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You Can’t Misswith our Targeted Audience
More than 40,000 Hard Core Anglers Fish with Us!More than 40,000 Hard Core Anglers Fish with Us!They Can and Do Ring Your Registers!They Can and Do Ring Your Registers!
From North Carolina to LouisianaSKA Will Sanction or Produce
50 Events in 2013and Cover Each Event in Detail
in Angler Magazine.
Average Size Boat: 27.5 feet
Average Age of Boat: 2.5 years
76% Own a Center Console
19% Prefer a Walk Around
Over 94% are Outboard Powered
34% Own an SUV
57% Own a Truck
47% earn More Than $100,000/yr
The Average Angler Fishes 8 Events per Year
Average Days On the Water: 41
Each Member Spends an Average of $1,200 Terminal Tackle alone
Products Are Manufactured Especially for Our Market
PROFESSIONALKINGFISHTOUR
CHAMPIONSHIP
KKKK2222020
HHH
SSS1133
Biloxi, Mississippi
How Can You Not Affordto Target this Audience? Angler magazine is the bible of our association and, while we do use direct mail for membership drives and renewals, most of the yearly tournament news comes to the fi sherman in the pages of Angler. Hard-hitting editorials, a calendar of events, fi shing tips, and the most comprehensive tournament results are included in each issue. Angler is circulated to every member 11 times a year, (no issue in December) plus tournament distribution. Angler is printed on 40 pound newsprint with an 80 pound gloss four color cover. Newsprint is used because of tight deadlines and printing schedules.Angler magazine is the offi cial publication of the Southern Kingfi sh Association.
US POSTAGE PAID TAMPA, FL PERMIT NO. 2397
PRESORTED STANDARD
SOUTHERN KINGFISH ASSOCIATION15 GARNETT AVE ST AUGUSTINE FL 32084
Offi cial Publication of the Southern Kingfi sh Association | January 2013
Technique | Tried & True Tactics News | Your Electronics Future Is Here: 2013 Gear | New from Yamaha!
Team of the Year Open ClassINTENSE
Team of the Year Small Boat ClassSTRIKE TWO
National Champions Open ClassPENNY-LESS
National Champions Small Boat Class
REEL THRILL/TEAM BONE SUCKIN’ SAUCE
US POSTAGE PAID
TAMPA, FL
PERMIT NO. 2397 PRESORTED STANDARD SOUTHERN KINGFISH ASSOCIATION
15 GARNETT AVE
ST AUGUSTINE FL 32084
Offi cial Publication of the Southern Kingfi sh Association | September 2012
News | Menhaden Are Vital to
Ocean Life
Gear | Trucks Gone Wild!
North Carolina waters
give up a nice 56 at
Got-Em-On and the
West Delta Kingfi sh
Invitational yields
two more 50s!
Stress Reelief56.05
NorgGW2012
FIFT
Y P
OUND CLUB
Wild RideWild Ride
52.6752.67
Rxcape 52.15Rxcape 52.15
US POSTAGE PAIDTAMPA, FL
PERMIT NO. 2397
PRESORTED STANDARD
SOUTHERN KINGFISH ASSOCIATION 15 GARNETT AVEST AUGUSTINE FL 32084
Offi cial Publication of the Southern Kingfi sh Association | October 2012
Inside:News | Congress Comes to
Florida’s Panhandle Gear | Ocean Kayaks
Sea Drag’nSea Drag’n52.6952.69
Nette OneNette One44.8844.88
Sweet Sarah IV No Mercy/Dealer’s Choice
US POSTAGE PAIDTAMPA, FL
PERMIT NO. 2397 PRESORTED STANDARD SOUTHERN KINGFISH ASSOCIATION
15 GARNETT AVE
ST AUGUSTINE FL 32084
Offi cial Publication of the Southern Kingfi sh Association | November 2012
Inside:
News | Bucket List Giants
Gear | Deep Downriggers
Tale | Angler’s Lament
KWAZARKWAZAR
55.3955.39
Yates SeaMarshwalk Kingstalk
2012 FI
FTY
POUND CLUB
Beerability
Tailwalker
Tournament Fishing IsBig Business!
Contact UsContact Usto Score a Bullseyeto Score a Bullseyewith SKA’s Marketwith SKA’s Market
Today!Today!
SKA Yearly Generations:$33,400,000 Boat Sales | A Minimum of 200 Boats Purchased
Each Year at an Average of $167,000 Per Boat by Members. Includes Motors and Trailer.
8,000,000 Boat Sales | Team Members or Non-Members Who Fish the Trail and/or Select Tourna-ments. Some of these buy used.
3,600,000 Tackle Purchases5,000,000 Fuel Sales, Tournaments Only
180,000 Oil for Boat2,000,000 New Electronics3,150,000 Tournament Entry Fees | Members and
Non-members
1,281,000 Replacement Parts | for Boats, Pumps, Rope, etc.
564,000 Ice | Captains purchase an average of Six Bags per Event they fi sh at $10 per Bag.
810,000 Food and Drink for Boat1,793,400 Insurance Per Year
40,000,000 New Trucks Each Year | 1,000 Members Buy A New Truck Every
Three Years. Average of $40,000 per Truck
3,000,000 Truck Fuel | Based on 120 miles to and from each event at $3.75 per gallon. 90% of the vehicles are 250’s or 350’s
1,200,000 Direct Economic Impact to Host City for the National Championship | Includes Lodging, Slips, Food, Entertainment, etc.
$101,078,400 • All estimations are considered below average.
Best of All, Angler Magazine Is Not a Budget Buster!RATES
Black and White 1x 3x 6x 11x
Full Page $1,860 $1,797 $1,733 $1,627
Junior Page 1,551 1,487 1,428 1,326
2/3 page 1,488 1,426 1,361 1,262
1/2 page 1,174 1,111 1,064 995
1/3 page 973 934 904 834
1/4 page 796 776 743 709
1/8 page 642 629 610 545
Color 1x 3x 6x 11x
Full Page $3,124 $3,023 $2,883 $2,735
Junior Page 2,767 2,668 2,602 2,463
2/3 page 2,456 2,382 2,309 2,186
1/2 page 2,113 2,030 1,967 1,862
1/3 page 1,871 1,811 1,759 1,680
1/4 page 1,812 1,741 1,686 1,612
Cover
Inside Front $3,545
Inside Back 3,247
Outside Back 3,861
DEADLINESIssue Insertion Order Due Ad Materials DueJanuary November 25, 2012 December 1, 2012February January 3, 2013 January 10, 2013March February 1, 2013 February 10, 2013April March 1, 2013 March 10, 2013May April 1, 2013 April 11, 2013June May 2, 2013 May 10, 2013July June 1, 2013 June 10, 2013
Special position ads, when available, 10% premium.
Spot color inside magazine, add $100 per color, limit two plus black.
Ad Size Width x Height (inches)
Full page 9.25 x 12.25
Full pg. bleed 10.75 x 13.75
Junior page 6.875 x 10
2/3 page 9.25 x 7
1/2 horizontal 9.25 x 6
1/2 vertical 4.5 x 12.25
1/3 page 5.75 x 6
1/4 square 4.5 x 6
1/4 vertical 2.125 x 12.25
1/8 vertical 2.125 x 6
Trim size: 10.25 x 13.251/4 inch bleed all four sides. Keep all live matter .375” from trim edges.
E-mail materials to: anglerpages@fi shska.com or request FTP information For more advertising material specifi cations go to: www.fishska.com/angler_mag_specs/
Issue Insertion Order Due Ad Materials DueAugust July 1, 2013 July 11, 2013September August 1, 2013 August 10, 2013October September 1, 2013 September 12, 2013November October 3, 2013 October 11, 2013 (No December Issue)January ’14 November 20, 2013 December 1, 2013
Fax insertion orders to: 904.819.0331 attn.: Deona
Target the Internet! www.FishSKA.comPremium Banner (rotating, above the header) . . . . . . . 750 x 100 pixelsNon-Sponsor Rate: $2,000 per year or $1,100 for 6 monthsSponsor Rate: $1,500 year or $800 for 6 Months
Featured Medium Rectangle (rotating, below the header) . . . 320 x 200 Sponsor Rate: $150 per month (minimum 3 months)
Inline Banner (rotating, mid page) 460 x 60 pixels$125 per month (minimum 3 months)
Footer Banner (rotating, below the site map) . . . . . . . . . . . 460 x 60 pixels$110 per month (minimum 3 months)
Schedule Rectangle (premium placement by division) 250 x 150 pixels$200 per calendar year (Jan. 1 – Nov. 24) Web Ads must be submitted as: .png, .gif, .jpg or .swf Flash Ads (.swf ) may incur an additional set up charge. Our web design center can create any kind of advertisement
that you need at a very reasonable cost.
Classifi ed Ads Page . . . . . . . .up to 300 pixels . . . . . . . . . . . . . .$75/mo
Advertising is also available during all SKA Live Webcasts. Call Bob Flocken for schedule and pricing.
In 1991 I founded the Southern Kingfi sh Association. Over the next decade I learned a lot about the behavioral habits of saltwater fi shermen. First and foremost, they are extremely loyal to the companies that support their passion and second, they’ll spend whatever is necessary to give them a competitive edge over his or her fellow fi shermen.In 2004, a Marketing Director from a major boat builder called to inform me that they would have two new SKA boats ready for market by winter. Th ey’re not the fi rst to build “SKA Boats.” Th e fact is we’ve changed the face of saltwater fi shing. And now manufacturers are still scrambling to build new products. Competitive fi shing is big business. Th e products our members use and buy have a tremendous infl uence on other saltwater fi shermen’s buying habits.More than 30,000 hard core, infl uential, and affl uent king mackerel fi shermen fi shed our events
last year. Th at’s a lot of buying power especially when you consider that they fi sh over 41 days a year. Th at’s over 20 weekends a year. We’ve professionalized them and even made great role models from some of them. You know exactly what I’m referring to because you’ve seen them in many manufacturers ads, touting their product. So what are you doing to reach our market? Conventional fi shing or boating magazines? You’d be amazed at how many of our members don’t subscribe. One fi shing publication tried to emulate our successes and fell fl at on their face. Our fi shermen read Angler magazine each month from cover to cover. Why? Because it’s about them; real fi shermen. It’s chock full of tournament coverage and ‘how to’ articles exposing the latest fi shing techniques. Remember too, that fi shermen run boats; they need motors, electronics, trucks, petroleum products, and boat accessories to make their fi shing more comfortable and profi table. We are editorial experts in this fi eld also.Take it from one marketer to another, you need Angler magazine in your 2013 budget. Yes it’s niche marketing, but it is one of the most important niches you will ever discover. Don’t take my word for it, we can prove it virtually any weekend of the year. Get out of your chair, lock your offi ce door, and come see for yourself. Our tournaments refl ect the fi sherman’s passions and what he spends in pursuit of his desire to excel. No marketing studies, no trend reports, it’s all there on the docks for you to see.But I suspect you already know this. Our industry isn’t really that big, people talk. We’ve been the object of many a marketing meeting, maybe even one of yours. So here’s my deal. Pick up the phone and call me. Let’s discuss you’re marketing plans for the coming season. I know I, or one of our competent marketing experts, can show you how Angler magazine will ring your registers. I’ll bet my reputation on it!
Jack HolmesManaging Partner, SKA
US POSTAGE PAID
TAMPA, FL
PERMIT NO. 2397 PRESORTED STANDARD SOUTHERN KINGFISH ASSOCIATION
15 GARNETT AVE
ST AUGUSTINE FL 32084
Offi cial Publication of the Southern Kingfi sh Association | January 2012
Technique | Bait Rigging the
Stanman Way
News | Teamwork = Success
Gear | New 2012 Electronics
OPEN CLASS CHAMPIONS
OIFC
SMALL BOAT CHAMPIONS
STRIKE TWO
ANGLER OF THE YEAR
BIG BAD
WOLF
US POSTAGE PAID TAMPA, FLPERMIT NO. 2397
PRESORTED STANDARD
SOUTHERN KINGFISH ASSOCIATION15 GARNETT AVE ST AUGUSTINE FL 32084
Offi cial Publication of the Southern Kingfi sh Association | July 2012
Technique | Tease & Chum News | Plan for Nationals Gear | Art & Science of Props
Weather & SKA Weather & SKA Tournament Trails
Tournament Trails Heat Up!Heat Up!
GATE Jacksonville Fishing RodeoReef Thief | 49.76
Frances Langford MemorialFishing TournamentPenny-Less | 45.06
17th Annual Mercury/SeaVee Pompano Beach Saltwater SlamTeam Young Guns
US POSTAGE PAID
TAMPA, FL
PERMIT NO. 2397 PRESORTED STANDARD SOUTHERN KINGFISH ASSOCIATION
15 GARNETT AVE
ST AUGUSTINE FL 32084
Offi cial Publication of the Southern Kingfi sh Association | August 2012
Technique | Take a Kid Fishing!
News | Make History—
Fish the Nationals
Gear | Ten Best Fishing Aids
2012 FI
FTY
POU
ND CLUB
51.3851.3851.1451.14
51.8051.8052.2152.21
Backlash 6/15/1216th Annual
Kajun Sportsman King Classic
Get Layed 6/15/1216th Annual
Kajun Sportsman King Classic
Johnny B 6/15/1216th Annual
Kajun Sportsman King Classic
Bad Company 7/7/12Jacksonville
Saltwater Classic
US POSTAGE PAID
TAMPA, FL
PERMIT NO. 2397 PRESORTED STANDARD
SOUTHERN KINGFISH ASSOCIATION
15 GARNETT AVE
ST AUGUSTINE FL 32084
Offi cial Publication of the Southern Kingfi sh Association | June 2012
Technique | Menhaden to Kingfi sh
News | More Fishfi nder News
Gear | Live Bait Life Support
WALLEYE II
58.04
SECONDS 2 SPARE
51.01BOTH FISH CAUGHT AT
GATOR’S!
2012 FIF
TY P
OU
ND CLUB
US POSTAGE PAIDTAMPA, FL
PERMIT NO. 2397
PRESORTED STANDARD
SOUTHERN KINGFISH ASSOCIATION15 GARNETT AVEST AUGUSTINE FL 32084
Offi cial Publication of the Southern Kingfi sh Association | February 2012
Technique | Land a Sponsor in 2012
News | Unsung Heroes
Gear | CHIRP Makes a Splash
East Coast Sports Won in
Swansboro with a 54.00!
88.87 Aggregate
BLUCHIPS
98.03 AggregateNO MERCY/
DEALER’S CHOICE
2011
SK
A N
ational Cham
pion
ship
SMALL BOATS
2nd
Place
2011
SK
A N
ational Champio
nsh
ip
Open Class
3rd
Place
2011 FI
FTY
POUND CLUB
www.FishSKA.com
PROFESSIONALKINGFISHTOUR
CHAMPIONSHIP
KKKK2222020
HHH
SSS1133
Biloxi, Mississippi
Southern Kingfish Association, LLC15 Garnett Ave
St. Augustine, Florida 32084
904.819.0360 | fax: 904.819.0331email: [email protected]
Contact: Bob Flocken | Jack Holmes | Deona Holmes
Production Manager: Christine Rodenbaugh
rev. 02/13