declare that the Summer Training Report which is entitled ldquoDemat Accountrdquo is
compiled and submitted by me is my original frame work The Procedure in the report is based
on the Standards provided in ISO 9001 I have not copied the data from any previous report
However my Project Guide Respected Mr Aditya Parmar helped me at various points while
preparing this report
MR RAJU GOYAL
6 | P a g e
EXECUTIVE SUMMARY
Training and development is the essential job of human resources department of every
organization It is necessary to help employees in dealing with the changes caused by the
changing business environment
I RAJU GOYAL had done my project in ANGEL BROKING LTD which is a leading company
in finance industry The main objective of my project was to ldquoDemat Accountrdquo
The training design included departments and their training needs month of training sequence
of training and methods of training A proper matrix was formed differently for each level
highlighting the requirements to be trained
It also includes different skills workshop including the contents objectives of the skills imparted
to the employees Most important in training process are the ice breakers and games which help
the trainees in feeling relaxed and refreshed
Each level in organization was considered as separate entity and training procedure for them was
also different
7 | P a g e
TABLE OF CONTENTS FOR PROJECT
REPORT
Introduction 8
Company Profile 9
SWOT Analysis 18
Discussion on Training 20
Demat Account of Angel Broking 25
Buying and Selling 34
Need for the study 38
Competitors 39
Objective 43
Research Methodology 44
Data Analysis and Interpretation 47
Observation and Finding 57
Limitation 59
Suggestion 60
Summary and Conclusion 61
Bibliography 628 | P a g e
ANNEXURE (contains questionnaire) 63
Introduction
Angel Brokings tryst with excellence in customer relations began in 1987 Today Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India With its unique retail-focused stock trading business model Angel is committed to providing lsquoReal Value for Moneyrsquo to all its clients
The Angel Group is a member of the Bombay Stock Exchange (BSE) National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country NCDEX amp MCX Angel is also registered as a Depository Participant with CDSL FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account corporate FDrsquos mutual funds and insurance
Angel Broking ltd ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through reliance money Simply open a Angel demat account and enjoy the convenience of handling all your key financial
transactions through this one window
In my project I explain in brief about the company about financial planning about Demat Account and almost all the things that I have learned so that others can also read and learn from my experience
9 | P a g e
COMPANY PROFILE
Angel Broking House Limited
COMPANY BACKGROUNDPhilosophy of the Company
Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more
Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai
The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited
Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well
10 | P a g e
supported by Mr Mukesh Gandhi a fifteen years veteran in the market
The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department
Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office
Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches
Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients
Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business
Mission
To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity
11 | P a g e
VISION
bull To provide best value for money to investors through innovative products
bull TradingInvestments Strategies
bull State of the art technology and personalized service
Customer Promise
They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude
ANGEL DEALING IN
12 | P a g e
Milestones
May 2009
Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009
August 2008
Crossed 500000 trading accounts
November 2007
lsquoMajor Volume Driverrsquo for 2007
March 2007
Crossed 200000 trading accounts
December 2006
Created 2500 business associates
October 2006
lsquoMajor Volume Driverrsquo award for 2006
September 2006
Launched Mutual Fund and IPO business
July 2006 Launched the PMS function
13 | P a g e
EQUITY LIFE INSURANCE
MUTUAL FUND
COMMODITY
March 2006
Crossed 100000 trading accounts
October 2005
lsquoMajor Volume Driverrsquo award for 2005
September 2004
Launched Online Trading Platform
April 2004 Initiated Commodities Broking division
April 2003 First published research report
November 2002
Angelrsquos first investor seminar
March 2002
Developed web-enabled back office software
November 1998
Angel Capital and Debt Market Ltd incorporated
December 1997
Angel Broking Ltd incorporated
Angel Broking HouseBoard of Director
Mr Dinesh Thakkar Founder Chairman amp Managing Director
The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more
14 | P a g e
effective and affordable services to retail investors
Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies
Mr Lalit Thakkar Director ndash Research
Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory
services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it
When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media
Mr Amit Majumdar Chief Strategy Officer
A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking
treasury consultancy and advisory services
Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young
Mr Rajiv Phadke Executive Director ndash HR amp Corp communications
Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing
financial services brand-building HRD and quality management
15 | P a g e
With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well
Mr Vinay Agrawal Executive Director ndash Equity Broking
Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement
A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder
Mr Nikhil Daxini Executive Director - Sales and Marketing
With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations
Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past
Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management
A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of
Insurance mutual funds IPOs personal loans and other wealth management products
16 | P a g e
Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past
Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics
Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting
He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT
Mr Santanu Syam Executive Director - Operations
Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking
Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance
Mr Ketan Shah Associate Director - Information Technology
17 | P a g e
IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance
Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments
Ms Pinky Kothari Associate Director - Sales And Marketing
Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director
A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry
Mr Naveen Mathur Associate Director ndash
18 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
MOHALI Year -2009
PREFACE
The successful completion of this project was a unique experience for me because by visiting many place and interacting various person I achieved a better knowledge about sales The experience which I gained by doing this project was essential at this turning point of my career this project is being submitted which content detailed analysis of the research under taken by me
The research provides an opportunity to the student to devote hisher skills knowledge and competencies required during the technical session
The research is on the topic ldquoAngel Broking Demat Accountrdquo
2 | P a g e
Acknowledgement
It was a great opportunity for me to work with Angel Broking Ltd pioneers in the field of Finance Industry I am extremely grateful to all those who have shared their expertise and knowledge with me and without whom the completion of this project would have been virtually impossible
Firstly I would like to thank our Company Guide Mr Aditya Parmar Training Manager who has been a constant source of inspiration for me during the completion of this project He gave me invaluable inputs during my endeavor to complete this project
I am also extremely grateful to Mr Aditya Parmar Training Manager to have given me this opportunity to work with him and gain valuable insights
I am indebted to all staff of Angel Broking Ltd for their valuable support and cooperation during the entire tenure of this project Not to forget all those who have kept my spirits surging and helped delivering my best
3 | P a g e
I thank my faculty guide MrMs Harbajan Singh who helped me out at every critical situation that I faced in my project and gave me his valuable advice to solve problems
I want to give my special thanks to all members of IIeBM for providing me opportunity to work on this project with this great organization
At last I would like to thank all the respondents met in the preparation who gave their valuable time to provide us required information and their honest support to complete our project in time
RAJU GOYAL
ROLL NO -2008MeBA07 098
CERTIFICATE OF COMPLETION
4 | P a g e
This is certify that the Final Project report entitled ldquoDemat Accountrdquo submitted Summer
training report of the requirement for the degree of MeBA is a work carried out by RAJU
GOYAL Roll No ndash 2008MeBA07098 under my supervision and guidance
Project Guide
(_______________________)
DECLARATION
To
The Director
International Institute of e-Business Management
Phase-1
Mohali
5 | P a g e
Respected Sir
I hereby declare that the Summer Training Report which is entitled ldquoDemat Accountrdquo is
compiled and submitted by me is my original frame work The Procedure in the report is based
on the Standards provided in ISO 9001 I have not copied the data from any previous report
However my Project Guide Respected Mr Aditya Parmar helped me at various points while
preparing this report
MR RAJU GOYAL
6 | P a g e
EXECUTIVE SUMMARY
Training and development is the essential job of human resources department of every
organization It is necessary to help employees in dealing with the changes caused by the
changing business environment
I RAJU GOYAL had done my project in ANGEL BROKING LTD which is a leading company
in finance industry The main objective of my project was to ldquoDemat Accountrdquo
The training design included departments and their training needs month of training sequence
of training and methods of training A proper matrix was formed differently for each level
highlighting the requirements to be trained
It also includes different skills workshop including the contents objectives of the skills imparted
to the employees Most important in training process are the ice breakers and games which help
the trainees in feeling relaxed and refreshed
Each level in organization was considered as separate entity and training procedure for them was
also different
7 | P a g e
TABLE OF CONTENTS FOR PROJECT
REPORT
Introduction 8
Company Profile 9
SWOT Analysis 18
Discussion on Training 20
Demat Account of Angel Broking 25
Buying and Selling 34
Need for the study 38
Competitors 39
Objective 43
Research Methodology 44
Data Analysis and Interpretation 47
Observation and Finding 57
Limitation 59
Suggestion 60
Summary and Conclusion 61
Bibliography 628 | P a g e
ANNEXURE (contains questionnaire) 63
Introduction
Angel Brokings tryst with excellence in customer relations began in 1987 Today Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India With its unique retail-focused stock trading business model Angel is committed to providing lsquoReal Value for Moneyrsquo to all its clients
The Angel Group is a member of the Bombay Stock Exchange (BSE) National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country NCDEX amp MCX Angel is also registered as a Depository Participant with CDSL FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account corporate FDrsquos mutual funds and insurance
Angel Broking ltd ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through reliance money Simply open a Angel demat account and enjoy the convenience of handling all your key financial
transactions through this one window
In my project I explain in brief about the company about financial planning about Demat Account and almost all the things that I have learned so that others can also read and learn from my experience
9 | P a g e
COMPANY PROFILE
Angel Broking House Limited
COMPANY BACKGROUNDPhilosophy of the Company
Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more
Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai
The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited
Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well
10 | P a g e
supported by Mr Mukesh Gandhi a fifteen years veteran in the market
The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department
Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office
Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches
Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients
Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business
Mission
To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity
11 | P a g e
VISION
bull To provide best value for money to investors through innovative products
bull TradingInvestments Strategies
bull State of the art technology and personalized service
Customer Promise
They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude
ANGEL DEALING IN
12 | P a g e
Milestones
May 2009
Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009
August 2008
Crossed 500000 trading accounts
November 2007
lsquoMajor Volume Driverrsquo for 2007
March 2007
Crossed 200000 trading accounts
December 2006
Created 2500 business associates
October 2006
lsquoMajor Volume Driverrsquo award for 2006
September 2006
Launched Mutual Fund and IPO business
July 2006 Launched the PMS function
13 | P a g e
EQUITY LIFE INSURANCE
MUTUAL FUND
COMMODITY
March 2006
Crossed 100000 trading accounts
October 2005
lsquoMajor Volume Driverrsquo award for 2005
September 2004
Launched Online Trading Platform
April 2004 Initiated Commodities Broking division
April 2003 First published research report
November 2002
Angelrsquos first investor seminar
March 2002
Developed web-enabled back office software
November 1998
Angel Capital and Debt Market Ltd incorporated
December 1997
Angel Broking Ltd incorporated
Angel Broking HouseBoard of Director
Mr Dinesh Thakkar Founder Chairman amp Managing Director
The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more
14 | P a g e
effective and affordable services to retail investors
Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies
Mr Lalit Thakkar Director ndash Research
Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory
services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it
When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media
Mr Amit Majumdar Chief Strategy Officer
A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking
treasury consultancy and advisory services
Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young
Mr Rajiv Phadke Executive Director ndash HR amp Corp communications
Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing
financial services brand-building HRD and quality management
15 | P a g e
With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well
Mr Vinay Agrawal Executive Director ndash Equity Broking
Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement
A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder
Mr Nikhil Daxini Executive Director - Sales and Marketing
With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations
Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past
Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management
A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of
Insurance mutual funds IPOs personal loans and other wealth management products
16 | P a g e
Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past
Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics
Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting
He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT
Mr Santanu Syam Executive Director - Operations
Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking
Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance
Mr Ketan Shah Associate Director - Information Technology
17 | P a g e
IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance
Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments
Ms Pinky Kothari Associate Director - Sales And Marketing
Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director
A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry
Mr Naveen Mathur Associate Director ndash
18 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Acknowledgement
It was a great opportunity for me to work with Angel Broking Ltd pioneers in the field of Finance Industry I am extremely grateful to all those who have shared their expertise and knowledge with me and without whom the completion of this project would have been virtually impossible
Firstly I would like to thank our Company Guide Mr Aditya Parmar Training Manager who has been a constant source of inspiration for me during the completion of this project He gave me invaluable inputs during my endeavor to complete this project
I am also extremely grateful to Mr Aditya Parmar Training Manager to have given me this opportunity to work with him and gain valuable insights
I am indebted to all staff of Angel Broking Ltd for their valuable support and cooperation during the entire tenure of this project Not to forget all those who have kept my spirits surging and helped delivering my best
3 | P a g e
I thank my faculty guide MrMs Harbajan Singh who helped me out at every critical situation that I faced in my project and gave me his valuable advice to solve problems
I want to give my special thanks to all members of IIeBM for providing me opportunity to work on this project with this great organization
At last I would like to thank all the respondents met in the preparation who gave their valuable time to provide us required information and their honest support to complete our project in time
RAJU GOYAL
ROLL NO -2008MeBA07 098
CERTIFICATE OF COMPLETION
4 | P a g e
This is certify that the Final Project report entitled ldquoDemat Accountrdquo submitted Summer
training report of the requirement for the degree of MeBA is a work carried out by RAJU
GOYAL Roll No ndash 2008MeBA07098 under my supervision and guidance
Project Guide
(_______________________)
DECLARATION
To
The Director
International Institute of e-Business Management
Phase-1
Mohali
5 | P a g e
Respected Sir
I hereby declare that the Summer Training Report which is entitled ldquoDemat Accountrdquo is
compiled and submitted by me is my original frame work The Procedure in the report is based
on the Standards provided in ISO 9001 I have not copied the data from any previous report
However my Project Guide Respected Mr Aditya Parmar helped me at various points while
preparing this report
MR RAJU GOYAL
6 | P a g e
EXECUTIVE SUMMARY
Training and development is the essential job of human resources department of every
organization It is necessary to help employees in dealing with the changes caused by the
changing business environment
I RAJU GOYAL had done my project in ANGEL BROKING LTD which is a leading company
in finance industry The main objective of my project was to ldquoDemat Accountrdquo
The training design included departments and their training needs month of training sequence
of training and methods of training A proper matrix was formed differently for each level
highlighting the requirements to be trained
It also includes different skills workshop including the contents objectives of the skills imparted
to the employees Most important in training process are the ice breakers and games which help
the trainees in feeling relaxed and refreshed
Each level in organization was considered as separate entity and training procedure for them was
also different
7 | P a g e
TABLE OF CONTENTS FOR PROJECT
REPORT
Introduction 8
Company Profile 9
SWOT Analysis 18
Discussion on Training 20
Demat Account of Angel Broking 25
Buying and Selling 34
Need for the study 38
Competitors 39
Objective 43
Research Methodology 44
Data Analysis and Interpretation 47
Observation and Finding 57
Limitation 59
Suggestion 60
Summary and Conclusion 61
Bibliography 628 | P a g e
ANNEXURE (contains questionnaire) 63
Introduction
Angel Brokings tryst with excellence in customer relations began in 1987 Today Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India With its unique retail-focused stock trading business model Angel is committed to providing lsquoReal Value for Moneyrsquo to all its clients
The Angel Group is a member of the Bombay Stock Exchange (BSE) National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country NCDEX amp MCX Angel is also registered as a Depository Participant with CDSL FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account corporate FDrsquos mutual funds and insurance
Angel Broking ltd ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through reliance money Simply open a Angel demat account and enjoy the convenience of handling all your key financial
transactions through this one window
In my project I explain in brief about the company about financial planning about Demat Account and almost all the things that I have learned so that others can also read and learn from my experience
9 | P a g e
COMPANY PROFILE
Angel Broking House Limited
COMPANY BACKGROUNDPhilosophy of the Company
Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more
Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai
The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited
Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well
10 | P a g e
supported by Mr Mukesh Gandhi a fifteen years veteran in the market
The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department
Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office
Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches
Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients
Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business
Mission
To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity
11 | P a g e
VISION
bull To provide best value for money to investors through innovative products
bull TradingInvestments Strategies
bull State of the art technology and personalized service
Customer Promise
They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude
ANGEL DEALING IN
12 | P a g e
Milestones
May 2009
Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009
August 2008
Crossed 500000 trading accounts
November 2007
lsquoMajor Volume Driverrsquo for 2007
March 2007
Crossed 200000 trading accounts
December 2006
Created 2500 business associates
October 2006
lsquoMajor Volume Driverrsquo award for 2006
September 2006
Launched Mutual Fund and IPO business
July 2006 Launched the PMS function
13 | P a g e
EQUITY LIFE INSURANCE
MUTUAL FUND
COMMODITY
March 2006
Crossed 100000 trading accounts
October 2005
lsquoMajor Volume Driverrsquo award for 2005
September 2004
Launched Online Trading Platform
April 2004 Initiated Commodities Broking division
April 2003 First published research report
November 2002
Angelrsquos first investor seminar
March 2002
Developed web-enabled back office software
November 1998
Angel Capital and Debt Market Ltd incorporated
December 1997
Angel Broking Ltd incorporated
Angel Broking HouseBoard of Director
Mr Dinesh Thakkar Founder Chairman amp Managing Director
The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more
14 | P a g e
effective and affordable services to retail investors
Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies
Mr Lalit Thakkar Director ndash Research
Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory
services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it
When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media
Mr Amit Majumdar Chief Strategy Officer
A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking
treasury consultancy and advisory services
Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young
Mr Rajiv Phadke Executive Director ndash HR amp Corp communications
Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing
financial services brand-building HRD and quality management
15 | P a g e
With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well
Mr Vinay Agrawal Executive Director ndash Equity Broking
Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement
A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder
Mr Nikhil Daxini Executive Director - Sales and Marketing
With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations
Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past
Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management
A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of
Insurance mutual funds IPOs personal loans and other wealth management products
16 | P a g e
Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past
Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics
Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting
He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT
Mr Santanu Syam Executive Director - Operations
Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking
Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance
Mr Ketan Shah Associate Director - Information Technology
17 | P a g e
IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance
Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments
Ms Pinky Kothari Associate Director - Sales And Marketing
Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director
A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry
Mr Naveen Mathur Associate Director ndash
18 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
I thank my faculty guide MrMs Harbajan Singh who helped me out at every critical situation that I faced in my project and gave me his valuable advice to solve problems
I want to give my special thanks to all members of IIeBM for providing me opportunity to work on this project with this great organization
At last I would like to thank all the respondents met in the preparation who gave their valuable time to provide us required information and their honest support to complete our project in time
RAJU GOYAL
ROLL NO -2008MeBA07 098
CERTIFICATE OF COMPLETION
4 | P a g e
This is certify that the Final Project report entitled ldquoDemat Accountrdquo submitted Summer
training report of the requirement for the degree of MeBA is a work carried out by RAJU
GOYAL Roll No ndash 2008MeBA07098 under my supervision and guidance
Project Guide
(_______________________)
DECLARATION
To
The Director
International Institute of e-Business Management
Phase-1
Mohali
5 | P a g e
Respected Sir
I hereby declare that the Summer Training Report which is entitled ldquoDemat Accountrdquo is
compiled and submitted by me is my original frame work The Procedure in the report is based
on the Standards provided in ISO 9001 I have not copied the data from any previous report
However my Project Guide Respected Mr Aditya Parmar helped me at various points while
preparing this report
MR RAJU GOYAL
6 | P a g e
EXECUTIVE SUMMARY
Training and development is the essential job of human resources department of every
organization It is necessary to help employees in dealing with the changes caused by the
changing business environment
I RAJU GOYAL had done my project in ANGEL BROKING LTD which is a leading company
in finance industry The main objective of my project was to ldquoDemat Accountrdquo
The training design included departments and their training needs month of training sequence
of training and methods of training A proper matrix was formed differently for each level
highlighting the requirements to be trained
It also includes different skills workshop including the contents objectives of the skills imparted
to the employees Most important in training process are the ice breakers and games which help
the trainees in feeling relaxed and refreshed
Each level in organization was considered as separate entity and training procedure for them was
also different
7 | P a g e
TABLE OF CONTENTS FOR PROJECT
REPORT
Introduction 8
Company Profile 9
SWOT Analysis 18
Discussion on Training 20
Demat Account of Angel Broking 25
Buying and Selling 34
Need for the study 38
Competitors 39
Objective 43
Research Methodology 44
Data Analysis and Interpretation 47
Observation and Finding 57
Limitation 59
Suggestion 60
Summary and Conclusion 61
Bibliography 628 | P a g e
ANNEXURE (contains questionnaire) 63
Introduction
Angel Brokings tryst with excellence in customer relations began in 1987 Today Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India With its unique retail-focused stock trading business model Angel is committed to providing lsquoReal Value for Moneyrsquo to all its clients
The Angel Group is a member of the Bombay Stock Exchange (BSE) National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country NCDEX amp MCX Angel is also registered as a Depository Participant with CDSL FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account corporate FDrsquos mutual funds and insurance
Angel Broking ltd ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through reliance money Simply open a Angel demat account and enjoy the convenience of handling all your key financial
transactions through this one window
In my project I explain in brief about the company about financial planning about Demat Account and almost all the things that I have learned so that others can also read and learn from my experience
9 | P a g e
COMPANY PROFILE
Angel Broking House Limited
COMPANY BACKGROUNDPhilosophy of the Company
Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more
Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai
The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited
Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well
10 | P a g e
supported by Mr Mukesh Gandhi a fifteen years veteran in the market
The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department
Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office
Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches
Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients
Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business
Mission
To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity
11 | P a g e
VISION
bull To provide best value for money to investors through innovative products
bull TradingInvestments Strategies
bull State of the art technology and personalized service
Customer Promise
They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude
ANGEL DEALING IN
12 | P a g e
Milestones
May 2009
Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009
August 2008
Crossed 500000 trading accounts
November 2007
lsquoMajor Volume Driverrsquo for 2007
March 2007
Crossed 200000 trading accounts
December 2006
Created 2500 business associates
October 2006
lsquoMajor Volume Driverrsquo award for 2006
September 2006
Launched Mutual Fund and IPO business
July 2006 Launched the PMS function
13 | P a g e
EQUITY LIFE INSURANCE
MUTUAL FUND
COMMODITY
March 2006
Crossed 100000 trading accounts
October 2005
lsquoMajor Volume Driverrsquo award for 2005
September 2004
Launched Online Trading Platform
April 2004 Initiated Commodities Broking division
April 2003 First published research report
November 2002
Angelrsquos first investor seminar
March 2002
Developed web-enabled back office software
November 1998
Angel Capital and Debt Market Ltd incorporated
December 1997
Angel Broking Ltd incorporated
Angel Broking HouseBoard of Director
Mr Dinesh Thakkar Founder Chairman amp Managing Director
The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more
14 | P a g e
effective and affordable services to retail investors
Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies
Mr Lalit Thakkar Director ndash Research
Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory
services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it
When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media
Mr Amit Majumdar Chief Strategy Officer
A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking
treasury consultancy and advisory services
Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young
Mr Rajiv Phadke Executive Director ndash HR amp Corp communications
Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing
financial services brand-building HRD and quality management
15 | P a g e
With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well
Mr Vinay Agrawal Executive Director ndash Equity Broking
Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement
A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder
Mr Nikhil Daxini Executive Director - Sales and Marketing
With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations
Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past
Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management
A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of
Insurance mutual funds IPOs personal loans and other wealth management products
16 | P a g e
Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past
Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics
Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting
He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT
Mr Santanu Syam Executive Director - Operations
Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking
Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance
Mr Ketan Shah Associate Director - Information Technology
17 | P a g e
IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance
Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments
Ms Pinky Kothari Associate Director - Sales And Marketing
Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director
A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry
Mr Naveen Mathur Associate Director ndash
18 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
This is certify that the Final Project report entitled ldquoDemat Accountrdquo submitted Summer
training report of the requirement for the degree of MeBA is a work carried out by RAJU
GOYAL Roll No ndash 2008MeBA07098 under my supervision and guidance
Project Guide
(_______________________)
DECLARATION
To
The Director
International Institute of e-Business Management
Phase-1
Mohali
5 | P a g e
Respected Sir
I hereby declare that the Summer Training Report which is entitled ldquoDemat Accountrdquo is
compiled and submitted by me is my original frame work The Procedure in the report is based
on the Standards provided in ISO 9001 I have not copied the data from any previous report
However my Project Guide Respected Mr Aditya Parmar helped me at various points while
preparing this report
MR RAJU GOYAL
6 | P a g e
EXECUTIVE SUMMARY
Training and development is the essential job of human resources department of every
organization It is necessary to help employees in dealing with the changes caused by the
changing business environment
I RAJU GOYAL had done my project in ANGEL BROKING LTD which is a leading company
in finance industry The main objective of my project was to ldquoDemat Accountrdquo
The training design included departments and their training needs month of training sequence
of training and methods of training A proper matrix was formed differently for each level
highlighting the requirements to be trained
It also includes different skills workshop including the contents objectives of the skills imparted
to the employees Most important in training process are the ice breakers and games which help
the trainees in feeling relaxed and refreshed
Each level in organization was considered as separate entity and training procedure for them was
also different
7 | P a g e
TABLE OF CONTENTS FOR PROJECT
REPORT
Introduction 8
Company Profile 9
SWOT Analysis 18
Discussion on Training 20
Demat Account of Angel Broking 25
Buying and Selling 34
Need for the study 38
Competitors 39
Objective 43
Research Methodology 44
Data Analysis and Interpretation 47
Observation and Finding 57
Limitation 59
Suggestion 60
Summary and Conclusion 61
Bibliography 628 | P a g e
ANNEXURE (contains questionnaire) 63
Introduction
Angel Brokings tryst with excellence in customer relations began in 1987 Today Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India With its unique retail-focused stock trading business model Angel is committed to providing lsquoReal Value for Moneyrsquo to all its clients
The Angel Group is a member of the Bombay Stock Exchange (BSE) National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country NCDEX amp MCX Angel is also registered as a Depository Participant with CDSL FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account corporate FDrsquos mutual funds and insurance
Angel Broking ltd ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through reliance money Simply open a Angel demat account and enjoy the convenience of handling all your key financial
transactions through this one window
In my project I explain in brief about the company about financial planning about Demat Account and almost all the things that I have learned so that others can also read and learn from my experience
9 | P a g e
COMPANY PROFILE
Angel Broking House Limited
COMPANY BACKGROUNDPhilosophy of the Company
Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more
Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai
The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited
Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well
10 | P a g e
supported by Mr Mukesh Gandhi a fifteen years veteran in the market
The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department
Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office
Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches
Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients
Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business
Mission
To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity
11 | P a g e
VISION
bull To provide best value for money to investors through innovative products
bull TradingInvestments Strategies
bull State of the art technology and personalized service
Customer Promise
They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude
ANGEL DEALING IN
12 | P a g e
Milestones
May 2009
Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009
August 2008
Crossed 500000 trading accounts
November 2007
lsquoMajor Volume Driverrsquo for 2007
March 2007
Crossed 200000 trading accounts
December 2006
Created 2500 business associates
October 2006
lsquoMajor Volume Driverrsquo award for 2006
September 2006
Launched Mutual Fund and IPO business
July 2006 Launched the PMS function
13 | P a g e
EQUITY LIFE INSURANCE
MUTUAL FUND
COMMODITY
March 2006
Crossed 100000 trading accounts
October 2005
lsquoMajor Volume Driverrsquo award for 2005
September 2004
Launched Online Trading Platform
April 2004 Initiated Commodities Broking division
April 2003 First published research report
November 2002
Angelrsquos first investor seminar
March 2002
Developed web-enabled back office software
November 1998
Angel Capital and Debt Market Ltd incorporated
December 1997
Angel Broking Ltd incorporated
Angel Broking HouseBoard of Director
Mr Dinesh Thakkar Founder Chairman amp Managing Director
The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more
14 | P a g e
effective and affordable services to retail investors
Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies
Mr Lalit Thakkar Director ndash Research
Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory
services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it
When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media
Mr Amit Majumdar Chief Strategy Officer
A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking
treasury consultancy and advisory services
Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young
Mr Rajiv Phadke Executive Director ndash HR amp Corp communications
Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing
financial services brand-building HRD and quality management
15 | P a g e
With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well
Mr Vinay Agrawal Executive Director ndash Equity Broking
Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement
A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder
Mr Nikhil Daxini Executive Director - Sales and Marketing
With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations
Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past
Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management
A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of
Insurance mutual funds IPOs personal loans and other wealth management products
16 | P a g e
Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past
Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics
Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting
He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT
Mr Santanu Syam Executive Director - Operations
Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking
Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance
Mr Ketan Shah Associate Director - Information Technology
17 | P a g e
IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance
Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments
Ms Pinky Kothari Associate Director - Sales And Marketing
Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director
A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry
Mr Naveen Mathur Associate Director ndash
18 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Respected Sir
I hereby declare that the Summer Training Report which is entitled ldquoDemat Accountrdquo is
compiled and submitted by me is my original frame work The Procedure in the report is based
on the Standards provided in ISO 9001 I have not copied the data from any previous report
However my Project Guide Respected Mr Aditya Parmar helped me at various points while
preparing this report
MR RAJU GOYAL
6 | P a g e
EXECUTIVE SUMMARY
Training and development is the essential job of human resources department of every
organization It is necessary to help employees in dealing with the changes caused by the
changing business environment
I RAJU GOYAL had done my project in ANGEL BROKING LTD which is a leading company
in finance industry The main objective of my project was to ldquoDemat Accountrdquo
The training design included departments and their training needs month of training sequence
of training and methods of training A proper matrix was formed differently for each level
highlighting the requirements to be trained
It also includes different skills workshop including the contents objectives of the skills imparted
to the employees Most important in training process are the ice breakers and games which help
the trainees in feeling relaxed and refreshed
Each level in organization was considered as separate entity and training procedure for them was
also different
7 | P a g e
TABLE OF CONTENTS FOR PROJECT
REPORT
Introduction 8
Company Profile 9
SWOT Analysis 18
Discussion on Training 20
Demat Account of Angel Broking 25
Buying and Selling 34
Need for the study 38
Competitors 39
Objective 43
Research Methodology 44
Data Analysis and Interpretation 47
Observation and Finding 57
Limitation 59
Suggestion 60
Summary and Conclusion 61
Bibliography 628 | P a g e
ANNEXURE (contains questionnaire) 63
Introduction
Angel Brokings tryst with excellence in customer relations began in 1987 Today Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India With its unique retail-focused stock trading business model Angel is committed to providing lsquoReal Value for Moneyrsquo to all its clients
The Angel Group is a member of the Bombay Stock Exchange (BSE) National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country NCDEX amp MCX Angel is also registered as a Depository Participant with CDSL FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account corporate FDrsquos mutual funds and insurance
Angel Broking ltd ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through reliance money Simply open a Angel demat account and enjoy the convenience of handling all your key financial
transactions through this one window
In my project I explain in brief about the company about financial planning about Demat Account and almost all the things that I have learned so that others can also read and learn from my experience
9 | P a g e
COMPANY PROFILE
Angel Broking House Limited
COMPANY BACKGROUNDPhilosophy of the Company
Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more
Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai
The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited
Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well
10 | P a g e
supported by Mr Mukesh Gandhi a fifteen years veteran in the market
The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department
Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office
Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches
Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients
Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business
Mission
To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity
11 | P a g e
VISION
bull To provide best value for money to investors through innovative products
bull TradingInvestments Strategies
bull State of the art technology and personalized service
Customer Promise
They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude
ANGEL DEALING IN
12 | P a g e
Milestones
May 2009
Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009
August 2008
Crossed 500000 trading accounts
November 2007
lsquoMajor Volume Driverrsquo for 2007
March 2007
Crossed 200000 trading accounts
December 2006
Created 2500 business associates
October 2006
lsquoMajor Volume Driverrsquo award for 2006
September 2006
Launched Mutual Fund and IPO business
July 2006 Launched the PMS function
13 | P a g e
EQUITY LIFE INSURANCE
MUTUAL FUND
COMMODITY
March 2006
Crossed 100000 trading accounts
October 2005
lsquoMajor Volume Driverrsquo award for 2005
September 2004
Launched Online Trading Platform
April 2004 Initiated Commodities Broking division
April 2003 First published research report
November 2002
Angelrsquos first investor seminar
March 2002
Developed web-enabled back office software
November 1998
Angel Capital and Debt Market Ltd incorporated
December 1997
Angel Broking Ltd incorporated
Angel Broking HouseBoard of Director
Mr Dinesh Thakkar Founder Chairman amp Managing Director
The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more
14 | P a g e
effective and affordable services to retail investors
Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies
Mr Lalit Thakkar Director ndash Research
Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory
services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it
When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media
Mr Amit Majumdar Chief Strategy Officer
A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking
treasury consultancy and advisory services
Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young
Mr Rajiv Phadke Executive Director ndash HR amp Corp communications
Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing
financial services brand-building HRD and quality management
15 | P a g e
With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well
Mr Vinay Agrawal Executive Director ndash Equity Broking
Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement
A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder
Mr Nikhil Daxini Executive Director - Sales and Marketing
With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations
Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past
Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management
A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of
Insurance mutual funds IPOs personal loans and other wealth management products
16 | P a g e
Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past
Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics
Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting
He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT
Mr Santanu Syam Executive Director - Operations
Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking
Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance
Mr Ketan Shah Associate Director - Information Technology
17 | P a g e
IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance
Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments
Ms Pinky Kothari Associate Director - Sales And Marketing
Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director
A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry
Mr Naveen Mathur Associate Director ndash
18 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
EXECUTIVE SUMMARY
Training and development is the essential job of human resources department of every
organization It is necessary to help employees in dealing with the changes caused by the
changing business environment
I RAJU GOYAL had done my project in ANGEL BROKING LTD which is a leading company
in finance industry The main objective of my project was to ldquoDemat Accountrdquo
The training design included departments and their training needs month of training sequence
of training and methods of training A proper matrix was formed differently for each level
highlighting the requirements to be trained
It also includes different skills workshop including the contents objectives of the skills imparted
to the employees Most important in training process are the ice breakers and games which help
the trainees in feeling relaxed and refreshed
Each level in organization was considered as separate entity and training procedure for them was
also different
7 | P a g e
TABLE OF CONTENTS FOR PROJECT
REPORT
Introduction 8
Company Profile 9
SWOT Analysis 18
Discussion on Training 20
Demat Account of Angel Broking 25
Buying and Selling 34
Need for the study 38
Competitors 39
Objective 43
Research Methodology 44
Data Analysis and Interpretation 47
Observation and Finding 57
Limitation 59
Suggestion 60
Summary and Conclusion 61
Bibliography 628 | P a g e
ANNEXURE (contains questionnaire) 63
Introduction
Angel Brokings tryst with excellence in customer relations began in 1987 Today Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India With its unique retail-focused stock trading business model Angel is committed to providing lsquoReal Value for Moneyrsquo to all its clients
The Angel Group is a member of the Bombay Stock Exchange (BSE) National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country NCDEX amp MCX Angel is also registered as a Depository Participant with CDSL FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account corporate FDrsquos mutual funds and insurance
Angel Broking ltd ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through reliance money Simply open a Angel demat account and enjoy the convenience of handling all your key financial
transactions through this one window
In my project I explain in brief about the company about financial planning about Demat Account and almost all the things that I have learned so that others can also read and learn from my experience
9 | P a g e
COMPANY PROFILE
Angel Broking House Limited
COMPANY BACKGROUNDPhilosophy of the Company
Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more
Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai
The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited
Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well
10 | P a g e
supported by Mr Mukesh Gandhi a fifteen years veteran in the market
The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department
Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office
Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches
Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients
Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business
Mission
To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity
11 | P a g e
VISION
bull To provide best value for money to investors through innovative products
bull TradingInvestments Strategies
bull State of the art technology and personalized service
Customer Promise
They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude
ANGEL DEALING IN
12 | P a g e
Milestones
May 2009
Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009
August 2008
Crossed 500000 trading accounts
November 2007
lsquoMajor Volume Driverrsquo for 2007
March 2007
Crossed 200000 trading accounts
December 2006
Created 2500 business associates
October 2006
lsquoMajor Volume Driverrsquo award for 2006
September 2006
Launched Mutual Fund and IPO business
July 2006 Launched the PMS function
13 | P a g e
EQUITY LIFE INSURANCE
MUTUAL FUND
COMMODITY
March 2006
Crossed 100000 trading accounts
October 2005
lsquoMajor Volume Driverrsquo award for 2005
September 2004
Launched Online Trading Platform
April 2004 Initiated Commodities Broking division
April 2003 First published research report
November 2002
Angelrsquos first investor seminar
March 2002
Developed web-enabled back office software
November 1998
Angel Capital and Debt Market Ltd incorporated
December 1997
Angel Broking Ltd incorporated
Angel Broking HouseBoard of Director
Mr Dinesh Thakkar Founder Chairman amp Managing Director
The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more
14 | P a g e
effective and affordable services to retail investors
Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies
Mr Lalit Thakkar Director ndash Research
Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory
services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it
When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media
Mr Amit Majumdar Chief Strategy Officer
A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking
treasury consultancy and advisory services
Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young
Mr Rajiv Phadke Executive Director ndash HR amp Corp communications
Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing
financial services brand-building HRD and quality management
15 | P a g e
With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well
Mr Vinay Agrawal Executive Director ndash Equity Broking
Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement
A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder
Mr Nikhil Daxini Executive Director - Sales and Marketing
With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations
Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past
Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management
A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of
Insurance mutual funds IPOs personal loans and other wealth management products
16 | P a g e
Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past
Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics
Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting
He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT
Mr Santanu Syam Executive Director - Operations
Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking
Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance
Mr Ketan Shah Associate Director - Information Technology
17 | P a g e
IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance
Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments
Ms Pinky Kothari Associate Director - Sales And Marketing
Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director
A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry
Mr Naveen Mathur Associate Director ndash
18 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
TABLE OF CONTENTS FOR PROJECT
REPORT
Introduction 8
Company Profile 9
SWOT Analysis 18
Discussion on Training 20
Demat Account of Angel Broking 25
Buying and Selling 34
Need for the study 38
Competitors 39
Objective 43
Research Methodology 44
Data Analysis and Interpretation 47
Observation and Finding 57
Limitation 59
Suggestion 60
Summary and Conclusion 61
Bibliography 628 | P a g e
ANNEXURE (contains questionnaire) 63
Introduction
Angel Brokings tryst with excellence in customer relations began in 1987 Today Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India With its unique retail-focused stock trading business model Angel is committed to providing lsquoReal Value for Moneyrsquo to all its clients
The Angel Group is a member of the Bombay Stock Exchange (BSE) National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country NCDEX amp MCX Angel is also registered as a Depository Participant with CDSL FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account corporate FDrsquos mutual funds and insurance
Angel Broking ltd ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through reliance money Simply open a Angel demat account and enjoy the convenience of handling all your key financial
transactions through this one window
In my project I explain in brief about the company about financial planning about Demat Account and almost all the things that I have learned so that others can also read and learn from my experience
9 | P a g e
COMPANY PROFILE
Angel Broking House Limited
COMPANY BACKGROUNDPhilosophy of the Company
Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more
Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai
The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited
Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well
10 | P a g e
supported by Mr Mukesh Gandhi a fifteen years veteran in the market
The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department
Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office
Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches
Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients
Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business
Mission
To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity
11 | P a g e
VISION
bull To provide best value for money to investors through innovative products
bull TradingInvestments Strategies
bull State of the art technology and personalized service
Customer Promise
They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude
ANGEL DEALING IN
12 | P a g e
Milestones
May 2009
Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009
August 2008
Crossed 500000 trading accounts
November 2007
lsquoMajor Volume Driverrsquo for 2007
March 2007
Crossed 200000 trading accounts
December 2006
Created 2500 business associates
October 2006
lsquoMajor Volume Driverrsquo award for 2006
September 2006
Launched Mutual Fund and IPO business
July 2006 Launched the PMS function
13 | P a g e
EQUITY LIFE INSURANCE
MUTUAL FUND
COMMODITY
March 2006
Crossed 100000 trading accounts
October 2005
lsquoMajor Volume Driverrsquo award for 2005
September 2004
Launched Online Trading Platform
April 2004 Initiated Commodities Broking division
April 2003 First published research report
November 2002
Angelrsquos first investor seminar
March 2002
Developed web-enabled back office software
November 1998
Angel Capital and Debt Market Ltd incorporated
December 1997
Angel Broking Ltd incorporated
Angel Broking HouseBoard of Director
Mr Dinesh Thakkar Founder Chairman amp Managing Director
The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more
14 | P a g e
effective and affordable services to retail investors
Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies
Mr Lalit Thakkar Director ndash Research
Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory
services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it
When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media
Mr Amit Majumdar Chief Strategy Officer
A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking
treasury consultancy and advisory services
Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young
Mr Rajiv Phadke Executive Director ndash HR amp Corp communications
Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing
financial services brand-building HRD and quality management
15 | P a g e
With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well
Mr Vinay Agrawal Executive Director ndash Equity Broking
Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement
A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder
Mr Nikhil Daxini Executive Director - Sales and Marketing
With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations
Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past
Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management
A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of
Insurance mutual funds IPOs personal loans and other wealth management products
16 | P a g e
Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past
Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics
Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting
He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT
Mr Santanu Syam Executive Director - Operations
Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking
Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance
Mr Ketan Shah Associate Director - Information Technology
17 | P a g e
IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance
Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments
Ms Pinky Kothari Associate Director - Sales And Marketing
Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director
A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry
Mr Naveen Mathur Associate Director ndash
18 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
ANNEXURE (contains questionnaire) 63
Introduction
Angel Brokings tryst with excellence in customer relations began in 1987 Today Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India With its unique retail-focused stock trading business model Angel is committed to providing lsquoReal Value for Moneyrsquo to all its clients
The Angel Group is a member of the Bombay Stock Exchange (BSE) National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country NCDEX amp MCX Angel is also registered as a Depository Participant with CDSL FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account corporate FDrsquos mutual funds and insurance
Angel Broking ltd ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through reliance money Simply open a Angel demat account and enjoy the convenience of handling all your key financial
transactions through this one window
In my project I explain in brief about the company about financial planning about Demat Account and almost all the things that I have learned so that others can also read and learn from my experience
9 | P a g e
COMPANY PROFILE
Angel Broking House Limited
COMPANY BACKGROUNDPhilosophy of the Company
Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more
Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai
The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited
Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well
10 | P a g e
supported by Mr Mukesh Gandhi a fifteen years veteran in the market
The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department
Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office
Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches
Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients
Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business
Mission
To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity
11 | P a g e
VISION
bull To provide best value for money to investors through innovative products
bull TradingInvestments Strategies
bull State of the art technology and personalized service
Customer Promise
They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude
ANGEL DEALING IN
12 | P a g e
Milestones
May 2009
Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009
August 2008
Crossed 500000 trading accounts
November 2007
lsquoMajor Volume Driverrsquo for 2007
March 2007
Crossed 200000 trading accounts
December 2006
Created 2500 business associates
October 2006
lsquoMajor Volume Driverrsquo award for 2006
September 2006
Launched Mutual Fund and IPO business
July 2006 Launched the PMS function
13 | P a g e
EQUITY LIFE INSURANCE
MUTUAL FUND
COMMODITY
March 2006
Crossed 100000 trading accounts
October 2005
lsquoMajor Volume Driverrsquo award for 2005
September 2004
Launched Online Trading Platform
April 2004 Initiated Commodities Broking division
April 2003 First published research report
November 2002
Angelrsquos first investor seminar
March 2002
Developed web-enabled back office software
November 1998
Angel Capital and Debt Market Ltd incorporated
December 1997
Angel Broking Ltd incorporated
Angel Broking HouseBoard of Director
Mr Dinesh Thakkar Founder Chairman amp Managing Director
The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more
14 | P a g e
effective and affordable services to retail investors
Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies
Mr Lalit Thakkar Director ndash Research
Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory
services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it
When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media
Mr Amit Majumdar Chief Strategy Officer
A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking
treasury consultancy and advisory services
Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young
Mr Rajiv Phadke Executive Director ndash HR amp Corp communications
Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing
financial services brand-building HRD and quality management
15 | P a g e
With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well
Mr Vinay Agrawal Executive Director ndash Equity Broking
Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement
A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder
Mr Nikhil Daxini Executive Director - Sales and Marketing
With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations
Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past
Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management
A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of
Insurance mutual funds IPOs personal loans and other wealth management products
16 | P a g e
Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past
Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics
Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting
He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT
Mr Santanu Syam Executive Director - Operations
Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking
Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance
Mr Ketan Shah Associate Director - Information Technology
17 | P a g e
IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance
Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments
Ms Pinky Kothari Associate Director - Sales And Marketing
Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director
A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry
Mr Naveen Mathur Associate Director ndash
18 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
COMPANY PROFILE
Angel Broking House Limited
COMPANY BACKGROUNDPhilosophy of the Company
Angel broking ltd already has a presence in India through company Law incorporated on December 1997 It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading) financial planning insurance investment products equity research demat account and more
Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research Angel Broking Limited is a corporate member of The Stock Exchange Mumbai
The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R Gandhi which was eventually turned into a corporate membership in the name of Angel Broking Limited
Angel Broking Limited is managed by Mr Dinesh Thakkar and he is well
10 | P a g e
supported by Mr Mukesh Gandhi a fifteen years veteran in the market
The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department
Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office
Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches
Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients
Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business
Mission
To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity
11 | P a g e
VISION
bull To provide best value for money to investors through innovative products
bull TradingInvestments Strategies
bull State of the art technology and personalized service
Customer Promise
They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude
ANGEL DEALING IN
12 | P a g e
Milestones
May 2009
Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009
August 2008
Crossed 500000 trading accounts
November 2007
lsquoMajor Volume Driverrsquo for 2007
March 2007
Crossed 200000 trading accounts
December 2006
Created 2500 business associates
October 2006
lsquoMajor Volume Driverrsquo award for 2006
September 2006
Launched Mutual Fund and IPO business
July 2006 Launched the PMS function
13 | P a g e
EQUITY LIFE INSURANCE
MUTUAL FUND
COMMODITY
March 2006
Crossed 100000 trading accounts
October 2005
lsquoMajor Volume Driverrsquo award for 2005
September 2004
Launched Online Trading Platform
April 2004 Initiated Commodities Broking division
April 2003 First published research report
November 2002
Angelrsquos first investor seminar
March 2002
Developed web-enabled back office software
November 1998
Angel Capital and Debt Market Ltd incorporated
December 1997
Angel Broking Ltd incorporated
Angel Broking HouseBoard of Director
Mr Dinesh Thakkar Founder Chairman amp Managing Director
The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more
14 | P a g e
effective and affordable services to retail investors
Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies
Mr Lalit Thakkar Director ndash Research
Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory
services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it
When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media
Mr Amit Majumdar Chief Strategy Officer
A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking
treasury consultancy and advisory services
Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young
Mr Rajiv Phadke Executive Director ndash HR amp Corp communications
Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing
financial services brand-building HRD and quality management
15 | P a g e
With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well
Mr Vinay Agrawal Executive Director ndash Equity Broking
Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement
A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder
Mr Nikhil Daxini Executive Director - Sales and Marketing
With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations
Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past
Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management
A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of
Insurance mutual funds IPOs personal loans and other wealth management products
16 | P a g e
Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past
Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics
Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting
He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT
Mr Santanu Syam Executive Director - Operations
Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking
Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance
Mr Ketan Shah Associate Director - Information Technology
17 | P a g e
IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance
Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments
Ms Pinky Kothari Associate Director - Sales And Marketing
Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director
A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry
Mr Naveen Mathur Associate Director ndash
18 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
supported by Mr Mukesh Gandhi a fifteen years veteran in the market
The group is well supported by a professional and qualified research team and efficient operations and back office team which comprises of highly dedicated and qualified individuals Angel has an in-house state of art research department
Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them The company in its endeavour to give its client the best has opened up several branches all over Mumbai which are efficiently integrated with the Head Office
Angel Broking Limited is primarily into retail stock broking with a customer base of retail investors which has been increasing at a compounded growth rate of 100 every year The company has huge network sub-brokers in Mumbai and other places outside Mumbai registered with SEBI who act as Chanel partners for the company The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches
Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time like opening up of branches at various places tie-ups with various agencies and sales agents buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees Moreover Angel has been tapping and including high net-worth and self-employed individuals it its vast array of clients
Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners Angel has a vision to introduce new and innovative products and services regularly Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business
Mission
To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork efficiency and integrity
11 | P a g e
VISION
bull To provide best value for money to investors through innovative products
bull TradingInvestments Strategies
bull State of the art technology and personalized service
Customer Promise
They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude
ANGEL DEALING IN
12 | P a g e
Milestones
May 2009
Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009
August 2008
Crossed 500000 trading accounts
November 2007
lsquoMajor Volume Driverrsquo for 2007
March 2007
Crossed 200000 trading accounts
December 2006
Created 2500 business associates
October 2006
lsquoMajor Volume Driverrsquo award for 2006
September 2006
Launched Mutual Fund and IPO business
July 2006 Launched the PMS function
13 | P a g e
EQUITY LIFE INSURANCE
MUTUAL FUND
COMMODITY
March 2006
Crossed 100000 trading accounts
October 2005
lsquoMajor Volume Driverrsquo award for 2005
September 2004
Launched Online Trading Platform
April 2004 Initiated Commodities Broking division
April 2003 First published research report
November 2002
Angelrsquos first investor seminar
March 2002
Developed web-enabled back office software
November 1998
Angel Capital and Debt Market Ltd incorporated
December 1997
Angel Broking Ltd incorporated
Angel Broking HouseBoard of Director
Mr Dinesh Thakkar Founder Chairman amp Managing Director
The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more
14 | P a g e
effective and affordable services to retail investors
Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies
Mr Lalit Thakkar Director ndash Research
Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory
services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it
When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media
Mr Amit Majumdar Chief Strategy Officer
A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking
treasury consultancy and advisory services
Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young
Mr Rajiv Phadke Executive Director ndash HR amp Corp communications
Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing
financial services brand-building HRD and quality management
15 | P a g e
With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well
Mr Vinay Agrawal Executive Director ndash Equity Broking
Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement
A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder
Mr Nikhil Daxini Executive Director - Sales and Marketing
With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations
Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past
Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management
A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of
Insurance mutual funds IPOs personal loans and other wealth management products
16 | P a g e
Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past
Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics
Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting
He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT
Mr Santanu Syam Executive Director - Operations
Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking
Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance
Mr Ketan Shah Associate Director - Information Technology
17 | P a g e
IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance
Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments
Ms Pinky Kothari Associate Director - Sales And Marketing
Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director
A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry
Mr Naveen Mathur Associate Director ndash
18 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
VISION
bull To provide best value for money to investors through innovative products
bull TradingInvestments Strategies
bull State of the art technology and personalized service
Customer Promise
They are passionate about their customers success and promise to deliver exceptional service with every meeting interaction and dealing They strive to offer simple straightforward friendly and trustworthy service They are a financial company with a different attitude
ANGEL DEALING IN
12 | P a g e
Milestones
May 2009
Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009
August 2008
Crossed 500000 trading accounts
November 2007
lsquoMajor Volume Driverrsquo for 2007
March 2007
Crossed 200000 trading accounts
December 2006
Created 2500 business associates
October 2006
lsquoMajor Volume Driverrsquo award for 2006
September 2006
Launched Mutual Fund and IPO business
July 2006 Launched the PMS function
13 | P a g e
EQUITY LIFE INSURANCE
MUTUAL FUND
COMMODITY
March 2006
Crossed 100000 trading accounts
October 2005
lsquoMajor Volume Driverrsquo award for 2005
September 2004
Launched Online Trading Platform
April 2004 Initiated Commodities Broking division
April 2003 First published research report
November 2002
Angelrsquos first investor seminar
March 2002
Developed web-enabled back office software
November 1998
Angel Capital and Debt Market Ltd incorporated
December 1997
Angel Broking Ltd incorporated
Angel Broking HouseBoard of Director
Mr Dinesh Thakkar Founder Chairman amp Managing Director
The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more
14 | P a g e
effective and affordable services to retail investors
Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies
Mr Lalit Thakkar Director ndash Research
Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory
services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it
When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media
Mr Amit Majumdar Chief Strategy Officer
A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking
treasury consultancy and advisory services
Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young
Mr Rajiv Phadke Executive Director ndash HR amp Corp communications
Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing
financial services brand-building HRD and quality management
15 | P a g e
With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well
Mr Vinay Agrawal Executive Director ndash Equity Broking
Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement
A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder
Mr Nikhil Daxini Executive Director - Sales and Marketing
With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations
Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past
Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management
A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of
Insurance mutual funds IPOs personal loans and other wealth management products
16 | P a g e
Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past
Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics
Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting
He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT
Mr Santanu Syam Executive Director - Operations
Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking
Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance
Mr Ketan Shah Associate Director - Information Technology
17 | P a g e
IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance
Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments
Ms Pinky Kothari Associate Director - Sales And Marketing
Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director
A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry
Mr Naveen Mathur Associate Director ndash
18 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Milestones
May 2009
Awarded with Broking House with Largest Distribution Network and Best Retail Broking House at Dun amp Bred street Equity Broking Awards 2009
August 2008
Crossed 500000 trading accounts
November 2007
lsquoMajor Volume Driverrsquo for 2007
March 2007
Crossed 200000 trading accounts
December 2006
Created 2500 business associates
October 2006
lsquoMajor Volume Driverrsquo award for 2006
September 2006
Launched Mutual Fund and IPO business
July 2006 Launched the PMS function
13 | P a g e
EQUITY LIFE INSURANCE
MUTUAL FUND
COMMODITY
March 2006
Crossed 100000 trading accounts
October 2005
lsquoMajor Volume Driverrsquo award for 2005
September 2004
Launched Online Trading Platform
April 2004 Initiated Commodities Broking division
April 2003 First published research report
November 2002
Angelrsquos first investor seminar
March 2002
Developed web-enabled back office software
November 1998
Angel Capital and Debt Market Ltd incorporated
December 1997
Angel Broking Ltd incorporated
Angel Broking HouseBoard of Director
Mr Dinesh Thakkar Founder Chairman amp Managing Director
The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more
14 | P a g e
effective and affordable services to retail investors
Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies
Mr Lalit Thakkar Director ndash Research
Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory
services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it
When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media
Mr Amit Majumdar Chief Strategy Officer
A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking
treasury consultancy and advisory services
Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young
Mr Rajiv Phadke Executive Director ndash HR amp Corp communications
Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing
financial services brand-building HRD and quality management
15 | P a g e
With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well
Mr Vinay Agrawal Executive Director ndash Equity Broking
Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement
A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder
Mr Nikhil Daxini Executive Director - Sales and Marketing
With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations
Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past
Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management
A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of
Insurance mutual funds IPOs personal loans and other wealth management products
16 | P a g e
Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past
Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics
Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting
He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT
Mr Santanu Syam Executive Director - Operations
Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking
Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance
Mr Ketan Shah Associate Director - Information Technology
17 | P a g e
IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance
Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments
Ms Pinky Kothari Associate Director - Sales And Marketing
Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director
A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry
Mr Naveen Mathur Associate Director ndash
18 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
March 2006
Crossed 100000 trading accounts
October 2005
lsquoMajor Volume Driverrsquo award for 2005
September 2004
Launched Online Trading Platform
April 2004 Initiated Commodities Broking division
April 2003 First published research report
November 2002
Angelrsquos first investor seminar
March 2002
Developed web-enabled back office software
November 1998
Angel Capital and Debt Market Ltd incorporated
December 1997
Angel Broking Ltd incorporated
Angel Broking HouseBoard of Director
Mr Dinesh Thakkar Founder Chairman amp Managing Director
The Angel Group of Companies was brought to life by Mr Dinesh Thakkar He ventured into stock trading with an intention to raise capital for his own independent enterprise However he recognised the opportunity offered by the stock market to serve individual investors Thus Indiarsquos first retail-focused stock-broking house was established in 1987 Under his leadership Angel became the first broking house to embrace new technology for faster more
14 | P a g e
effective and affordable services to retail investors
Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies
Mr Lalit Thakkar Director ndash Research
Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory
services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it
When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media
Mr Amit Majumdar Chief Strategy Officer
A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking
treasury consultancy and advisory services
Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young
Mr Rajiv Phadke Executive Director ndash HR amp Corp communications
Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing
financial services brand-building HRD and quality management
15 | P a g e
With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well
Mr Vinay Agrawal Executive Director ndash Equity Broking
Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement
A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder
Mr Nikhil Daxini Executive Director - Sales and Marketing
With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations
Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past
Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management
A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of
Insurance mutual funds IPOs personal loans and other wealth management products
16 | P a g e
Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past
Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics
Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting
He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT
Mr Santanu Syam Executive Director - Operations
Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking
Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance
Mr Ketan Shah Associate Director - Information Technology
17 | P a g e
IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance
Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments
Ms Pinky Kothari Associate Director - Sales And Marketing
Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director
A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry
Mr Naveen Mathur Associate Director ndash
18 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
effective and affordable services to retail investors
Mr Thakkar is valued for his understanding of the economy and the stock-market The print and electronic media often seek his views on the market trend as well as investment strategies
Mr Lalit Thakkar Director ndash Research
Mr Lalit Thakkar is the motivating force behind Angelrsquos highly acclaimed Research team Hersquos been a part of the senior management team since the Angel Grouprsquos inception His technical and fundamental outlook has provided impetus to Angelrsquos market research team Research-based amp personalized advisory
services are Angelrsquos forte and Mr Lalit Thakkar has undoubtedly been the brain behind it
When it comes to analyzing the market Mr Lalit Thakkar is truly a genius His hands-on experience and fundamental knowledge of the market can predict the market trend early His views on the market trend are often quoted in the print and electronic media
Mr Amit Majumdar Chief Strategy Officer
A chartered Accountant by qualification Mr Amit Majumdar is a key member of Angelrsquos strategic decision-making process He has been with the group since August 2004 He has handled several functions of the group like finance and operations to name a few He has rich experience in finance investment banking
treasury consultancy and advisory services
Mr Majumdar has led many successful initiatives for the group Before joining the Angel Group Mr Majumdar has been associated with Rabo India Finance Ambit Corporate Finance and Ernst amp Young
Mr Rajiv Phadke Executive Director ndash HR amp Corp communications
Mr Rajiv Phadke has actively contributed to the Grouprsquos growth over the last four years Holding a major in Finance Mr Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning international marketing
financial services brand-building HRD and quality management
15 | P a g e
With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well
Mr Vinay Agrawal Executive Director ndash Equity Broking
Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement
A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder
Mr Nikhil Daxini Executive Director - Sales and Marketing
With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations
Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past
Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management
A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of
Insurance mutual funds IPOs personal loans and other wealth management products
16 | P a g e
Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past
Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics
Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting
He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT
Mr Santanu Syam Executive Director - Operations
Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking
Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance
Mr Ketan Shah Associate Director - Information Technology
17 | P a g e
IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance
Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments
Ms Pinky Kothari Associate Director - Sales And Marketing
Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director
A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry
Mr Naveen Mathur Associate Director ndash
18 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
With over 32 years of experience Mr Phadke has successfully led SBUs and financial companies from concept to commissioning His career horizon spans Motilal Oswal Securities Times Guaranty Financials Nagarjuna Securities and Tata Exports Ltd He is also a well-known speaker in the HR and business development circuit and his views are featured on various electronic media as well
Mr Vinay Agrawal Executive Director ndash Equity Broking
Mr Vinay Agrawal leads the Equity Broking business at Angel which comprises Business Development Operations Product Development and E-broking initiative He is actively involved in exploring new ways to adopt technology for business enhancement
A Chartered Accountant by qualification Mr Agrawal began his career with the Angel Group as Finance and Operations Consultant and since then hersquos quickly climbed up the corporate ladder
Mr Nikhil Daxini Executive Director - Sales and Marketing
With an MBA in finance Mr Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel His area of focus is Business Development Risk Management and Operations
Mr Daxini has immense experience in the marketing of financial products and services He has been associated with HDFC Bank Ltd in the past
Mr Hitungshu Debnath Executive Director - Distribution amp Wealth Management
A marketing professional and a British Chevening scholar from the London School of Economics Mr Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group It includes the distribution of
Insurance mutual funds IPOs personal loans and other wealth management products
16 | P a g e
Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past
Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics
Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting
He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT
Mr Santanu Syam Executive Director - Operations
Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking
Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance
Mr Ketan Shah Associate Director - Information Technology
17 | P a g e
IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance
Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments
Ms Pinky Kothari Associate Director - Sales And Marketing
Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director
A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry
Mr Naveen Mathur Associate Director ndash
18 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Mr Debnath has over 18 years of industry experience He has been associated with Times Guaranty Financial Ltd Fortress Financial Services Ltd Alliance Capital Asset Management and HDFC Asset Management Ltd in the past
Mr Mudit Kulshreshtha Executive Director - Business Intelligence amp Analytics
Mr Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel With a Bachelorrsquos degree in Engineering and PhD in Economics Mr Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting
He has been associated with reputed consulting firms like Deloitte Consulting India Ernst and Young Arthur Andersen and WNS Global He has advised several big clients in the US and UK He is also a known speaker at public seminars and conferences organized by CII NASSCOM Indian School of Business and IIT
Mr Santanu Syam Executive Director - Operations
Mr Syam brings with him over 18 years of experience in the field of Transaction Banking Wholesale Banking Treasury Banking Consumer Banking and CBS He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking
Mr Syam followed up his Engineering degree with an MBA He has also attended Banking amp Technology seminars organized by SCB Singapore BSE India amp Euro Finance
Mr Ketan Shah Associate Director - Information Technology
17 | P a g e
IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance
Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments
Ms Pinky Kothari Associate Director - Sales And Marketing
Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director
A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry
Mr Naveen Mathur Associate Director ndash
18 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
IT is a strategic function at Angel And Mr Ketan Shah is involved in the designing of Angelrsquos IT policies and Strategies Mr Shah leads all IT-related activities from planning and budgeting to implementation and maintenance
Mr Shah has over 18 years of industry experience He has been involved in various aspects of Business Operations in his previous assignments
Ms Pinky Kothari Associate Director - Sales And Marketing
Ms Pinky Kothari is responsible for development and expansion of the Angel Grouprsquos business in Southern India She started her career at Angel as Business Development Executive She was then appointed the head of Surat Branch and the South Gujarat region before assuming the role of Associate Director
A qualified Company Secretary and an MBA in Finance Ms Kothari has vast experience in business development in the financial services industry
Mr Naveen Mathur Associate Director ndash
18 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Commodities Business
A CFA of 1997 Mr Mathur holds a Post Graduation degree in Financial Management and Business Finance He brings with him over 14 years of experience in the financial markets
He had been associated with Religare Commodities Karvy Consultants and with BLB Ltd in the past He has been involved in several management activities treasury operations corporate and strategic planning and research activities in Futures and Options markets in his past assignments
Mr Mathur is a regular speaker on all the prominent financial news channels
SWOT ANALYSIS-
Strength-
bull Co-operative and Experienced Branch Managers
bull Good Database
bull Reliance Brand
bull Low pricing
Weakness-
bull Inexperienced Staff
bull Low awareness due to lack of advertisement
bull Lack of loyal clientage
bull Developing product
19 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Opportunity-
bull Untapped Market
bull Increased spending power
bull Changing Mindset of Customers
bull Unpredictable Sensex
Threat-
bull Reach
bull Stiff competit ion from existing players in the market
bull Better products
WHAT DOES ANGEL BROKING LTD OFFERS
1 Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it
2 Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks Companies approach helps clients build a proper mix of products and not concentrate on just one individual product Hence serving long-term objectives in the best way
3 Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives Hence it partners all its clients in realizing their long-term vision
20 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
4 Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts
5 Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email
DISCUSSION ON TRAINING
Studentrsquos work profile(role and responsibilities)
I worked there with ANGEL BROKING LTD with a profile of sales trainee This profile
offers me to understand the need of customer and provide them the best deal possible
with maximization of the profit both for the company as well as for the customer
The most important aspect for the role of trainee is trust So far fulfillment of the
targets one needs to
bull Capitalize on the old and loyal clientage which can be building slowly by advising
people in the best possible way
bull Generating new leads through various activities
Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads
to sustain in the market
Cold calling is one of the trusted ways of getting to the customers without meeting them
Although the rate of conversion remained very less for cold calling the quality and
21 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
accent remains a very important criterion this activity give me mixed result I often got
success and generated many leads through it but it also landed me in awkward position
where the customer were in different mood and made us hear words for which a marketer
should be always prepared to hear Corporate calls always remained more difficult to
crack with respect to retail sector
The corporate were the most difficult and most temping to get the business from It
took me one one day to crack Hi-tech Gears
At ANGEL BROKING LTD after getting the product knowledge in the first week at the
branch I was also allotted distributor to work with In the initial phase I was accompanied
by more experienced staff After I became known to the market and procedure I started
attending calls alone only
After the third week my performance also improved and I was able to get close to the
targets though it looked difficult to achieve in the beginning To get awareness of the
every product I attended diversified calls This helped me to implement cross selling to
get better results
LIMITATIONS
1 Cold Calling
bull Voice and accent plays a major role
bull The right time to call a customer cannot be decided as the customer may in a
different mood at the time of calling
bull Time consuming
bull Less success rate
22 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
2 Corporate
bull Time consuming
bull Contacts with higher authorities play a major role
Description of live experience
I was supposed to use the database provided by the company to make cold calls or by
directly meeting people to get new leads
While making cold calls we need to have
bull Good Communication Skills (Voice quality is clear and articulate)
bull Persistent and able to bounce back from rejection
bull Good organizational skills
bull Ability to project a telephone personality (Enthusiasm friendliness)
bull Flexibility can adapt to different types of clients and new situations
23 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Using a good database is very essential
ldquoEighty percent of our business comes from 20 percent of our customers is a frequent
statement at any sales convention Theres hardly a sales executive who is not aware of
the 8020 rulerdquo
While talking to customers I analyze their needs Whether they want to go for investment
purpose or insurance or both Suggest them the plan that best suits them If they agree to
it then either we send across the agents to close the deal or close it themselves
24 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Problems faced while selling products
bull Customer dissatisfied with the services
bull People fear that Angel Broking Being a Private company and a new entrant may
be able to sustain or not
bull Past experience word of mouth
bull Misguidance by agents
bull People do not want insurance products
bull Lack of knowledge and less awareness about demat account
bull People risk appetite is very low so they are afraid of mutual fund as well
25 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
ldquoSuccess is a journey not a
destinationrsquorsquo
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy sell and transact shares without the endless paperwork and delays It is also safe secure and convenient
In India a demat account the abbreviation for dematerialized account is a type of banking account which dematerializes paper-based physical stock shares The dematerialized account is used to avoid holding physical shares the shares are bought and sold through a stock broker
This account is popular in India The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares As of April 2006 it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN) and the deadline for submission of PAN details to the depository lapsed on January 2007
Is a demat account a must
26 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Now a day practically all trades have to be settled in dematerialized form Although the market regulator the Securities and Exchange Board of India (SEBI) has allowed trades of up to 500 shares to be settled in physical form nobody wants
physical shares any more So a demat account is a must for trading and investing
Why dematThe demat account reduces brokerage charges makes pledginghypothecation of shares easier enables quick ownership of securities on settlement resulting in increased liquidity avoids confusion in the ownership title of securities and provides easy receipt of public issue allotmentsIt also helps you avoid bad deliveries caused by signature mismatch postal delays and loss of certificates in transit Further it eliminates risks associated with forgery counterfeiting and loss due to fire theft or mutilation Demat account holders can also avoid stamp duty (as against 05 per cent payable on physical shares) avoid filling up of transfer deeds and obtain quick receipt of such benefits as stock splits and bonuses
Steps involved in opening a demat accountFirst an investor has to approach a DP and fill up an account opening form The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI Besides production of PAN card in original at the time of opening of account has been made mandatory effective from April 01 2006All applicants should carry original documents for verification by an authorized official of the depository participant under his signature
Further the investor has to sign an agreement with DP in a depository prescribed standard format which details rights and duties of investor and DP DP should provide the investor with a copy of the agreement and schedule of charges for their future reference The DP will open the account in the system and give an account number which is also called BO ID (Beneficiary Owner Identification number)
The DP may revise the charges by giving 30 days notice in advance SEBI has rationalized the cost structure for dematerialization by removing account opening
27 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
charges transaction charges for credit of securities and custody charges vide circular dated January 28 2005
Further SEBI has vide circular dated November 09 2005 advised that with effect from January 09 2006 no charges shall be levied by a depository on DP and consequently by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository provided the BO Accounts at transferee DP and at transferor DP are one and the same ie identical in all respects
In case the BO Account at transferor DP is a joint account the BO Account at transferee DP should also be a joint account in the same sequence of ownership
Rights
1 You can open more than one depository account in the same name with single DP multiple DPs
2 No minimum balance is required to be maintained in a depository account
3 You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) Once your depository account is opened This Client Id no along with your DP Id no Forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
28 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchase etc If not check with the DP
Required Documents
The extent of documentation required to open a demat Account may vary according to your relationship with the institution If you plan to open a demat account with a bank a savings account holder has an edge over the non-account holder In fact banks usually offer additional incentives to customers who open a demat account with themAlong with the application form your photographs (with co-applicants) and proof of identityresidencedate of birth have to be submitted The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper Here is a broad list (you wonrsquot need all of them though)
bull PAN card
bull A canceled check
bull Voterrsquos ID
bull Passport
bull Ration card
bull Driverrsquos license
bull Photo credit card
bull Employee ID card
bull Bank attestation
bull IT returns
bull Electricity Landline phone bill
29 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
While they only ask for photocopies of the documents they will need the originals for verification You will have to submit a passport size photograph on which you sign across
Procedure
1 Fill account opening form (available with your DP)
2 Give your DP the duly filled account opening form with introduction documents as may be required
3 Sign agreement with DP (agreement will state rights amp obligations of both parties) The agreement will contain the fee structure of your DP Your DP would give you a copy of this signed agreement for your record
4 DP would give you Client Id no (Account no) once your depository account is opened This Client Id no along with your DP Id no forms a unique combination Both these nos should be quoted in all your future correspondence with DPNSDL Issuing Companytheir registrar amp transfer (RampT) agent
5 Your DP would give you pre-printed instruction slips for depository services viz dematerialization delivery instruction for trades etcPreserve these carefully
6 Your DP would give you a list of deadlines for giving instructions for various depository activities viz transfer for effecting sale purchaseetc If not check with the DP
Angel Demat Account Services
Angel Broking ndash Transacting and investing simplified Get ready to change the way you transact and invest in financial products and services Whether you wish to transact in equity equity amp commodity derivatives IPOrsquos offshore investments or prefer to invest in mutual funds life amp general insurance products or avail money transfer and money changing services you can do it all through Angel Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window
Benefits of having an Angel account
30 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
bull Itrsquos cost effectiveYou pay comparatively lower transaction fees As an Introductory offer we invite you to pay a flat fee of just Rs 750- and transact through Angel
bull Its offers single ndashThrough Angelrsquos associates you can transact in equity equity and commodities derivatives offshore investments mutual funds IPOrsquos life insurance general insurance money transfer money changing and credit cards amongst others
bull Its convenientYou can access Angelrsquos services through
bullThe internet
bullTransaction kiosks
bullThe phone (call amp transact)
bullOur all ndash India network of associates on an assisted trade
bull Its Safe your account is safeguarded with a unique security number that changes every 32 seconds This number works as a dynamics password to keep your account extra safe
It provide you value- added services at wwwangelbrokingcom you get31 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
bull Reliable research including views of external experts with an enviable track record
bull Live news updates from Reuters and Dow Jones
bull CEOrsquos expert views on the economy and financial markets
bull Tools that help you plan your investments tax retirement etc in the personal finance section
bull Risk Analyzer for analysis of your risk profile
bull Asset allocators to build an appropriate investment portfolio
bull Innovative use of technology for facilitating
The benefits-
Benefits of Demat Account
bull A safe and convenient way to hold securities
bull Immediate transfer of securities
bull No stamp duty on transfer of securities
bull Elimination of risks associated with physical certificates such as bad delivery fake securities delays thefts etc
bull Reduction in paperwork involved in transfer of securities
bull Reduction in transaction cost
bull No odd lot problem even one share can be sold
bull Nomination facility
32 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
bull Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately
bull Transmission of securities is done by DP eliminating Correspondence with companies
bull Automatic credit into demat account of shares arising out of bonussplitconsolidationmerger etc
bull Holding investments in equity and debt instruments in a single account
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons benefits
bull SEBI has made it compulsory for trades in almost all scriprsquos to be settled in Demat mode Although trades up to 500 shares can be settled in physical form physical settlement is virtually not taking place for
the apprehension of bad delivery on
bull account of mismatch of signatures forgery of signatures fake certificates
etc
bull It is a safe and convenient way to hold securities compared to holding securities in physical form
bull No stamp duty is levied on transfer of securities held in Demat form
bull Instantaneous transfer of securities enhances liquidity
33 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
bull It eliminates delays thefts interceptions and subsequent misuse of certificates
bull Change of name address registration of power of attorney deletion of deceaseds name etc - can be affected across companies by one single instruction to the DP
bull Each share is a market lot for the purpose of transactions - so no odd lot problem
Any number of securities can be transferreddelivered with one delivery order Therefore paperwork and signing of multiple transfer forms is done away with It facilitates taking advances against securities on low marginlow interest
Points To Remember
1 You may choose your DP based on your evaluation of their reputation service standards charges other conveniences etc
2 Open depository account with the same holding pattern as there on existing physical securities You will need to open separate accounts for every different combination of holding pattern Eg If 100 securities of company ABC amp 200 securities of company PQR are registered in the name of X as first holder amp Y as second holder one account in name of X as first holder amp Y as second holder is sufficient Whereas if 100 securities of company ABC are registered in the name of X as first holder amp Y as second holder amp 200 securities of company PQR are registered in the name of Y as first holder amp X as second holder you will need to open two accounts one in the name of X as first holder amp Y as second holder and the second in the name of Y as first holder and X as second holder
3 Account opening procedure should typically take 2-5 days
4 In case of holdings of a partnership firm the account should be opened in the name of the partner(s)
34 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
5 In case of holdings of a HUF the account should be opened in the name of the Karta
6 In case of a minor the depository account should be opened in the name of the minor and the guardianrsquos name should be mentioned The guardian will sign as signatory on behalf of the minor For selling the securities of the minor a court order should be obtained
7 In case of any difficulties contact your DP
8 Only securities admitted by NSDL can be dematerialized The list is available with your DP
9 Only securities registered in the name of the account holder can be dematerialized
10Dematerialization is normally completed within 15 days after the share certificates have reached the issuertheir RampT Agent Thus it may take you a month from the date you hand over shares to receive demat credit
11Dematerialization would be done only when the issuer their RampT Agent is satisfied of genuineness of securities amp ownership status
12All the joint holders should sign the DRF
13The pattern of holding in the DRF should match the pattern of holding on the share certificate amp the pattern in which account is opened
14Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname would be processed provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer their R amp T agent
15 If the signature in the DRF does not match with the signature available with the issuer their R amp T agent the issuer their R amp T agent may at the time of demat confirmation ask for additional documentation (like bank attestation notarization etc) to prove that the certificate belongs to the person who forwarded the DRF
16In case there is any problem in processing the DRF contact your DP and if he cannot resolve the problem you may contact NSDL
35 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
36 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Buying and Selling of Dematerialization
INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the
procedure for buying and selling physical securities The difference lies in the
process of delivery (in case of sale) and receipt (in case of purchase) of securities
In case of purchase-
bull The broker will receive the securities in his account on the payout day
bull The broker will give instruction to its DP to debit his account and credit
investorrsquos account
bull Investor will give lsquoReceipt Instruction to DP for receiving credit by filling
appropriate form However one can give standing instruction for credit in to
ones accounts that will obviate the need of giving Receipt Instruction every
time
In case of sale-
The investor will give delivery instruction to DP to debit his account and credit the
brokerrsquos account Such instruction should reach the DPrsquos office at least 24 hours
before the pay-in as otherwise DP will accept the instruction only at the investorrsquos
risk
Rights37 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
1 Dematerialized securities can be traded on those stock exchanges connected to
NSDL At present NSE BSE CSE DSE LSE BGSE OTCEI MSE ISE amp
ASE are connected to NSDL At these stock exchanges two segments would
be available to trade in dematerialized securities
Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at
the option of the seller However for a select list of securities prescribed
by SEBI securities cannot be delivered in physical form in the unified
segment of stock exchanges connected to NSDL This list presently
covers 160 securities This list has been expanded to cover a total of 200
securities with effect from January 17 2000 Over a period this list would
cover all actively traded securities
Exclusive demat segment - In this segment delivery obligation can be
met by delivering dematerialized securities only Physical securities
cannot be delivered in the exclusive demat segment
2 ProcedureTrading in dematerialized securities is done through your broker just like
trading in physical securities After your broker executes the trade your DP
will help to deliver shares to your broker (in case you sell) on the basis of valid
instruction given by you to your DP and receive shares from your broker (in
case you buy) on basis of valid instruction given by your broker to his DP
Buy dematerialized securities
1 You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker Make sure
you tell your broker you want only demat shares
38 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
2 Broker arranges payment to clearing corporation clearing house of the stock
exchange
3 Broker receives credit in his clearing account with his DP on the pay-out day
He can immediately transfer these securities to your depository account
provided your account is already active
4 Broker gives instructions to his DP to debit his clearing account and credit
your depository account
5 You give instruction to your DP for receiving credit in your depository
account If you have given standing instruction to receive credits no separate
instruction for receiving credit will be required
6 If the instructions match your account with your DP is credited
Sell dematerialized securities
1 You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice
2 You give instruction to your DP for debit of your depository account and credit
of your brokers clearing member account at least 24 hours ie one working
day prior to the pay-in date or before the deadline prescribed by your DP so
that your brokers clearing account is credited at the time arranged with him
3 On the pay-in day your broker gives instruction to his DP for delivery to
clearing corporationclearing house of the relevant stock exchange
4 The broker receives payment from the clearing corporation clearing house
5 You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode
Points To Remember
39 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
1 Trading continues to be through brokers In case of any problem in execution
of trade contact your broker and if he fails to resolve the problem you may
contact the stock exchange
2 When you buy securities through the stock exchange your brokers clearing
account is credited to the extent of the securities purchased on receipt of
instruction from clearing corporation clearing house of the stock exchange
Your depository account is credited only when your broker gives a delivery
instruction to his DP Securities are not directly credited to your account by the
clearing corporation clearing house of the stock exchange In case your broker
does not give a delivery instruction contact him or concerned stock exchange
or SEBI If your depository account is not credited in spite of your broker
giving valid instruction to his DP contact the DP and if he fails to resolve the
same you may contact NSDL
3 When you sell securities you have to give a delivery instruction to your DP to
transfer the securities to your brokers clearing account They are not
automatically debited from your account by NSDL or by the clearing
corporation clearing house of the stock exchange In case the DP defaults in
executing your instruction the DP is liable to compensate you for the loss
incurred provided your instruction was in
order and has been submitted to the DP at least 24 hours ie one working day
prior to the pay-in date or before the deadline prescribed by DP In case the DP
fails to resolve your problem you can contact NSDL
40 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company its achievements and tasks products and services and also to collect information about its competitors its products and services offered So that after understanding and collecting information about the organization and its competitors a trainee will be able to work well for the organization
From the study I have learned very much about the company as well as the strategy of the customers which helps me a lot at my working days
41 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts
HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments over a period of time without the hassle of handling physical documents that get mutilated or lost in transit
42 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL)
Features amp Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction holding and trading in Demat form has the following benefits
Settlement of Securities traded on the exchanges as well as off market transactions
Shorter settlements thereby enhancing liquidity
Pledging of Securities
Electronic credit in public issue
Auto Credit of Rights Bonus Public Issues
Dividend credit through ECS
Auto Credit of Public Issue refunds to the bank account
No stamp duty on transfer of securities held in demat form
No concept of Market Lots
Change of address Signature Dividend Mandate registration of power of attorney transmission etc can be effected across companies held in demat form by a single instruction to the Depository Participant (DP)
Holding Transaction details through Internet email
43 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
In case you need any more information or have any queries feedback amp complaints you may please mail us at dphelphdfcbankcom
Secured amp easy transaction processing
HDFC Bank Ltd provides convenient facility called SPEED-e (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (httpsspeedensdlcom) SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant The IDEAS facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis
Disclaimer
Whatever have been stated above are in the good interest of the Investor Demat Applicants holders to provide a brief picture about the depository system You are requested go through the guidelines of the depositories before taking any further action For detailed guidelines you are requested to approach your nearest HDFC Bank branch HDFC Bank will not be responsible for any misunderstanding act based on the above Also HDFC Bank might ask for additional information documentation than what has been stated above to process your application instruction
44 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
ICICI DIRECT
ICICI Direct (or ICICIDirectcom) is stock trading company of ICICI Bank Along with stock trading and trading in derivatives in BSE and NSE it also provides facility to invest in IPOs Mutual Funds and Bonds
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to
its customers Type of Account
1 Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE
45 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
This account allows Cash Trading Margin Trading
Margin PLUS Trading Spot Trading Buy Today Sell
Tomorrow and Call and Trade on phone
ICICIDirectcom website is the primary trading platform for this trading account They also provide installable application terminal based application for high volume trader
2Wise Investment Account
1 Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund Redemption and switch between different schemes Systematic Investment plans Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds
2 Active Trader account gives more personalized investment options to the investors It allows investor to use online and offline stock trading It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI
46 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Active Trader also provides commodity trading
Brokerage and fees
Account opening fees Rs 750- (One time nonrefundable)
Brokerage ICICIDirectcom brokerage varies on volume of trade and inclusive of demat transaction charges service taxes and courier charges for contract notes It ranges from 01 to 015 for margin trades 02 to 0425 for squared off trades and 04 to 085 on delivery based trades
Disadvantages of ICICI Direct
1 Getting access to ICICIDirectcom website during
market session can be frustrating
47 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
OBJECTIVE
bull To find the market potential and market penetration of angel broking product offerings in Panchkula Zirkpur and local area nearby them
bull To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms eg
India bulls Share khan India in foline Religare Alan- kit Unicon48 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
bull To expand the market penetration of Angel broking ltd
bull To provide pricing strategy of competitors to fight cut throat competition
bull To increase the product awareness of Angel broking as single window shop for investment solutions
RESEARCH METHODOLOGY
INTRODUCTION
49 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Research Methodology refers to search of knowledge one can
also define research methodology as a scientific and systematic
search for required information on a specific topic
The word research methodology comes from the word ldquoadvance
learner lsquos dictionary meaning of research as a careful
investigation or inquiry especially through research for new
facts in my branch of knowledge for example some author have
define research methodology as systematized effort to gain new
knowledge
TYPES OF RESEARCH
ANALYTICAL RESEARCH-
It has to used facts or information already available and analyze
these to make a critical evaluation of material
SAMPLE SIZE
50 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Considering the constraints it was decided to conduct the study
based on sample size of 100 people in specific age groups
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data
has been used
1 Primary data collection
In dealing with real life problem it is often found that data at hand are inadequate
and hence it becomes necessary to collect data that is appropriate There are
several ways of collecting the appropriate data which differ considerably in context
of money costs time and other resources at the disposal of the researcher
Primary data can be collected either through experiment or
through survey
The data collection for this study was done in the following manner
Through personal interviews-
A rigid procedure was followed and we were seeking answers to many pre-
conceived questions through personal interviews
Through questionnaire-
Information to find out the investment potential and goal was found out through
questionnaires
Through Tele-Calling-
51 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Information was also taken through telephone calls
2 Secondary sources of data
In the secondary sources of data is used (Internet mazazine books
journals)
TOOLS OF ANALYSIS
In the project work quantitative technique amp percentage method
are has been used
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as
percentage were used It help in marketing more accurate generalization
From the data available The data which was collected from a sample of
population was assumed to be representing entire population was
interested Demographic factor like age income and educational
background was used for the classification purpose
52 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
DATA ANALYSIS AND INTERPRETATION
Q1 In which of these Financial Instruments do you invest into
Financial Instrument Percentage of respondentMutual Fund 75Bond 16Online trading 7Derivative 2
Result of Preference of Investment
Interpretation 53 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
This shows that although the mutual funds market is on the rise yet the most favored investment continues to be in the Share Market So with a more transparent system investment in the Stock Market can definitely be increased
Q2 Are you aware of online Share trading
Aware of online share trading Percentage of respondentYes 72No 28
54 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Result of awareness of online trading
Interpretation
With the increase in cyber education the awareness towards online share trading
has increased by leaps and bounds This awareness is expected to increase further
with the increase in Internet education
Q3 Heard about Angel Broking
Awareness of Angel Broking Percentage of respondent
Yes 48No 52
Interpretation
55 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company This brand image
should be further leveraged by the company to increase its market share over its
competitors
Q4 Do you know about the facilities provided by Angel Broking
Awareness of Angel Broking
services
Percentage of respondent
Yes 36No 64
InterpretationAlthough there is sufficiently high brand equity among the target audience yet it is
to be noted that the customers are not aware of the facilities provided by the
company meaning thereby that the company should concentrate more towards
promotional tools and increase its focus on product awareness rather than brand
awareness
56 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Q 5 Which bank is easily available everywhere
Company Name Percentage of respondentAngel 15ICICI 20HDFC 15
Interpretation-
30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
Q6 Which banking Demat account offered you a large no of services
Company Name Percentage of respondentAngel Broking 22HDFC 10
57 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
ICICI 18
INTERPRETATION 44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
Q7 Which bank provide you a better email facility
Company Name Percentage of respondentAngel Broking 15HDFC 13ICICI 22
58 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
INTERPRETATION
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
Q8 Which company provide a less BROKARAGE rate
Company Name Percentage of respondentAngel Broking 22HDFC 11ICICI 17
59 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
INTERPRTETATION
44 have respondent of Angel broking ltd 22 have respondent of HDFC 34 have respondent of ICICI
Q 9 Which company provide you a large number of product and services
Company Name Percentage of respondentAngel Broking 22HDFC 10ICICI 18
INTERPRETATION-
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
60 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Represent a pie chart
OBSERVATION
To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior response and mindset towards the product and services the company offers
1 Preference of Investment61 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Consumers want to invest 75 in Mutual funds 16 in Bonds 7 in online trading and 2 in Derivatives
2 Awareness on Online Share Trading
72 consumers are aware of online share trading and 28 consumers are not aware of online share trading
3 Awareness of Angel Broking48 consumers are know about Angel Broking and 52 consumers are not know about Angel Broking
4 Awareness about facilities provided by Angel Broking36 consumers are aware about the facilities provided by Angel Broking and 64 consumers are not know about the facilities provided by Angel Broking
5 Availability of Bank30 have respondent of Angel Broking Ltd 30 have respondent of HDFC 40 have respondent of ICICI
6 Which banking Demat account offered you a large no of services
4 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
7 Better email facility provided by bank
30 have respondent of Angel Broking Ltd 26 have respondent of HDFC 44 have respondent of ICICI
8 Provide a less BROKARAGE rate
62 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
44 have respondent of Angel Broking Ltd 22 have respondent of HDFC 34 have respondent of ICICI
9 Provide a large no of Products and services
44 have respondent of Angel Broking Ltd 20 have respondent of HDFC 36 have respondent of ICICI
63 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
LIMITATION
bull The time constraint was one of the major problems
bull The study is limited to the different schemes available
under the Demat account selected
bull The lack of information sources for the analysis part
bull Geographical locations
bull Extreme variability in MARKET
64 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
SUGGESTION
1 The Brand image of Angel Broking Ltd is good in market but
according to customer satisfaction the company has to provide the
better service And also change the Market strategy
2 They should focus on print and electronic media advertisements to
make more people aware about them
3 They should provide proper guidance to their customers about
demat
4 They should provide should offers and facilities to their customers
to increase their attractiveness about demat
5 For opening an account they require lots of signatures in a kit
which should be reduced
65 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
SUMMARY AND CONCLUSION
SUMMARY OF LEARNINGS EXPERIENCE
bull To get initial success in this field is very difficult Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage Thus time and service are two most factors to get in this
field
bull Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking
bull Customer remains in the pivotal position
CONCLUSIONAngel Demat Account is better than other Demat account Angel Broking Ltd have
good return of investment A good brand is always welcomed over here people are
aware of quality so they go for ready to spend bucks of money
At last all conclusion be concluded by that Angel Broking Ltd is still growing
industry in India
Angel Broking Ltd account have less brokerage rate
It provide a security with the use of special type of key
66 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
BIBLIOGRAPHY
Websites
wwwangelbrokingcom
wwwhdfccom
wwwicicidirectcom
wwwdemataccountcom
wwwgooglecom
Reference books
67 | P a g e
To Open Demat account visit httpwwwangelbrokingcomopen-demat-account
wwwangelbrokingcom
To open Demat Account visit wwwangelbrokingcomopen-demat-account
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
1 FINANCIAL INSTITUTIONS AND MARKETS 2INVESTMENT MANAGEMENT
68 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
ANNEXURE
69 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
MARKET RESEARCH QUESTIONNAIRE
PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Address helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Phone no helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Types of business helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip
Gender
a Maleb Female
70 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Your annual income
a 0-400000b 400001-800000c 800001-1200000d 1200001-1500000
QUESTIONNAIRE
Q1 In which of these Financial Instruments do you invest into
Shares Mutual Funds Bonds Derivatives
Q2 Are you aware of online Share trading
Yes No
Q3 Heard about Angel Broking
71 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Yes No
Q4 Do you know about the facilities provided by Angel Broking
Yes No
Q5 With which company do you have your DEMAT account
Angel Broking ICICI Direct HDFC
Others (please specify)
Q6 Which bank is easily available everywhere
Angel broking
HDFC
ICICI
72 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e
Q7 Which banking Demat account offered you a large no of services
Angel broking
HDFC
ICICI
Q8 Which bank provides you a better email facility
Angel broking
HDFC
ICICI
Q9 Which companies provide a less BROKARAGE rate
Angel broking
HDFC
ICICI
Q10 Which company provide you a large number of product and services73 | P a g e
Angel broking
HDFC
ICICI
74 | P a g e